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Panel presentation from the FSC conference on the Queensland Gold Coast, 2 August 2012 on the subject of Social Media in the Financial Services Industry.
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The application of social media
in financial services
Poll
Social media adoption in financial services
on the rise
200920102012
Nowhere to run, nowhere to hide
You can’t keep your customers from talking
So you’d better be listening
So you’d better be listening…
The ugly – Shell brand highjack
…you don’t know what's around the corner!
3ways that
financial servicesadds value insocial media
Lead generation
Customer engagement
& relationship building
Customer service
3things to
avoid
Sharing is powerful – work your content
All channels must work in concert
Avoid being unavailable
Embracing social media in FS is a must
Embracing social media is a must
Roland SleeManaging Director, APAC
@rsleeau.linkedin.com/in/rolandslee
bravurasolutions.com/[email protected]+61 2 9018 7800
Connect with me!
