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Jana Wedekind, MSc, BSc, FRSA ([email protected]) © IN2 search interfaces development Ltd • [email protected] The Re/theorisation of Heritage Studies The changing role of communication and interactivity for cultural heritage

The changing role of communication and interactivity for cultural heritage

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Where: Association of Critical Heritage Studies, University Gothenburg Date: 5th June 2012 - 8th June 2012

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Page 1: The changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA ([email protected])© IN2 search interfaces development Ltd • [email protected]

The Re/theorisation of Heritage Studies

The changing role of communication and interactivity for cultural heritage

Page 2: The changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA ([email protected])© IN2 search interfaces development Ltd • [email protected]

where are we now?

Page 3: The changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA ([email protected])© IN2 search interfaces development Ltd • [email protected]

Remoteness single visits Monetisation

World Heritage Map (1)

Page 4: The changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA ([email protected])© IN2 search interfaces development Ltd • [email protected]

Why go mobile?

Page 5: The changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA ([email protected])© IN2 search interfaces development Ltd • [email protected]

"(…) This year, the driving interest is in “apps” — particularly apps that

take advantage of recent developments in location

awareness and GPS. Museums and galleries are now able to design

mobile experiences tailored to the physical location of their visitors.

(…)"

NMC Horizon Report Museum Edition, 2011 (2)

Page 6: The changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA ([email protected])© IN2 search interfaces development Ltd • [email protected]

growing market of smartphone and tablet usersno need to invest into new hardware all the time

enable location-aware solutions

ON:meedi:a - Virtual exhibitionImaGeo - Travelling with your 6th sense

Page 7: The changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA ([email protected])© IN2 search interfaces development Ltd • [email protected]

app or not?

Page 8: The changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA ([email protected])© IN2 search interfaces development Ltd • [email protected]

No adaption for different operating systems necessary> less development costs

Page 9: The changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA ([email protected])© IN2 search interfaces development Ltd • [email protected]

the media ecosystemfor customised curated cross-platform content compilations

Page 10: The changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA ([email protected])© IN2 search interfaces development Ltd • [email protected]

Different templatesfor different

platforms

Page 11: The changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA ([email protected])© IN2 search interfaces development Ltd • [email protected]

.mobile { font-family: 'Comfortaa Bold', Arial; background-color: #E3E2DB; color: black; padding: 10px;}

.ipad { font-family: Arial; background-color: #E3E2DB; color: black; padding: 20px;}

With the help of CSS!

Page 12: The changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA ([email protected])© IN2 search interfaces development Ltd • [email protected]

“Based on GPS positioning we can determine a user’s location and context, composed of physical

nearby locations, historic events that have taken place there,

artworks that were created at or inspired by those locations and

artists that have lived or worked there.”

Mobile cultural heritage guide, 2010 (3)

Page 13: The changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA ([email protected])© IN2 search interfaces development Ltd • [email protected]

let the world see through your eyeshttp://www.followtheplace.com

F

Page 14: The changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA ([email protected])© IN2 search interfaces development Ltd • [email protected]

Follow locations and persons

Page 15: The changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA ([email protected])© IN2 search interfaces development Ltd • [email protected]

Visual Twitter

Page 16: The changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA ([email protected])© IN2 search interfaces development Ltd • [email protected]

The future is now!

Page 17: The changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA ([email protected])© IN2 search interfaces development Ltd • [email protected]

User generated content

story trails

virtual exhibitions

hyper localmedia

Page 18: The changing role of communication and interactivity for cultural heritage

© IN2 search interfaces development Ltd • [email protected] Jana Wedekind, MSc, BSc, FRSA ([email protected])

We are ready!Are you?

Page 19: The changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA ([email protected])© IN2 search interfaces development Ltd • [email protected]

Stay in touch!

https://www.youtube.com/user/in2vide

https://twitter.com/#!/onmeedia

https://www.facebook.com/onmeedia

http://www.linkedin.com/groups/Media-handling-Creatives-4282264

Page 20: The changing role of communication and interactivity for cultural heritage

Jana Wedekind, MSc, BSc, FRSA ([email protected])© IN2 search interfaces development Ltd • [email protected]

(1) Beffa, C. World Heritage Map. (2008). Available from: http://clement.beffa.org/labs/apps/worldheritage/

(2) NMC Horizon Report Museum Edition. (2011). The New Media Consortium, Available from: http://www.nmc.org/publications/horizon-report-2011-museum-edition.

(3) Van Aart, C. J., Wielinga, B. J., Van Hage, B. R. (2010). Mobile cultural heritage guide: location-aware semantic search. In EKAW, p 257-271. Available from http://dx.doi.org/10.1007/978-3-642-16438-5_18

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