Embed Size (px)
DESCRIPTION
The digital marketing landscape in Turkey is currently in a serious state of disruption. Smart phones have become the most broadly used device for shoppers and searchers when looking for a product, information or a service. It is this Location-Based Engagement (LBE) that is driving customers to the doors of businesses and brand owners in Turkey. SoLoMo is an acronym for three words we all know very well, Social, Local and Mobile. The SoLoMo concept in its most basic form, is the foundation of a comprehensive "check list" any forward thinking marketing professional or business owner would employ as a guide to ensuring that their point of sale (POS) both physical and virtual is easily discoverable on a wide variety of social networks, local and mobile search platforms as well as online and mobile mapping applications including connected and non-connected in-car navigation systems, PND's and navigation apps. SoLoMo empowers a brand or business owner to ensure that their one or many thousands of business points of sale can be found on literally hundreds of various platforms in Turkey and around the world that their customers are using to search for products, brands and services everyday. In Turkiye, platforms like Google Maps, Facebook, Yandex Maps, Foursquare, Google.com.tr, Yandex.com.tr, Nokia Maps, Twitter, Linkedin, TripAdvisor, TomTom Places and Yellow.com.tr are essential platforms in facilitating enormous amounts of location-based engagement activities everyday. Both smb's and brand owners need to take control of their physical and virtual points of sale - using SoLoMo as a guide will most certainly help them accomplish that.
Citation preview
The Brand
Handbook for Turkey
Written By: Trevor Nadeau1st Edition March 2012
How to ensure your Brand and their Points of Sale are found and
engaged with on Social, Local and Mobile platforms in Turkey
Mobile Apps
In-Car Navigation
Mobile Sites
Nokia Maps
(TomTom Maps)
(Yandex Maps)
yandex.com.trGeo-Coding
Landing Pages
Addressing
Splash Pages
Keywords
Web Sites
Organic Search
google.com.tr
YourBrand
CustomersTrevor Nadeau
In-Car Navigation
Nokia Maps
(TomTom Maps)
yandex.com.trGeo-Coding
Landing Pages
Addressing
Splash Pages
Organic Search
Customers
© Copyright - Trevor Nadeau - All rights reserved. March 2012
SoLoMo is an acronym for the three words, Social, Local and Mobile.
SoLoMo in its most basic form, is the foundation of a comprehensive“check list” any forward thinking marketing professional or businessowner would use as a guide in ensuring that their points of sale (POS)are easily discoverable on a wide variety of social, local and mobileplatforms.
Social, Local and MobileSoLoMo is an acronym for the three words, Social, Local and Mobile.
SoLoMo in its most basic form, is the foundation of a comprehensive“check list” any forward thinking marketing professional or businessowner would use as a guide in ensuring that their points of sale (POS)
Social, Local and Mobile
© Copyright - Trevor Nadeau - All rights reserved. March 2012
A message to the reader,
7KDQN�\RX�IRU�\RXU�LQWHUHVW�LQ�UHDGLQJ�7KH�%UDQG�6R/R0R�+DQGERRN�IRU�7XUNH\��,�KRSH�\RX�Ƭ�QGit useful and informative as well as share it with colleagues and other business professionals. In this handbook, I have tried to boil the concept of SoLoMo down into some very basic ideas and concepts. I hope this will give the brand owner in Turkey a clearer understanding of Brand SoLoMo and location-based engagement (LBE) and most importantly, just where to get started on building a rock solid foundation for location-based engagement activities in Turkey. I must acknowledge that it was two local search industry thought leaders who gave me the idea to write “The Brand SoLoMo Handbook for Turkey” – they actually don’t even knowthey did – until now of course! First, Mr. Umesh Tibrewal, CEO