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Kristian Salvo is the Senior Business Manager for the Philippines of RIM, Talks about "The BlackBerry opportunity” – mobile opportunity for web developers
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The BlackBerry Opportunity WebGeek DevCup, Philippines August 25, 2012
The Mobile Opportunity § Global mobile data traffic trends: § Grew 2.3-fold in 2011, more than doubling for the fourth year in a row § Will increase 18-fold between 2011 and 2016
(Cisco VNI)
§ By 2014, mobile internet should take over desktop internet usage (Morgan Stanley Research)
§ 1.16 billion smartphones shipped annually by 2016 (IDC)
2
BlackBerry in Asia Pacific § BlackBerry will grow double as fast as the Asia Pacific smartphone market
(excluding Japan) over the next four years (IDC, December 2011). § BlackBerry is the #1 best-selling smartphone in Southeast Asia in 2011
(Canalys). § BlackBerry is the #2 smartphone vendor with 16% market share in the
Philippines in Q1 2012 (Canalys). § BlackBerry Curve 8520 is the #1 smartphone in Philippines from Jan –
Jun 2011.
August 27, 2012 3
Why develop for BlackBerry? § Over 78 Million subscribers globally § There are more than 56 million active BBM users worldwide § 165 markets supported § 24 languages supported § Over 3 Billion apps downloaded § Averaging over 177 Million downloads
per month § Over 90,000 apps available
4
Our Ecosystem Success § 986 BBM Connected Apps have generated 270+ Million downloads
§ BlackBerry App World is the #1 Growing Store in the past quarter (Distimo Q1 2012)
§ 137% growth in registered vendors in the last 4 months
§ Top vendor using in-app payment has earned over $230k
§ Top Vendor using BlackBerry Ad Service has earned over $240K
5
Where developers make money § BlackBerry App World has more paid downloads per month than the
Android Market (Yankee Research Group)
§ In Q2 2011, BlackBerry App World generated 43% more average daily downloads per app than Apple App Store (research2guidance)
§ BlackBerry apps generate 40% more revenue than Android apps (Vision Mobile)
6
245%
Vendor App 254%
Number of Vendors
226%
254%
Vendr App
Number of Vendors
Apps Submitted to BlackBerry
App World
254% 226%
Vendr App 240%
BlackBerry PlayBook
Apps Submitted
Number of Vendors
Apps Submitted to BlackBerry
App World
MORE THAN A HARDWARE THE BLACKBERRY 10 EXPERIENCE
BLACKBERRY IS FOR PEOPLE WHO WANT TO BE SUCCESSFUL
AT WHATEVER IS IMPORTANT TO THEM
Connect Extend Flow
BlackBerry 10 SDKs
C++/Qt Cascades
ActionScript Adobe® AIR®
HTML5 BlackBerry® WebWorks™
C/C++ Native SDK
Java Android™ Runtime
BlackBerry 10 & HTML5 Unparalleled Standards Support
Incredible Performance
447
BlackBerry 10 Web Platform Powered by BlackBerry WebWorks™
HTML5, CSS3, JavaScript
WebKit engine
WebWorks pla=orm
BlackBerry Developer APIs
BlackBerry WebWorks & bbUI.js Future-Proof Native Web Apps
Get started on BlackBerry
www.developer.blackberry.com/html5 / www.blackberry.github.com
Toronto, Canada Montreal, Canada New York, USA Santa Clara, USA Austin, USA Mexico City, Mexico Buenos Aires, Argentina Sao Paulo, Brazil London, UK Paris, France Barcelona, Spain
Berlin, Germany Warsaw, Poland
Milan, Italy Moscow, Russia
Dubai, UAE Cape Town, South Africa
Bangalore, India Delhi, India
Beijing, China Singapore
Jakarta, Indonesia Sydney, Australia
New Cities Added! Kitchener-Waterloo, Canada
Vancouver, Canada Amsterdam, The Netherlands
BlackBerry @ WebGeek DevCup
We’re Committed
Thank you!