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For more information, visit www.wordstream.com Want to make a big impact, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week — we'll show you how! In this free webinar, WordStream's Paid Search Strategy Team Managers will show you: -5 guidelines for achieving success in Google AdWords -How to make an impact on your PPC campaigns in less than half an hour per week! -Some common problems we see in PPC accounts – you'll be shocked!
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CONFIDENTIAL – DO NOT DISTRIBUTE 1
The 20 Minute PPC
Work Week
Chad Larson, Search Strategy Team Manager, WordStream
Tim Warner, Search Strategy Team Manager, WordStream
December 12, 2013
Today’s Agenda
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• Shocking yet common problems we see in PPC accounts
• 5 guidelines for achieving success in Google AdWords
• Introducing the 20-Minute PPC Work Week
• How to make the most of WordStream’s PPC Advisor and
the 20-Minute PPC Work Week
Take Part In Live Blogging!
Include the hashtag #20minppc
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Meet The Experts!
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Tim Warner and Chad Larson
– Search Strategy Team Managers
– 10+ Years experience Helping SMB’s navigate the search marketing landscape
– WordStream Certified
– AdWords Certified
– Boston Sports Fans
Who Is WordStream!?
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• Search Marketing software company founded in 2007 located in Boston, MA
• #184 fastest growing private company in the US
• Winner of best Customer Engagement Driver Award from MITX in 2012
• Leading provider of PPC Advisor (PPC Management Platform) and the award winning free AdWords Performance Grader
• WordStream’s PPC tools make campaigns more organized and profitable
Let’s learn a little about you….
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Poll Question 1: How much time do you spend
doing PPC work every week?
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a) I'm supposed to do work in my PPC account every week?
b) < 1 hour / week
c) 1-10 hours / week
d) 10-39 hours / week
e) +40 Hours / week - it's my full time job!
Poll Question 2: What's your biggest Time Sink in
PPC Management?
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a) PPC Bid Management
b) Reporting & Analysis
c) Ad Text Authoring
d) Keyword Research / Negative Keyword Research
e) Landing Page Optimization
PPC Trivia!
5 Quick Questions about AdWords Accounts
1. How often do small businesses (spending
under $5k / month on AdWords) do work in
their AdWords account?
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Answer:
• 50% of them don’t even check once per month
• 25% haven’t done anything in the last 90 days
• Agencies & advertisers score the same
PPC Trivia! (Continued)
2. What percentage of AdWords
accounts have used at least 1
negative keyword in the last 90 days?
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Answer:
• Less than 50%
• And 20% of them have yet use a negative
keyword… ever…
• Baseline your performance
• A free, instant PPC audit in under a minute!
• Grades your AdWords account performance based on the 8 PPC metrics that really matter
• Compares how you’re doing against other accounts of similar size (monthly spend)
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WordStream’s FREE
AdWords Performance Grader
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You could win…
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$25,000 in Google AdWords budget
1 year FREE subscription to WordStream's
PPC Advisor Software
1 year FREE subscription to Constant
Contact email marketing
Plus, we'll be giving out nine Nexus 7 tablets to
contest entrants along the way!
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50% of accts have
not been optimized in
30 days and 25% in
the last 3 months!
1 in 4 accounts have
zero negative keywords.
Low Quality Scores
wreak havoc on
campaign performance
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The Average AdWords Account for
Small & Medium Businesses.
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At WordStream, we’ve …
Analyzed thousands of accounts.
Talked to thousands of different users
Shared findings with our partners @ Google
We summarized the findings into just 5 things
you need to know!
5 Things that we know to be true
about achieving AdWords Success
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But the right tools,
techniques and education can
make it a LOT EASIER.
1. PPC is Hard…
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A little work every week on your
AdWords campaigns can deliver
big dividends.
2. You get what you put in…
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Pause, fix or kill irrelevant,
underperforming keywords to
maximize ROI.
3. Keep your PPC house clean
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Knowing what you want
defines and simplifies your
workflow.
4. You gotta have goals
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Give the searcher a direct link
to what they are looking for
5. Succeeding in PPC is all about
relevance
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How Quality Score is Calculated
Introducing the 20 Minute PPC Work Week!
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Path To Success – The 20 Minute PPC Work Week
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Automated and
Actionable Alerts
Hours of Analysis
done for you
20 minute workflow
Path To Success – The 20 Minute PPC Work Week
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PPC Reporting
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Landing Page Creation & Lead Tracking
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Summary: How to Make the Most of PPC Advisor
• Most Advertisers AdWords accounts are a disaster
• Review the 5 Habits of Successful PPC Marketers
• Importance of Quality Score
• Think of PPC campaign work as a recurring weekly task.
• WordStream PPC Advisor enables the 20 minute PPC Work Week, an impactful PPC workflow for managing AdWords accounts
• NEW: PPC Reporting, Landing Page Creation, and Lead Tracking.
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Special Offers!
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A. Live demo of WordStream’s PPC Advisor
B. Get a 1-on-1 AdWords Grader walk-through with a
PPC expert
C. Nothing at the moment
Your Questions
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Thank you for attending WordStream’s webinar!
Benchmark your account today!
http://www.wordstream.com/google-adwords
Don’t forget to sign up for our Free Trial:
http://www.wordstream.com/ppc-free-trial
Or contact us directly: Chad Larson
Tim Warner
![WordStream Presents: The 20-Minute PPC Work Week [Webinar]](https://img.pdfslide.net/doc/110x75/554ceb62b4c90513118b4839/wordstream-presents-the-20-minute-ppc-work-week-webinar.jpg)