and founder of vSplashTechlabs. Umesh visited our Yellow Medya ,VWDQEXO�RƯ� �FH�LQ�HDUO\�-DQXDU\������DQG�JDYH�WKH�PRVW�FRPSHOOLQJ�DQG�LQWHUHVWLQJ�SUHVHQWDWLRQ�RQ�WKH�SRZHU�RI�HPEUDFLQJ�%UDQG�6R/R0R�DQG�HYHQ�PRUH�LPSRUWDQWO\��WKH�UDPLƬ�FDWLRQV�RI�D�Brand owner ignoring this current global marketing trend. Second, Mr. Rob Reed, CEO and founder of MomentFeed. Rob is the author of “The SoLoMo Manifesto”. Though written primarily from a US market perspective, the in-depth explanations of everything that is “SoLoMo” clearly make The SoLoMo Manifesto one of the best white papers ZULWWHQ�RQ�WKH�WRSLF�RI�6R/R0R�WR�GDWH��,�XUJH�\RX�WR�UHDG�LW��<RX�ZLOO�Ƭ�QG�WKH�GRZQORDG�OLQN�IRU�The SoLoMo Manifesto on the credits page of this handbook. I am very interested to hear your thoughts on this handbook as well as your thoughts on Brand SoLoMo in Turkey or around the world. It would be great if you could post and share your thoughts and comments on the SoLoMoTurkiye LinkedIn Group on Linkedin.com. Wishing you and your brand much success,{Trevor Nadeau
Table of ContentsPage 1 - Introduction
Page 2 - Some Interesting Numbers on Turkey
Page 3 - The Brand SoLoMo Health Check
Page 4 - The Anatomy of a Brand Point of Sale (POS)
Page 5 - Brand Names and Business Names in a SoLoMo World
Page 6 - POS Addressing Structure (IMPORTANT SECTION!)
Page 7 - POS Geocoding (IMPORTANT SECTION TOO!)
Page 8 - Brand POS Unique URL’s
3DJH�������%UDQG�6R/R0R�&ROODWHUDO�%HQHƬ�WV
Page 10 - Brand SoLoMo Deployment - Sharing is Caring
Page 11 - Brand SoLoMo Deployment - Homework
Page 12 - Brand SoloMo - Did You Know?
Page 13 - References and Credits
Introduction
Welcome to SoLoMo – the concept sweeping the world of marketing which allows brand owners to quickly grasp the power of Social, Local, Mobile (SoLoMo) marketing and how to easily create and manage a brand’s many points of sale (POS) within a city, country or the world for that matter.
In this handbook we focus on Location-Based Engagement (LBE), which in fact is theessence of a transaction between a brand, a product or a service and a consumer.
SoLoMo and LBE are easy concepts to understand. The key factor in leveraging these exciting new channels of marketing is ensuring a rock solid foundation is built for each and every one of the brand points of sale upon which to deploy and manage a Brand SoLoMo location-based engagement campaign.
Copyright - Trevor Nadeau - All rights reserved. March 2012 ���
Please refer to Page 13 for References & Credits.
Some Interesting Numbers on TurkeyTurkey statistics as viewed through SoLoMo eyes...
Annual Tourist Visits
32 million�������
Number of Businesses in Turkey
2.2 million�������
Percentage of businesses with websites
25%Percentage of businesses with mobile optimized websites
2%
Population
75 million
Number of Cities
81
Average age
28.5
*'3�����
8.5%Number of Google+
Users in Turkey
Number of Internet Users: 35 million
���
Total number of mobile subscribers
: 63,8 million
Number of smartphones : 4,8 million
Number of Facebook Users : 31 million (+)
Number of Facebook Brand Pages
: 714Number of Facebook Places : 2,694
Mobile penetration : 85%
Number of Uniqe Twitter Users in Turkey
Number of LinkedIn members in Turkey
foursquare users of all foursquare users come from Turkey
: 7.2 million (+)
: 1 million (+)
: 1 million (+)
: %2.1
© Copyright - Trevor Nadeau - All rights reserved. March 2012
-3-
Yes No
The Brand SoLoMo Health Check
<RX�PLJKW�DJUHH�WKDW�RQH�RI�WKH�EHVW�PHWKRGV�RI�OHDUQLQJ�LV�E\�DVNLQJ�TXHVWLRQV��7KH����TXHVWLRQ�%UDQG�6R/R0R�+HDOWK�&KHFN�4XL]�EHORZ�ZLOO�TXLFNO\�SHUIRUP���HVVHQWLDO�WDVNV�IRU�WKH�%UDQG�RZQHU�r�� 7KHVH�TXHVWLRQV�ZLOO�EDVLFDOO\�H[SODLQ�ZKDW�6R/R0R�PHDQV�WR�D�%UDQG�r�� 7KHVH�TXHVWLRQV�ZLOO�LGHQWLI\�WKH�FXUUHQW�KHDOWK�RI�\RXU�%UDQG�LQ�UHODWLRQ�WR�LWV�DELOLW\�WR engage and transact with your customers at a local level.
