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When you need to be heard
e: [email protected] t: @outspokenmedia
The Evolution of SEO
Search Exchange 2010
The Evolution of SEO
The Birth of SEO
In 1996 a search engine called Alta Vista ruled the net. Yahoo was a hand picked list of
websites. Google was something that babies did. In the shadows, a few website owners
were giving birth to what would later be called search engine optimization.
When you need to be heard
e: [email protected] t: @outspokenmedia
The Evolution of SEO
The Birth of SEO
In 1996 a search engine called Alta Vista ruled the net. Yahoo was a hand picked list of
websites. Google was something that babies did. In the shadows, a few website owners
were giving birth to what would later be called search engine optimization.
When you need to be heard
e: [email protected] t: @outspokenmedia
Strategies to be seen in Alta Vista
Put the words you want to rank for in the meta tagsPut the words you want to rank for on the page
Put the words you want to rank for in your title tag
Wait…
Cash Checks.
The Evolution of SEO
SEO Forced Search Engine Algorithms to Evolve
As search engines increased in competition and matured, it became clear that they
needed to add more factors to deciding which sites ranked the best for which terms
breeding link popularity, pagerank and trustrank.
When you need to be heard
e: [email protected] t: @outspokenmedia
The Evolution of SEO
SEO Forced Search Engine Algorithms to Evolve
As search engines increased in competition and matured, it became clear that they
needed to add more factors to deciding which sites ranked the best for which terms
breeding link popularity, pagerank and trustrank.
When you need to be heard
e: [email protected] t: @outspokenmedia
The Evolution of SEO
SEO Forced Search Engine Algorithms to Evolve
As search engines increased in competition and matured, it became clear that they
needed to add more factors to deciding which sites ranked the best for which terms
breeding link popularity, pagerank and trustrank.
More Advanced Sites Created More Advanced Technical Issues
As sites became larger and more complicated, so did the crawling and indexing issues
they created. Redirects, mod-rewrite, canonical issues, site architecture, navigational
problems, duplicate content issues and more.
When you need to be heard
e: [email protected] t: @outspokenmedia
The Evolution of SEO
SEO Merges with Marketing
“Pure technical SEO” – while an important and necessary base - only gets you so far.
When you need to be heard
e: [email protected] t: @outspokenmedia
The Evolution of SEO
SEO Merges with Marketing
“Pure technical SEO” – while an important and necessary base - only gets you so far.
As Universal Indicators came into play, link popularity became a strong base for “true
popularity” instead of the only “metric that mattered.”
When you need to be heard
e: [email protected] t: @outspokenmedia
The Evolution of SEO
SEO Merges with Marketing
“Pure technical SEO” – while an important and necessary base - only gets you so far.
As Universal Indicators came into play, link popularity became a strong base for “true
popularity” instead of the only “metric that mattered.”
It became harder to fake.
When you need to be heard
e: [email protected] t: @outspokenmedia
The Evolution of SEO
SEO Merges with Marketing
“Pure technical SEO” – while an important and necessary base - only gets you so far.
As Universal Indicators came into play, link popularity became a strong base for “true
popularity” instead of the only “metric that mattered.”
It became harder to fake.
In order to get the new signals the search engines were looking for, SEOs had to learn to
become marketers.
When you need to be heard
e: [email protected] t: @outspokenmedia
The Evolution of SEO
Old School SEO
Title tags
Meta description tags
Meta keyword tags
On-page keyword density/weight
Reciprocal link requests
Bookmark link requests
Internal linking strategy
Good site architecture
Robots.txt
When you need to be heard
e: [email protected] t: @outspokenmedia
The Evolution of SEO
Today’s SEO
Title tags
Meta description tags
Meta keyword tags
On-page keyword density/weight
Reciprocal link requests
Bookmark link requests
Internal linking strategy
Good site architecture
Robots.txt
Guest appearances
Buzz events
Social media promotion
Universal search strategies
When you need to be heard
e: [email protected] t: @outspokenmedia
…
Linkbait
Noindex usage
External link reclamation
Internal link reclamation
Canonicalization strategies
Branding
Universal Indicator building
Site speed
Public relations
Long tail keyword targeting
Reputation management
Content Freshness
Local one box results
The Evolution of SEO
SEO ISN’T DEAD…
ONLY THE OLD SCHOOL DEFINITION OF IT IS
When you need to be heard
e: [email protected] t: @outspokenmedia
When you need to be heard
e: [email protected] t: @outspokenmedia
Thanks
Outspokenmedia.comSugarrae.com
@outspokenmedia @sugarrae
