1. PDFPROOF? THEOFTHEend THEFUTUREOFXMLWORKFLOWS 2. EVOLUTION
publishingOF 3. The last ten years saw a dramatic transition from
print to digital in many areas across publishing: -
eRetailers/ecommerce - eBooks, digital products - new revenue
streams 4. As a result there has been a shift in priorities for the
modern publisher. Speed to market has never been more pertinent
than in these days of instant access. 5. Changes in the buying
process, new models of distribution, and an emphasis on content
creation, rather than book creation, has changed the shape of
publishing. 6. Why then is the industry so resistant to developing
new ways to handle the production process and, in particular, the
proofing process within publishing? 7. HISTORY proofingOF ABRIEF 8.
Before modern developments, the process involved a paper copy of a
manuscript being marked up with pen, before being forwarded, via
post no less, to the author for review. The editor and author then
went back and forth until the manuscript was ready. 9. All changes
were then manually input into a final version, which went to the
typesetter, and back for final proofing. Ultimately, this was a
long and arduous process to get one book ready before it even went
to print. 10. CURRENT proofingSTATEOF the 11. Developments in
technology saw authors adapt to electronic versions of proofs sent
by email, in the form of the PDF. 12. As authors adapted to the
idea of electronic proofs, we moved on to recognise the annotated
proof as the norm. This is still the case. Canwetakethis
further?Yes. 13. XML centrality THE OF 14. There has been much
debate over when the implementation of XML in production should
occur, with views mainly based on the sector in which any given
publisher functions. 15. For greater benefits, the creation of XML
should be at the very core of the publishing production process,
and therefore be produced as early as possible. This allows for
greater automation, whether the project is traditional print
publishing or digital or a combination. 16. Early implementation
also allows for the content to be built correctly from start,
eliminating many extra steps. XML provides transformative power,
giving greater scope for content distribution in multiple formats.
17. If we agree to the centrality of a final proofed XML file, we
then can move on to looking at alternative and modern approaches to
the timely proofing process. 18. proofing DIGITAL publishing,
TRADITIONAL 19. The distribution of electronic formats such as
ePub, XML and XHTML is now critical to present and future
publishing revenue streams. 20. So why are we stuck within a print
based production process that is focussed on format first and
content second rather than seeing the former as a by-product of
valid and proofed content? 21. workflow ideal ELECTRONIC THE 22.
Isnowthetimetolookatmoremodernand efficientproofingmethods? If we
agree that a validated XML file is the starting point to give us
the power of transformation and the speed of production that goes
with that format, then now is the time to start exploring new
workflows for production proofing. ?? 23. Whatshoulditlooklike?
Author can update content directly. Publisher can review and
accept/reject author changes. Collaborative work environment for
all parties. Immediate content transformation functionality.
Streamlined. Simplified. User friendly. 24. By working together in
one space, endless phases of a lengthy process are handled
instantly. Then if production teams can click a button and have
their content transformed into a finished EPUB or PDF file, think
how much time is shaved off a cumbersome workflow. 25. benefits?
whatARETHE 26. Greater collaboration between author, publisher and
production teams Capacity to immediately update content
Dramatically reduced production turnaround times 27. Reduced
production stages Immediate content transformation across variety
of formats Capacity to push content to market quicker and more
efficiently Significant cost savings to production. 28. Discover
Deanta's publishing production platform, DeantaSource. 29. The
system features a uniquely centralised collaborative workspace,
enabling content transformation and real-time editing of XML within
a HTML environment. The platform also features trackable
milestones, a communication portal and DAM capacity with metadata
integration to ONIX standards. www.deantaglobal.com 30.
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