Simply check the Yes or No box and move to the next question. Easy!
��� 'R�\RX�KDYH�WKH�FRPSOHWH�DQG�DFFXUDWH�EXVLQHVV�QDPH��DGGUHVV�DQG�SKRQH�QXPEHU�RI� every one of your points of sale (POS’s) in Turkey?
��� 'R�\RX�KDYH�DQ�DFFXUDWH�JHR�FRGH��WR�ZLWKLQ����PHWHUV��IRU�HYHU\�RQH�RI�\RXU�326oV�LQ�7XUNH\"
��� 'R�\RX�KDYH�DQ�XS�WR�GDWH�DQG�DFFXUDWH�VSUHDGVKHHW�FRQVROLGDWLQJ�TXHVWLRQV�����"
��� &DQ�\RX�Ƭ�QG�HYHU\�RQH�RI�\RXU�326oV�RQ�*RRJOH�0DSV�DQG�*RRJOH�(DUWK"
��� &DQ�\RX�Ƭ�QG�HYHU\�RQH�RI�\RXU�326oV�RQ�1RNLD�DQG�1$97(4�0DSV"
��� &DQ�\RX�Ƭ�QG�HYHU\�RQH�RI�\RXU�326oV�RQ�7RP7RP�0DSV"
7. Does every one of your POS’s have an online and mobile presence (a unique URL)?
8. Can every one of your POS’s be found on an organic search on Google/Yandex/Bing/Yahoo online and mobile search platforms?
9. Does every one of your POS’s have a unique Facebook page?
����&DQ�HYHU\�RQH�RI�\RXU�326oV�EH�IRXQG�DQG�FKHFNHG�LQ�WR�RQ�IRXUVTXDUH"
Now you have taken the Brand SoLoMo Health Check. One more question...
How do you think your Brand’s points of sale are doing in their ability to be found and engaged ZLWK�E\�\RXU�H[LVWLQJ�FXVWRPHUV�DQG�WKH�QHZ�RQHV�WU\LQJ�WR�Ƭ�QG�\RXU�%UDQG�SRLQW�RI�VDOH"
,I�\RX�DQVZHUHG�p1Rq�WR�MXVW�RQH�WKHVH�TXHVWLRQV��7KH�IROORZLQJ�SDJHV�Rƪ� HU�VRPH�JUHDW�information!
Copyright - Trevor Nadeau - All rights reserved. March 2012
-4- Table 1 (Please refer to Page 13, References & Credits)
The Anatomy of a Brand Point of Sale
Each and every point of sale in the concept of Location-Based Engagement has this basic anatomy. %H�LW���ORFDWLRQ������ORFDWLRQV�RU��������ORFDWLRQV�s�WKH\�DOO�VKDUH�WKLV�VLPLODU�'1$�VWUXFWXUH��
,Q�7XUNH\�HVSHFLDOO\��WKH�%UDQG�RZQHU�GHƬ�QLWHO\�QHHGV�WR�JHW�WKLV�LQIRUPDWLRQ�FRUUHFW��
This is a place of business.
Clean up your names!
It is surprising how sometimes brand and businesses owners overlook some basic brand word and business name cleanup practices when marketing their products and services in Turkey. Especially when you consider how much they spend on creative above the line marketing campaigns.
First and foremost Location-Based Engagement requires that the consumer, reviewer or just plain VKRSSHU�FDQ�DFWXDOO\�ƬQG�WKH�EUDQG�RU�WKH�WUDGLQJ�QDPH�RI�WKH�EXVLQHVV�WKDW�VHOOV�WKH�EUDQG�LQ�DQ�online or mobile search. That means the brand name and/or business name needs to be “SoLoMo Friendly”.
What is SoLoMo friendly?
The best way to answer the question “What is SoLoMo Friendly?” would be with another question. $VN�\RXUVHOI��p:KDW�ZRXOG�VRPHRQH�ZULWH�LQ�WKH�*RRJOH�VHDUFK�ER[�WR�ƬQG�P\�EUDQG�RU�EXVLQHVV"q�Remember, we are not talking about the actual search yet, just the thinking and text that someone would enter in the search box.
