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Life on Trial!

There’s no such thing as online life. Just life.

End users lead disruption.

Fast-evolving behaviors, attitudes and expectations.

Innovation shifting towards use of technology rather than technology itself.

Connectivity is beyond business critical –it’s life critical.

The critical path increasingly includes backbone services.

A small film with big

consequences

What does ‘Just life’ mean for you?

CONTENT PROVIDERS

Delivering toothpaste: services used twice a day

From exceptional customer focus to assured delivery

Choose your allies carefully

DATA & COLO CENTERS

Increasing end-user recognition & expectations

Ensure the biggest link is not the weakest link

Choose your allies carefully

OPERATORS & CARRIERS

Expanding and evolving communications landscape

From assured delivery to real customer focus

Moving brand values and using the ’trust’ opportunity

23-04-157

DWDM CHANNELS 10G IP PORTS

CUSTOMER TRAFFIC GROWNTO TWO THIRDS

CONSTANT RATIOS BETWEEN BACKBONE, PEERING AND CUSTOMER TRAFFIC

Yes, volumes grow…

CONTINUED ORDER OF

MAGNITUDE VOLUME GROWTH

Dow Jones Index*

BandwidthGrowth**

Sources: * Dow Jones index, retrieved April 2015; ** TSIC network traffic. April 2015

2006 2015

…with no ‘go-slow’

But destinations are changing

TRENDS

Shift to mobile devices

But destinations are changing

TRENDS

Shift to mobile devices

Continued rise of video

But destinations are changing

TRENDS

Shift to mobile devices

Continued rise of video

More ‘in-region’ traffic

But destinations are changing

TRENDS

Shift to mobile devices

Continued rise of video

More ‘in-region’ traffic

One end user transaction results in datacenter x4

But destinations are changing

TRENDS

Shift to mobile devices

Continued rise of video

More ‘in-region’ traffic

One end user transaction results in datacenter x4

New ‘mega’ data centers

The ‘race to zero’ continues…

Price

Service packaging

New business models

Repair response time

Organizational flexibility

Product & service

features

Quality and flexibility

Lead times

…unless we add value.

NEW PROJECTS DESIGNING IN RELIABILITY AND PERFORMANCE

New buildsContinue…

MORE PROJECTS DESIGNING IN RELIABILITY AND PERFORMANCE

…including North America

15 April 202318

MORE SKILLED RESOURCES

END-TO-ENDAUTOMATION

SKILLED RESOURCES

GOOD INVENTORYCLEAR PROCESSES

This requires

Old game plan. Flatter curves enabled strict planning rules

Peakier, slimmer events demand new network operations

Peaks converge, CoS solves short terms issues

YESTERDAY TODAY TOMORROW

CAPACITY MEDIUM HIGH MEGA

DELIVERY MONTHS WEEKS HOURS

FLEXIBILITY LOW MEDIUM HIGH

FOCUS EVERYTHING SUPPLIER MANAGED

Beyond fixed bandwidth

B to B

B to C

V to BCOMMUNICATION SERVICE PROVIDERS

INTERNATIONAL CARRIERS

VENDORS

EQUIPMENTDATA CENTRES

Vendor call to action

to fulfilling promises……through experiences

Characteristics:•People centric

•Communication between individuals in any channel (read: loss of control of the message)

•Deliver an experience worth talking about•Transparency•Walk the talk

From giving promises……through communication

Help us on our mission…

…and prevent the death of more heroes

Mattias FridströmVP, Head of Technology