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The Effect of More Twitter Followers on YourBusiness

By Michael Cohn on Aug 31, 201331

Since its inception, Twitter has been a litt le mysterious to a lot ofpeople online. Part of its mystique is the 140-character each tweetallows. Any more than that number and your tweet will be truncated.You need to learn to be brief .

Once you have researched Twitter and realize that it is somethingthat you want to be involved with f or your business, the next f eaturethat you will want to pay attention to is acquiring f ollowers on Twitter.Acquiring f ollowers is important but it is also important to understandthat it is more important to concentrate on quality versus quantity. The chances are greatthat if you f ollow people, they will f ollow you back. You will f ind that it isn’t going to be a bigchallenge to gather a number of f ollowers on Twitter. However, it may be a litt le morechallenging to gather the right f ollowers on Twitter. Of course, you need to just keep at itand your list of f ollowers will be what you want it to be.

What are the issues if your Twitter followers are too many?

If you have a large number of Twitter f ollowers, it is important to understand the issuesthat may arise because of that. Twitter, just like all other social media channels, is aboutbuilding relationships and interacting. If you have a Twitter community (or communities) thatis too large in number, it will be a lot more dif f icult to interact. If you are not able to interactef f ectively, your relationships with your Twitter f ollowers will not be as strong as theyshould be. It is crit ical that you have enough time and energy to interact with everyone withwhom you wish to interact. Remember, you are using Twitter to strengthen your businessrelationships and the only way to ef f ectively do that is to pay attention to your onlineTwitter connections. The last thing you want or need is f or your Twitter f ollowers to f adeinto the woodwork because, at that point, they will basically not exist f or you. With that inmind, you should do everything in your power to protect the size of your Twitter groups sothat they don’t grow beyond a certain size.

Managing your followers on Twitter

It is essential that you manage your Twitter f ollowers ef f ectively. That means that youneed to have a good sense of who you are f ollowing and who is f ollowing you back. You willalso want to pay attention to who is very active on Twitter and who is not active. Thereason that this inf ormation is important to you and your business is that if a particularf ollower is not interacting with you at all (or very litt le), you should consider not f ollowingthat person anymore. In any case, it is very important f or you to look at your list of Twitterf ollowers on a regular basis so that you can continually “purif y” your list so that it is the bestthat it can be f or your business at all t imes. Keep in mind that it will do you no good at all ifyou have 10,000 f ollowers but you only actually know 1,500 of them and of those 1,500, youare only actively involved with 250. It just makes no sense f or you to waste your time (andspace) with f ollowers who don’t add anything and who you don’t benef it either.

How to unfollow Twitter followers

If you wish to unfollow any of your f ollowers, all you need to do it to select the f ollower’sname and click the “unfollow” button. If you have a bunch of people whom you wish tounfollow, you can do that as well. There is also a lot of additional inf ormation that you canglean if you hover your mouse over a particular f ollower’s name, such as the averagenumber of tweets that they are sending per day.

Conclusion

Twitter is still a very ef f ective social media tool that can really help your business when itcomes to your online interactions. It is important that you understand why and how it canwork f or you and leverage it in the most ef f ective way possible f or your business. Twitter ishere to stay and it is advisable that you take advantage of whatever you can and hone andperfect your list as much as possible.

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The Benef its of Twellow f or Local Businesses

Michael Cohn

Founder and CTO at CompuKol Communications LLC

Michael Cohn is the f ounder and Chief Technology Of f icer (CTO) of CompuKolCommunications LLC. He has over 25 years of experience in IT and webtechnologies.

Mr. Cohn f ounded CompuKol Communications to help small businesses andentrepreneurs increase their exposure and reputation on the Internet.CompuKol consults, creates, and implements communication strategies f orsmall businesses to monopolize their markets with a unique business voice, vision,and visibility.

Prior to that, Mr. Cohn spent a signif icant amount of time at a majortelecommunications company, where his main f ocus was on initiating and leadingsynergy ef f orts across all business units by dramatically improving ef f iciency, onlinecollaboration, and the company’s Intranet capabilit ies, which accelerated gains inbusiness productivity. His expertise includes social media marketing strategies;internet marketing; web presence design; business analysis; project management;management of global cross-matrix teams; systems engineering and analysis,architecture, prototyping and integration; technology evaluation and assessment; systemsdevelopment; perf ormance evaluation; and management of of f -shore development.

Mr. Cohn earned a Master’s degree in project management f rom George WashingtonUniversity in Washington, DC; and a Master’s degree in computer science and a Bachelorof Science degree in electrical engineering f rom Fairleigh Dickinson University in Teaneck,NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

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Tags: business relationships, relationship management, Social Networking, Twitter,

Twitter f or Business, Twitter Marketing