Brand owners and business owners need to ensure that the brand names and business names that get listed in and submitted to search engine databases are free of unnecessary clutter. In Turkey things like “Sti. Lti. Tic.” etc are required information for registering a business with the JRYHUQPHQW�EXW�GHƬQLWHO\�QHHG�WR�EH�UHPRYHG�IURP�WKH�EUDQG�QDPH�RU�EXVLQHVV�QDPH�ZKHQ�LW�comes to being found online or on a mobile search. See the example below of a “before and after” for a real business name in Turkey.
Now, if this was an online or mobile search, the user would probably add some sort of location information after entering the brand word or business name. Maybe something like “Pupa Sisli” or something like that. This is the information that search engines love. Why? Because it tells the search engine that this is most likely a local search.
What is a local search? A local search is comprised of two parts. First part is the brand word, business name, keyword or type of business and the second part is the location.
So, make sure your brand and business names associated with your points of sale are always SoLoMo Friendly!
-5-Copyright - Trevor Nadeau - All rights reserved. March 2012
Pupa Bilisim Hizmetleri Tic. Ltd. Sti. = Pupa
The Address for a Point of Sale in Turkey
Turkish addressing structure is some of the most detailed addressing in the world. If you are a Turk, you probably know this already, if you are a yabanci (foreigner) you probably don’t and assume that it is similar to other addressing in other European countries. IT IS NOT!
The world’s largest and most success mapping platforms who all have millions of map users in Turkey and around the world have actually been unpleasantly surprised and technically challenged when adding Brand and Business Listing POS’s to their respective mapping, online and mobile search platforms. This includes In-Car Navigation Systems, PND’s (Personal Navigation Devices) and Navigation Applications for mobile phones.
What makes a Turkish POS address so unique is the number of address attributes it has for its ORFDWLRQ��5HPHPEHU�$QDWRP\�RI�D�ORFDWLRQ�RQ�SDJH��"�%HORZ�Ƭ�QG�WKH�DQDWRP\�RI�DQ�DGGUHVV�LQ�7XUNH\�
,Q�7XUNH\��DGGUHVV�FRPSRQHQWV�OLNH�D�VLGH�VWUHHW�DQG�GLVWULFW�FDQ�PHDQ�WKH�GLƪ� HUHQFH�EHWZHHQ�being found or being lost. This address information is readily available. It just needs to be collected and assembled in the correct order.
-6-
Turkish addressing structure is some of the most detailed addressing in the world. If you are a Turk, you probably know this already, if you are a yabanci (foreigner) you probably don’t and assume that it is similar to other addressing in other European countries. IT IS NOT!
The world’s largest and most success mapping platforms who all have millions of map users in Turkey and around the world have actually been unpleasantly surprised and technically challenged when adding Brand and Business Listing POS’s to their respective mapping, online and mobile search platforms. This includes In-Car Navigation Systems, PND’s (Personal Navigation Devices)
© Copyright - Trevor Nadeau - All rights reserved. March 2012
Yes – there is no postal code included here. Postal codes are questionable in Turkey unfortunately – I recommend you don’t use them.
Address Field Description Example
City Represents a City Istanbul - Europe
Area Area under the City Bahcelievler
District District under the Area Yenibosna
Avenue Represents a Neighborhood under the District .R\DOW�0HYNL�0HUNH]�0DK�
Street Main Street name Degirmenbahce Cad.
Side Street It is used if the company is located in a Small Street (Sokak), which intersects with the Main Street (Caddesi)
Kavak Sok.
Building NameCommercial or Residential Building Name. Could be a Shopping Center or a Mall
StarCity Outlet Center
Building Number Represents the House Number 1R��
Floor Number The Floor Floor: Ground Floor
Flat Number Flat / Apartment Number No: 63
LandmarkThe name of the landmark near this listings which makes it easier for people to reach
On The Ground Floor Of StarCity Outlet Center
A Geo-Code for Each Point of Sale in Turkey
0D\EH�\RXU�Ƭ�UVW�TXHVWLRQ�LV�“What is a Geo-code?”
