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The only way for you to be a successful marketer is to speak your market's language. This is essentially what split testing is -- knowing what marketing messages and tactics work and those that does not. Learn all about the benefits of split testing here.
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The Benefits of Split Testing
Have you ever purchased anything from Amazon?
Clicked on a Facebook ad?
Been on Groupon?
Chances are you’ve already been part of a split test!
As a marketer, the ability to test whether or not something works for your site is crucial.
And that’s all split testing essentially is.
Split testing is the process of learning to speak your market’s language in the easiest and fastest way possible.
It’s Not As Complicated As You May Think
• It starts with a simple installation of tracking code on your pages.
• It will do is load up multiple versions of the same page for different sets of visitors so that you can directly determine how effective one is against the other(s).
Two Most Common Types Of Split Testing
1. A/B Testing• Involves testing a single element of
your page• It could be anything: a headline, an
image, long-form copy vs. VSL, etc.
2. Multivariate Testing
• Involves testing multiple elements and its combinations on one page versus another combination on another
With multivariate testing you will need an enormous amount of traffic to get credible results; something that new
websites may not have yet.
A/B testing tells you easier than Multivariate testing what your site visitors like or want
based on the test results.
Multivariate Testing
A/B Testing
What Are The Benefits Of Split Testing?
No More Guessing!• The most important part of
testing is the hypothesis.• Example: “Curiosity-driven
headlines are more likely to get my audiences to click on blog posts and explore my website.”
• Your hypothesis can be correct (or not) and split testing is the only way you can tell for sure
Measurable Results• Think of your website as yourself
and the audience you want to reach as the foreign country
• The earlier you begin to speak their language, the easier it will be to find out how you can communicate effectively
• You can track this via:- Site visits- Audience engagement- Revenue- Clicks
Easy To Get Started
• For little to no cost, you have the chance to improve your website so that you don’t lose touch with your audience
Is your website doing as well as you think it is?
Is that particular copy really the best to use?
Should you choose a better image?
Your Seriously Simple Marketing Hack
1. Go to Visual Website Optimizer
2. Sign up for the FREE 30-day trial.
3. Mouse over “Tools”, click “Get Tracking Code”, copy the VWO Tracking Code, and insert the code on your site.
4. You’ll get to test up to a thousand visitors for free!
