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TBR
T EC H N O LO G Y B U S I N ES S R ES EAR C H , I N C .
Technology Business Research Webinar Series
July 24, 2015
The Components of IoT: Building an ecosystem Insights from TBR’s IoT Market Landscape
TBR
TBR Webinar Series |07.24.15 | www.tbri.com | ©2015 Technology Business Research, Inc. 2
Ezra Gottheil
Principal Analyst, Internet of Things (IoT) and Devices
Email: [email protected]
Twitter: @egottheil
John Spooner
Director, Internet of Things (IoT) and Devices
Email: [email protected]
Twitter: @johnspoonertbr
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TBR Webinar Series |07.24.15 | www.tbri.com | ©2015 Technology Business Research, Inc.
Enduring
Accelerating
Profound Change: Michael Porter & James Heppelmann call IoT “The Third Wave of IT-Driven Competition”
IoT is hot like climate change
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Vendors
Customers
Business
Technology
Two pairs of tracks
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TBR
TBR Webinar Series |07.24.15 | www.tbri.com | ©2015 Technology Business Research, Inc.
An explosive mixture
Business need: Rapid transformation
IoT potential: Extension of IT to the physical world
The ignition point: Specific applications
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TBR Webinar Series |07.24.15 | www.tbri.com | ©2015 Technology Business Research, Inc.
The spark is a merger of business and technology
NEW OUTCOMES
BUSINESS STRATEGY
TECHNOLOGY
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TBR Webinar Series |07.24.15 | www.tbri.com | ©2015 Technology Business Research, Inc.
Hurdles to explosive growth
There is now rapid growth, but . . .
Hype
Application definition – the spark
Patterns
Horizontalization
Standards
Vendor stories
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IoT hype is its own worst enemy
Vague
Ambitious
Unrealistic
Applications, not potential
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The potential and the hurdle of IoT
IoT adds pieces to the IT basket
A new class of pieces
Projects are undefined
Solve business problems
Which problems?
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TBR Webinar Series |07.24.15 | www.tbri.com | ©2015 Technology Business Research, Inc.
Watching for patterns
Patterns drive innovation
Both business and technical
Cost reduction, product improvement, leapfrog
Diversity
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Horizontalization
Common business functions
Choices
Scale
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TBR Webinar Series |07.24.15 | www.tbri.com | ©2015 Technology Business Research, Inc.
Groping for standards
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Most of the pieces fit
Networks
Critical mass
Diversity
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TBR Webinar Series |07.24.15 | www.tbri.com | ©2015 Technology Business Research, Inc.
Platforms
Mini-platforms
Diversity
Cisco, GE, and IBM
Microsoft, Intel, Google
HP
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Vendor Business Models
Accenture
IBM & Cisco
HP & Dell
GE
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Cisco IoT System
Broad and deep position
Claiming mindshare
Real products
But narrower
Siloed
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The IoT ecosystem
IoT is additive
To businesses
To vendors
To systems
IoT components, new and old Everything IT – HW, SW, NW, Svcs
Network, analytics & security
Edge & Fog
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The road ahead
Business focus
Flexibility
Diversity
Understanding the need
Assembling the pieces
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Ezra Gottheil
Principal Analyst, Internet of Things (IoT) and Devices
Email: [email protected]
Twitter: @egottheil
John Spooner
Director, Internet of Things (IoT) and Devices
Email: [email protected]
Twitter: @johnspoonertbr
Questions?
Components of IoT – Webinar Presenters
James McIlroy Vice President of Sales Email: [email protected] Telephone: 603.929.1166
Twitter: @TBRinc SlideShare: www.slideshare.net/TBR_Market_Insight YouTube: www.youtube.com/user/TBRIChannel LinkedIn: www.linkedin.com/company/technology-business-research
Additional information:
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TBR IoT Portfolio
Market Landscape
Frequency: Semiannual/quarterly Focus: Forward-looking view of the IoT marketplace Includes: • Key segment findings • Vendor positioning, strategies,
GTM, acquisitions and alliances and opportunities
• An assessment of customer challenges by vertical
A view of how vendors and customers
are addressing IoT
Market Forecast
Frequency: Semiannual Focus: Forward-looking market-sizing and five-year forecast Includes: • Current-year market sizing and
five-year market forecast, based upon multiple segments
• Growth drivers • Top trends • Leading market players • Top verticals
An IoT market opportunity forecast,
including key vendors and verticals
Customer Research A recurring view of customer
perceptions and adoption plans for IoT
Frequency: Semiannual Focus: Customer perception of and planned adoption of IoT Includes: • Decision-making criteria: customer
needs, goals and triggers for adoption
• Customer spending/budgeting • Experience/satisfaction with
current products, services and vendors
TBR Coverage
TBR
©2015 Technology Business Research, Inc. TBR Coverage 1 of 3 | www.tbri.com
TBR methodology
TBR uses a methodology built on 19 years of company-centric analysis. We initiate models with all available reported information, which provides a foundation for analysis and baseline for correlation.
Contact TBR
1.603.929.1166 [email protected] www.tbri.com 11 Merrill Drive Hampton, NH 03842 USA
TBR analysts host exclusive webinars that provide attendees with insights to published reports and market trends. For more information or to register for a webinar visit http://tbrevents.webex.com.
Learn more
Benchmarks A comparison of vendor performance, over time, in a market including backward- and forward-looking analysis, comparison of vendors’ strategies, financials, go to market, and resource management
• Quarterly, Semiannual or Annual reports
Customer Research Provides a view of end-customer adoption within an emerging or maturing market, budgeting, vendor use & selection and satisfaction analysis
• Semiannual studies
Market Forecasts Analysis of market opportunity with forward-looking and five-year forecasts including current market sizing, growth drivers, top trends and leading market players
• Annual or Semiannual reports • Includes XLS data
Market Landscapes A forward-looking view of emerging market segments and analysis of how vendors and customers address an emerging technology, including vendor positioning, strategies, acquisitions and alliances, and opportunities
• Semiannual reports
Vendor Reports & Profiles A deep-dive analysis of a single vendor across corporate strategy, tactics, SWOT, financial, strategy, go-to-market and resource points of view
• Quarterly or Semiannual Vendor Reports • Featured Vendor Profiles
TBR
T EC H N O LO G Y B U S I N ES S R ES EAR C H , I N C .
About TBR Technology Business Research, Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, professional services, telecom and enterprise network vendors, and operators. Serving a global clientele, TBR provides timely and actionable market research and business intelligence in formats that are tailored to clients’ needs. Our analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis. TBR has been empowering corporate decision makers since 1996. To learn how our analysts can address your unique business needs, please visit our website or contact us today.
Contact Us
1.603.929.1166 [email protected] www.tbri.com 11 Merrill Drive Hampton, NH 03842 USA
This report is based on information made available to the public by the vendor and other public sources. No representation is made that this information is accurate or complete. Technology Business Research will not be held liable or responsible for any decisions that are made based on this information. The information contained in this report and all other TBR products is not and should not be construed to be investment advice. TBR does not make any recommendations or provide any advice regarding the value, purchase, sale or retention of securities. This report is copyright-protected and supplied for the sole use of the recipient. Contact ©Technology Business Research, Inc. for permission to reproduce.