A GEOCODE (Geospatial Entity Object Code) is a patented geographic information transformation algorithm and a patented geospatial coordinate representation format. The standardized all-natural number UHSUHVHQWDWLRQ�IRUPDW�VSHFLƬ�FDWLRQ�RU�geospatial coordinate provides details of the exact location or geospatial point at, below, or above the surface of the earth at a VSHFLƬ�HG�PRPHQW�RI�WLPH�����
OK how about this answer for the non-PhD educated, a geo-code is a combination of two numbers – one known as latitude and the other known as longitude that when combined can show the exact location of a POS on virtually any digital map in the world.
Due to the complexity of the Turkish POS address structure, it is essential that all Brand POS locations be manually geo-coded. Do not run a mapping API (application programming interface) against your POS database to generate geo-codes. You will have a very high failure rate and you ZLOO�QRW�NQRZ�ZKLFK�326oV�DUH�EDG�XQWLO�\RXU�FXVWRPHUV�FRPSODLQ�DERXW�QRW�EHLQJ�DEOH�WR�Ƭ�QG�locations even though they are shown on a map, a social network or a website.
Many companies in Turkey provide geo-coding services but unfortunately many of them use a geo-coding API to match the POS address in their own address geo-code database. Do Not Do This. 0DNH�VXUH�DOO�SRLQWV�RI�VDOH�DUH�PDQXDOO\�YHULƬ�HG�
-7-Copyright - Trevor Nadeau - All rights reserved. March 2012
The Point of Presence (URL) for each point of sale in Turkey
Ok is gets a bit tricky here but this part is essential.
Here it is….sounds very simple when you hear it but you will probably need to get some help on this if you are not up to speed on web pages, mobile optimization and keyword tagging.
Every one of your Brand POS’s should have their own unique URL and that unique URL needs to LQFOXGH�WKHVH���HVVHQWLDO�FRPSRQHQWV�
���� 7KH�326�85/�QHHGV�WR�EH�ORFDO�VHDUFK�RSWLPL]HG��7KLV�PHDQV�WKH�SDJH�*8,��ZKDW�\RX�VHH��DQG� the page Source (what Google sees) must have keywords, descriptions and most of all the � EUDQG�QDPH��EXVLQHVV�QDPH��FRPSOHWH�DGGUHVV��FRQWDFW�QXPEHUV�DQG�OLQNV�IRU�WKDW�VSHFLƬ�F�� � location.
���� 7KH�326�85/�PXVW�EH�GHVNWRS��3&��0$&���PRELOH�DQG�WDEOHW�RSWLPL]HG��7KLV�PHDQV�WKDW�WKH�� � POS URL can easily be viewed on any type of device.
Why do this? So the search engines like Google and Yandex can index the components of the page WKDW�LGHQWLƬ�HV�WKDW�WKH�XQLTXH�85/�EHORQJV�WR�D�SK\VLFDO�EXVLQHVV�ORFDWLRQ��6HDUFK�HQJLQHV�ORYH�web and mobile pages that include essential local search information like business names, brand names plus contact information like an address, phone number and e-mail address.
-8- © Copyright - Trevor Nadeau - All rights reserved. March 2012
%UDQG�6R/R0R�'HSOR\PHQW�s�&ROODWHUDO�%HQHƬ�WV
If you have gotten this far – congratulations!!! All the hard work is done.
By investing your time and resources in creating a complete and accurate data set of up-to-date Brand POS locations you have not only empowered your Brand but you have created a great asset WKDW�PDQ\�GHSDUWPHQWV�ZLWKLQ�\RXU�RZQ�RUJDQL]DWLRQ�FDQ�OHYHUDJH�WR�WKHLU�EHQHƬ�W��
All departments involved in supply chain management will be very interested in the SoLoMo 326�'DWDEDVH�\RX�KDYH�FUHDWHG��0RUH�HƯ� �FLHQW�GHOLYHU\�URXWHV�FDQ�EH�SODQQHG�E\�\RXU�LQWHUQDO�logistics team, your suppliers who deliver directly to your corporate and dealer points of sale will EHQHƬ�W�ZLWK�LPSURYHG�GHOLYHU\�SHUIRUPDQFH��7KH�VDOHV�WHDP�FDQ�OHYHUDJH�WKLV�LQIRUPDWLRQ�LQ�VDOHV�planning. Retail decision management will leverage the SoLoMo POS Database to assist them in new store location development and market analysis.
