The full eBook includes:Lesson 1

Principles of DesignLesson 2

Website Design

Lesson 3

Digital DesignLesson 4

Spatial Design

Lesson 5

Swag DesignLesson 6

Sustainable Design

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BIZZABO

Event design is a multifaceted phenomenon that can have a major impact on event success. With an understanding of event design, you’ll be able to actualize design best practices and suggestions while you and your event reach new heights of success.

Here is a sneak peek of our eBook which can be downloaded here.

Sustainable Event Design

Website Design

Principlesof Design

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1. Balance

Balance is achieved when visual proportions and weights of texture, color and space are distributed in a harmonious way that responds to our physical senses.

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1. BalanceIn the left image, the three squares on each side of the central rectangle are equal in value. Here, repetition, value (shade), color, and shape all create a symmetrical balance that is noticeable and sleek to the spectator’s eyes.

Principles of Design

Image Credits: Pluralsight

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1. BalanceO n t h e r i g h t i m a g e , t h e difference in value between the left three squares and the right t h r e e s q u a r e s c r e a t e s a n imbalance and focuses our attention to the right.

Principles of Design

Image Credits: Pluralsight

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Insights

Although symmetry can be pleasing to the eye, in some cases even an “asymmetrical balance” can often be more creative and engaging for the spectator.

Principles of Design

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2. Scale and Proportion

Proportion is the relationship between shapes, sizes and objects. Scale is all about size, and proportion is all about the contextual relationship between these sizes.

Principles of Design

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Insights

Think in terms of your event space and event attendees. An important tip is to scale all major event space structures, in proportion to the actual size of your event attendees. Design your event from their perspective, while keeping in mind the big picture you want to create.

Principles of Design

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3. Color Theory

Like any design element you use, your choice of color should be a thoughtful reflection upon your design objectives. What colors and what combinations of colors best reflect the meaning of your design?

Principles of Design

GrowConf19-20.8.2015 | Canada

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Insights

The emotional effect that colors induce on a spectator is relative to the spectator. For instance, the spectator’s response to the colors of your design has to do with his/her age, gender, and other personal characteristics. So, in order to use color effectively, you must know your audience.

Principles of Design

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4. Color Psychology

Colors stir up different kinds of moods. Thus one of the reasons why Pablo Picasso's “blue period” is associated with melinalia, or why Vincent van Gogh’s Wheat Fields - filled with earth tones, are associated with calmness.

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InsightsIf color instigates mood, then choosing a color also directly affects your event attendee experience. As an event planner you should value your choices in color the way that you would value your event brand, because both go hand in hand.

Principles of Design

Blue & GreenSlows down heart-rate,

relaxes & refreshes

Yellow, Orange & RedStimulates & excites

WhiteFrustrates & confuses

Example of some moods that are associated to colors

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5. Typography

Typography includes point size, font, and line spacing, and particularly involves the way that these factors are arranged.

Principles of Design

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InsightsKnowing your event theme is vital. If you’re planning a corporate conference, perhaps a classical typeface is the best option.

If you want to encourage networking, choosing a typeface that evokes informality is a great way of promoting this interaction.

Principles of Design

Image Credits: Fontscape

“Typefaces with a classical appearance”

“Typefaces that look dynamic, and convey motion”

“Typefaces designed to convey a strange, out-of-the-ordinary impression”

“Typefaces conveying casualness or informality”

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6. Creativity

While creativity is not necessarily an established design principle, it should be. From seating to catering, creativity is key to a design that will you set your event apart from the rest.

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InsightsLeverage on existing tools to help maximize your creative energies!

The Creative Habit, a book written by Twyla Tharp, teaches readers how to develop their creativity through consistent routines designed to help readers tap into their artistic side.

Principles of Design

Creating an innovative and thoughtful website will convert site visitors into attendees. It will also provide your event attendees with a pleasant experience

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Website Design 18

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Website Design

1. Usability & DesignUsability best practices center around building an experience for attendees that improve their relationship to your event.

Without a focused attention on quality, your event site visitors will not perceive your event brand as credible enough to warrant a ticket purchase.

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Website Design

InsightsWhen designing the way that your users will navigate your event site, you should consider what your site’s most important parts are.

For example, call-to-action buttons should be sized and spaced appropriately. You should emphasize the buttons that people are expected to click more so that users don’t get confused about which button to click.

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Website Design

2. Mobile Website DesignAccording to Techcrunch, around 80 percent of adults own a smartphone. Considering today’s technology trends, your event website should be optimized for mobile.

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Website Design

InsightsKeep It Simple: Limiting the layers of navigation on your site to two or a maximum of three levels is the best way to make sure your users are getting their information in the quickest manner. Also, make sure that images have a small byte size so that the site does not take too long to load.

Content is Key: Short bulleted sentences that cut to the point are best for mobile users.

Test: A/B or split testing is necessary for mobile optimization (and every other step in your event design process!)

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Website Design

3. Writing & Formatting A great way of maintaining credibility is also to create relevant content for your users on your event site, but implementing content on your site is pointless unless you design and format it the right way.

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Website Design

InsightsUsers tend to focus on major points and section heads. Websites that are optimized for this reading pattern have a blog title, a header image to add some visual interest to the piece, and clearly delineated sections that make scanning a page easier.

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Website Design

InsightsWhen writing for scanning readers, keep it short, the old saying “brevity is a virtue” could not be more true when it comes to web design.

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Website Design

3. ImageThe composition and placement of images and other forms of digital media on your website should be done with a philosophy in mind, otherwise items will become scattered and hard for visitors to follow.

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Website Design

3. ImageThe Rule of Thirds: All images should be broken down into thirds, or divided into nine equal parts. Choosing images that are broken down in this way ensures that you’ll be adding balance to your event site.

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Website Design

3. ImageThe four intersections of each box indicate areas that create emphasis.

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3. Image✦ The subject is centered is on the left

image whereas the subject lies on the upper-left intersection in the right image.

✦ By moving the subject of the image to the intersection of these lines, the image becomes more unique and more compositionally strong than placing the image in the center.

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Sustainable design refers to the practice of implementing a carefully thought out design that minimizes any negative environmental or social impact.

A major component of sustainable design is finding a way to create a design that is not just sustainable environmentally and socially, but also in terms of beauty.

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Sustainable Event Design

1. Save Energy And Reduce WasteHere are a few ways:

Reduce energy by using in-room motion sensors

Serve food options chosen from local sources to reduce food miles

Encourage exhibitors to keep digital instead of using too many printed promotional materials

LED lighting systems to reduce energy use

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Sustainable Event Design

2. Cost-EffectiveNot every event organizer has the budget for sustainable event design. However, sustainability is gaining momentum and it should be an aspect of event planning organizers look for and care about.

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Sustainable Event Design

InsightsOpting for an event networking solution that provides attendees with all of the information found on typical printed booklets might have a bigger upfront cost for example, but you’ll save time printing out, shipping and distributing printed booklets. In the long run, this added efficiency might actually save you money.

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Sustainable Event Design

3. PromoteDon’t be humble when it comes to showing off the sustainable impact of your event. Emphasizing the sustainability of your space can improve the reputation of your event brand.

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Sustainable Event Design

3. PromoteBoosting reputation builds credibility and can eventually lead to more potential leads. The benefits of a boosted reputation often makes up for the initial investment to implement sustainable methods.

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