The Evolution of the Television Experience

Ron Martin Vice President / Director

Panasonic Hollywood Lab

The Evolution of the Television Experience

DTG Summit 2015


‘Dad’

‘Me!’

= =


‘Dad!’


+


Digital Broadcast + Digital Cinema + Digital VFX + Digital Distribution @ 1920 x 1080 (2k) x 24P

Evolution was Complete!


The Window is Perfect!

1. Resolution Matters (and it matters a lot!) - 2k (HD) / 4k (UHD) / 8k (Gulp!) 16k (double gulp!)

Why? A. Screen resolution (pixel count) enables image resolution. B. Image resolution invites scrutiny! (visual emersion prompts visceral response = emotional involvement)

2. Resolution Alone is not enough to carry image evolution forward - More Colors (Extended color gamut) - More Image Dynamics (It’s about contrast and color volume, not just brightness!) - More frames per second (It’s about realism)

3. There must be a fresh, meaningful, and realizable commitment to collaboration and innovation (or the evolution of imaging will stop!)

Three GREAT Realizations:



Resolution Matters:


Image Dynamics Matter:

1. Open Standards are Critical to Moving Forward

2. A Willingness to Break Down Barriers Must Be Present

3. If Collaboration is Good, and Innovation is desirable, then Collaboration that drives Innovation is Best!

Three BIG Requirements:

Case Study of the Blu-ray Disc Association Next Generation Format Extension


“We Need A New Window”

“I want more resolution on a bigger screen

(and a smaller screen) with more realism

and more choices but less cost and I want

it NOW!


“I want more resolution on a bigger screen

(and a smaller screen) with more realism

and more choices but less cost and I want

it NOW!

Television IS The Window!


“The Best Image Tells the Best Story”

Thank you!


Technology

The Evolution of the Television Experience