THE PUBLISHER TOOLBOX

Archie O’Connor, VP of Business Development North America

Housekeeping

Introductions#PublisherToolboxQuestionsPresentation

About Me

VP Business Development, North AmericaFormer Head of BD, inmobiEntire career solving the pain points of content publishersDeveloped the technology and royalty license for the first legal, free digital music serveDeveloped and holds several patents for numerous AdTech-based technologies

THE FIVE ESSENTIALS FOR THE PUBLISHER TOOLBOX

Strategic Advertising Can:

Monetize majority of usersIncrease revenue Offer benefit-driven user experienceDrive engagement

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But how?

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1. Native

Native Ad Benefits

Contextual, relevant

Natural, intuitive

Non-compromising

Higher CPM/CPI

Hard to scale

Drawback

2. Actionable Data

Key Performance IndicatorsThe Basics

Impressions

CTR

Fill Rate

Conversions

Advanced

Geography Unique visitors Device

Demographic

eCPM Sourced traffic

3. Mode

Benefits of SDK

Higher eCPMNon-manualEnriched ad requestsEnhanced targetingComplete control

Benefits of API

Rich mediaGreater flexibilityDynamic budget management

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4. Integrations

Enhance Visibility & Optimization

Automated optimization

Mediation between network and partners

Real-time actionable insights

Types of Integrations

Tracking solutions (AdX, HasOffers)

Real-time bidding (MoPub, MobClix, Mocean)

Analytics (Apsalar, AdMobius, Onavo)

5. Testing

What [Ad Types]

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Who [Targeting Users]

High-volume purchasersEngaged usersCross-promotion candidates

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When [Timing]

Long sessionsPost premium conversionVarying usage levels

Keep In Mind

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Add to User Experience

Show quality and variety

Drive relevance

Don’t Annoy

Cap frequency

Filter out previous purchases

Be Transparent

Clear privacy policy

Easy opt-out

QUESTIONS?

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