-9-Copyright - Trevor Nadeau - All rights reserved. March 2012
��������
Brand SoLoMo Deployment – Sharing is Caring
OK so you have put all this hard work in creating the Brand SoLoMo POS Database. You have HYHU\�ORFDWLRQ�LQ�WKH�FRXQWU\�ZKHUH�SHRSOH�FDQ�Ƭ�QG�DQG�EX\�\RXU�EUDQG�DQG�SURGXFWV�
The time has come to make amazing use of it. It is like the great work of art and you want people to see this masterpiece! Not just people, but everyone and especially anyone who wants or could be interested in your brand or products.
Your goal (job) now is to get your all your Brand POS’s discoverable on virtually every possible computer, mobile, tablet and navigation device in Turkey and the world if need be.
To steal a word from YouTube, “SHARE” and as they always say “SHARING IS CARING”. In this case “ SHARING IS CARING FOR YOUR BRAND AND CUSTOMERS!”
The Brand SoLoMo Circle of Engagement below pretty well describes what needs to happen and what will happen if you successfully complete your homework on the next page.
Get your brand POS’s on these platforms!
© Copyright - Trevor Nadeau - All rights reserved. March 2012
Brand SoLoMo - Homework
Section B �%�FX]�LW�LV�%RULQJ�WR�GR�WKLV�VWXƪ� ����� *HW�FRPSOHWH�DGGUHVVLQJ�IRU�$//�326�ORFDWLRQV��
���� 0DQXDOO\�JHR�FRGH�DOO�ORFDWLRQV�WR�ZLWKLQ����PHWHUV�
3. Cleanse the business names and brand names.
4. Associate the brand to the business name.
5. Create a unique URL for EACH location that is desktop, tablet and mobile optimized.
6. Compile all this into one spreadsheet and keep it up to date.
Section S �6�FX]�LW�LV�IRU�6KDULQJ������ 6XEPLW�WR�*RRJOH�0DSV��*RRJOH�(DUWK�
���� 6XEPLW�WR�1$97(4�0DSV�
3. Submit to Nokia Maps.
4. Submit to TomTom Maps (Places).
5. Submit to Yandex Maps.
6. Submit URL’s to Google.com
7. Submit URL’s Yandex.com.tr
8. Submit URL’s to Yahoo.com
9. Submit URL’s to Bing.com
�����8SORDG�326oV�WR�IRXUVTXDUH�
�����&UHDWH�)DFHERRN�3DJHV�IRU�HYHU\�VLQJOH�326�
�����&UHDWH�*RRJOH��3DJHV�IRU�HYHU\�VLQJOH�326�
�����7KLQN�RI�RWKHU�SODFHV�\RX�FDQ�VKDUH�\RXU�326oV�
Section M �0�FX]�\RX�QHHG�WR�0DQDJH�WKLV�326�6R/R0R�HFR�V\VWHP����� 0DQDJH�DQG�HQVXUH�HDFK�326�ORFDWLRQ�LV�FRQWLQXDOO\�XSGDWHG�
���� 0DQDJH�DOO�EUDQGLQJ��LPDJHV�DQG�FRQWHQW�
���� 0DQDJH��PDLQWDLQ�DQG�PRQLWRU�VRFLDO�FRQYHUVDWLRQ�Rƪ� HUV��XSGDWHV�DQG�SRVWV�
���� 2SWLPL]H�DQG�DQDO\]H�DOO�RQOLQH�DQG�PRELOH�WUDƯ� �F��FOLFNV��FDOOV�DQG�PDLOV�
����
NOTE: You must complete Section B before moving to Section S and Section M.
Copyright - Trevor Nadeau - All rights reserved. March 2012
����
Brand SoLoMo – Did You Know?
Did you know?
When you upload your Brand POS’s to foursquare you are not only putting them on foursquare EXW�\RXU�DUH�DOVR�PDNLQJ�\RXU�%UDQG�326oV�DYDLODEOH�WR�WKH���oV�RI�WKRXVDQGV�RI�PRELOH�DSSOLFDWLRQ�developers who use the foursquare API and platform for content to power their own mobile, navigation and location based products and applications.
Did you know?
