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A Mystery
The Case of the Undiscovered Business Tool
Meryl K. Evanswww.meryl.net@merylkevans
The MysteryHow can a business stay in touch…
“You miss 100 percent of the shots you never take.”
-- Wayne Gretzky
The Unknown SubjectThe “Unsub”
Who or what is ?!?
[Cue theme]Can’t play “Who Are You?” due to copyright
laws… oops. Sorry … :(
Meet the SuspectDon’t take “What are you doing”
literally.
Only 140 characters
INCLUDING your ID.
RT = Retweet. Repeating
another user’s tweet.
Twitter?Business?
Seriously?Seriously!!
“But … but … it’s for kids …
“Well … maybe for some folks.”
“For reporting every activity you do… Showering, eating… Borrr-ing!
“Nuh uh.
Wait! Stick with me…
Evidence: Exhibit A
Nope, not making it up!
42%
20%
17%
7%4%
Twitter Use by Age Group
35 - 4925 - 3455+65+ 2 - 17
Straight from the Nielsen’s mouth
What age group do you think uses Twitter the most?
Evidence: Exhibit B
35%
62%
Where the Users Are When Using Twit -ter
HomeWork
Convinced?No? Hrm…
Clients
Business
One way conversations = Old marketing
Zzzzzz ...
Making the Case: Picture This
Industry
Prospects
Making the Case:How about this?
Business
Clients
Prospects
Industry
Prospects
ClientsMedia
Clients
Investors
Contractors
Employees
Bloggers
You get the idea…That’s word of mouse in action!
Proof! True StoriesI swear! I promise! They’re real!
Publicity
Expertise / thought-leadership and RT (retweet) to share with others
Word of mouth / mouse
Proof! True StoriesMore…
Savings : Because of Twitter, I got a new laptop and saved money.
Hire: Because @wpanswers solved my WordPress problem, I hired him for web site work.
Pretty, isn’t she?
Proof! True StoriesMore…
Problem solving
Networking within industry
I could go on and on …
Why Should I Careabout ?
Word of mouse wasn’t enough for you?
I worked hard on that picture!
OK, OK … you’re the judge ...
Connect with ...
New peoplePotential clients, contractors, experts, etc. Current customers and industry, so they think of your business
Current
Prospects
New
Round out Marketing Efforts
Send traffic to your web site, articles, wherever … from Twitter.Build buzz with tweets.Manage reputation, crises and problems.
Brand
Reputation
Credibility
Boost …
One way to get trends.
Search for business-related
keywords.
Discover Trends
Other search and Twitter tools available
Share Expertise and Resources
Information
Referral
Experience / Expertise
Putting Human Touch on Your Brand
How Should I Use ?
Let’s get the show on the road!
Basics: Where Do I Start?
Good place, ya
think?
Basics: @Name?Note #1: Shorter is better.
Note #2: Real and business name.
Note #3: Name change.
Your name counts in the 140 characters when people tweet you. Use real name or business name for @name and add real name into “Settings.”
If you change @name later, your account starts over.
Basics: Create a Cool Profile
No default image allowed!
Nice pic, ya think?
Rare!Click
“Settings” to get here.
Uncool!
Basics: The Bio
160 charactersKeywords: Industry, interests, business.
Twitter tools like Twellow let people search by keywords.
Share fun fact to help
personality stand out.
Unwritten RulesFollowing & Followers
Rule #1: You are NOT obligated to follow everyone back.
Rule #2: Don’t follow everyone.
Rule #3: Quality not quantity.
Unwritten RulesWho to Follow?
Step 1: Study numbers. This is not good. Lopsided.
Step 2: Much better! Check frequency of updates. Too often = overwhelming. Or never.Step 3: Guess who? @Oprah. Some folks have followers. Not necessarily good. Somerack up numbers by unfollowing.
Take your time adding people to follow to avoid lopsided list.
Engage!1. Tweets add value. What’s in it for OTHERS not you.
2. Link wisely: Don’t overdo linking period … especially your stuff. No
original thoughts.
Spammy and often
links to own stuff.
Engage!3. Quotes can be inspiring, but not if that’s all you tweet.
4. RT others (copy their tweet and add “RT” in front)
Space an issue? Shorten as best
as you can.Shows respect and shares with people
not following @alferretti.
Engage!5. Be yourself.
Twitter users can detect fakery easily.
Faking it WILL backfire.
Engage!6. Customer Service
Respond ASAP even with “We’re working on it.”
7. Crises / Reputation Management
Beyond TwitterTrack and Monitor
Spy on keywords, competitors, etc.
RESOURCESTweetbeep.comTwilerts.comsearch.twitter.com
Keyword
Beyond TwitterTools for Twitter
Organize
GroupMore features
RESOURCESTweetdeck.comSeesmic.comUbertwitter.com - BlackBerry
More control
Mobility
Many more! Just search!
Beyond TwitterSocial Media
Mix up social media =
success
What’s Your Verdict on ?
FinThe EndThat’s ItBack to work!
Thank You
Images: sxc.hu and flickr.comPresentation: Meryl K. Evans
Thank you to Twitter followers for making this possible
© Meryl K. Evans