NAVTEQ (A Nokia Company) is the world’s biggest and most successful digital map company. They have an 85% market share of the In Car Navigation map market. Companies like Garmin, Appello, deCarta, Nokia, VW, Audi and many thousands of other companies include NAVTEQ Maps in their products. All these companies want access to your Brand POS’s to help give their customers a good user experience on their respective products. NAVTEQ wants your Brand POS’s but they need to be accurate!
Did you know?
TomTom is the world’s second largest digital map company and the world’s leader in PND (Personal Navigation Device) sales. TomTom not only powers In Car Navigation systems with their maps but also have a very successful Mobile Phone Application for Navigation and Local Search. TomTom wants your Brand POS’s but they need to be accurate!
Did you know?
:KHQ�\RX�VXEPLW�\RXU�%UDQG�326oV�WR�*RRJOH�0DSV��3ODFHV��\RXU�%UDQG�326�ORFDWLRQV�ZLOO�Ƭ�QG�their way on to not only Google Maps but will be made available on thousands of websites, mobile sites, and mobile applications and PND’s through the Google Maps API. Have you ever seen Google Maps on Android. It is amazing!
Did you know?
That there is a company in Turkey that can help you manage your entire Brand SoLoMo Location Based Engagement Channel. From addressing to geo-coding to URL generation to map submission to reporting. Everything under one roof. That company is Yellow Medya.
© Copyright - Trevor Nadeau - All rights reserved. March 2012
����
References and Credits
%HORZ�Ƭ�QG�UHIHUHQFHV�DQG�FUHGLWV�IRU�SODWIRUPV�DQG�EXVLQHVVHV�UHIHUUHG�WR�LQ�WKH�%UDQG�6R/R0R
Handbook. Clearly there are some other platforms out there but the list below covers the essential
platforms to get started on your Brand SoLoMo strategy.
r�� *RRJOH�0DSV��*RRJOH�(DUWK���KWWS���ZZZ�JRRJOH�FRP�SODFHV�
r�� 1RNLD�0DSV��1RNLD�/RFDWLRQ��&RPPHUFH��s�KWWS���PDSV�QRNLD�FRP
� �QRWH��1$97(4�0DSV�LV�QRZ�NQRZQ�DV�1RNLD�/RFDWLRQ��&RPPHUFH�
r�� 7RP7RP�3ODFHV���KWWS���SODFHV�WRPWRP�FRP�
r�� <DQGH[�0DSV���KWWS���KDULWD�\DQGH[�FRP�WU
r�� %LQJ�0DSV���KWWS���ZZZ�ELQJ�FRP�EXVLQHVVSRUWDO�
(note: Bing Maps to be powered by Nokia Maps)
r�� <DKRR�0DSV���KWWS���OLVWLQJV�ORFDO�\DKRR�FRP�
(note: Yahoo Maps to be powered by Nokia Maps)
r�� *RRJOH�FRP�:HE�3UHVHQFH���KWWS���ZZZ�JRRJOH�FRP�ZHEPDVWHUV�
r�� <DQGH[�FRP�WU�:HE�3UHVHQFH���KWWS���ZHEPDVWHU�\DQGH[�FRP�WU
r�� %LQJ��<DKRR�:HE�SUHVHQFH���KWWS���ZZZ�ELQJ�FRP�WRROER[�ZHEPDVWHU
r�� )DFHERRN�%XVLQHVV���%UDQG�3DJH���KWWSV���ZZZ�IDFHERRN�FRP�SDJHV�FUHDWH�SKS
r�� IRXUVTXDUH�%UDQG�9HQXH���KWWSV���IRXUVTXDUH�FRP�EXVLQHVV�EUDQGV
r�� IRXUVTXDUH�0HUFKDQW�9HQXH���KWWSV���IRXUVTXDUH�FRP�EXVLQHVV�PHUFKDQWV
r�� 7ZLWWHU���KWWSV���WZLWWHU�FRP�
(note: Twitter Brand Pages are available to select advertisers at this time.)
r�� /LQNHGLQ���KWWSV���ZZZ�OLQNHGLQ�FRP
r�� *RRJOH���3DJH���KWWS���ZZZ�JRRJOH�FRP���EXVLQHVV�
r�� 7ULS$GYLVRU�FRP���KWWS���ZZZ�WULSDGYLVRU�FRP�%XVLQHVV/LVWLQJV
r�� <RX7XEH�FRP�&KDQQHO���KWWS���ZZZ�\RXWXEH�FRP�
r�� $QDWRP\�RI�D�3ODFH�s�5REHUW�5HHG���7KH�6R/R0R�0DQLIHVWR���KWWS���PRPHQWIHHG�FRP�
r�� *HR�FRGLQJ��$GGUHVV�&RPSLODWLRQ�s�<HOORZ�0HG\D���KWWS���ZZZ�\HOORZPHG\D�FRP�
Statistics - vSplash Tech Labs, ComScore, TURBISAD, socialbakers, Monitera, BTK (Information Technologies and Communications Institute)
To download the brand SoLoMo handbook for Turkey, visit www.solomo.com.tr or send e-mail to
References and Credits
%HORZ�Ƭ�QG�UHIHUHQFHV�DQG�FUHGLWV�IRU�SODWIRUPV�DQG�EXVLQHVVHV�UHIHUUHG�WR�LQ�WKH�%UDQG�6R/R0R
Handbook. Clearly there are some other platforms out there but the list below covers the essential
platforms to get started on your Brand SoLoMo strategy.
r�� *RRJOH�0DSV��*RRJOH�(DUWK���KWWS���ZZZ�JRRJOH�FRP�SODFHV�
r�� 1RNLD�0DSV��1RNLD�/RFDWLRQ��&RPPHUFH��s�KWWS���PDSV�QRNLD�FRP
� �QRWH��1$97(4�0DSV�LV�QRZ�NQRZQ�DV�1RNLD�/RFDWLRQ��&RPPHUFH�
r�� 7RP7RP�3ODFHV���KWWS���SODFHV�WRPWRP�FRP�
r�� <DQGH[�0DSV���KWWS���KDULWD�\DQGH[�FRP�WU
r�� %LQJ�0DSV���KWWS���ZZZ�ELQJ�FRP�EXVLQHVVSRUWDO�
Copyright - Trevor Nadeau - All rights reserved. March 2012
About the Author
Trevor NadeauManaging Director, Yellow Medya
Trevor Nadeau has been the managing director of Yellow Medya (formerly Turkey Yellow Pages)VLQFH�-XO\�������6LQFH�MRLQLQJ�<HOORZ�0HG\D��7UHYRU�DQG�WKH�<HOORZ�0HG\D�WHDP�KDYH�WUDQVIRUPHGthe company from a basic Yellow Pages directory business into one of Turkey’s most dynamic localVHDUFK�PHGLD�DJHQFLHV�RƪHULQJ�60%oV�DQG�EUDQG�RZQHUV�D�VXLWH�RI�6R/R0R�EDVHG�HQJDJHPHQW�DQG�transaction solutions.
Originally from Montreal, Canada, Trevor joined Tele-Direct (Bell Canada Yellow Pages) in TorontoDIWHU�JUDGXDWLQJ�IURP�&RQFRUGLD�8QLYHUVLW\�LQ�������$IWHU���\HDUV�DW�7HOH�'LUHFW��7UHYRU�VWDUWHG�D�career in the IT industry working as a sales and marketing executive in the north AmericanUHWDLO�DQG�HQWHUSULVH�VRIWZDUH�LQGXVWU\��,Q�������7UHYRU�MRLQHG�7KH�$O�:DKGD�([SUHVV�*URXS�RI&RPSDQLHV��$:(��DV�5HJLRQDO�'LUHFWRU��,QIRUPDWLRQ��,QWHUQHW�6HUYLFHV�DQG�ZDV�EDVHG�LQ�$:(oV(J\SW�<HOORZ�3DJHV�RƯFH�LQ�&DLUR�EHIRUH�PRYLQJ�WR�,VWDQEXO�LQ������
For more information www.solomo.com.tr or +90 216 538 5757
Notes
Notes
For more information www.solomo.com.tr or +90 216 538 5757
Notes
For more information www.solomo.com.tr or +90 216 538 5757
Notes
For more information www.solomo.com.tr or +90 216 538 5757
Social, Local and MobileTo download the Brand SoLoMo handbook for Turkey, visit www.solomo.com.tr or send an e-mail to [email protected]
