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© Talend 2014 1
Five facets of MDM for Product Data with Talend Platform for MDM
Jean-Michel Franco
© Talend 2014 2
EN BREF
• Founded in 2006
• 480+ employees in 7 countries
• Dual HQ in Redwood and Paris, France
• Open Core business model
• Subscription license
• Services & training
Solutions
• Integration solutions for Big Data, Data and Application
integration solutions, Data Quality, MDM and BPM.
• Recognized as a visionary leader in the integration
market by Gartner and Forrester
Talend Overview
2007 2008 2009 2010 2011 2012 2013
© Talend 2014 3
TALEND ENTERPRISE
Big Data Data Integration ESB
TALEND OPEN STUDIO for
Big Data Data Quality
Data Integration
MDM
ESB
TALEND PLATFORMS
• Bundles of Enterprise technologies
• Advanced features
• Platinum support
• Commercial license
• Subscription model
• Gold support included
• Open source license
• Free of charge
• Optional support
Talend Offerings
BPM
Big Data
Data Management
Data Services
MDM
Enterprise Integration
Hybrid Cloud
© Talend 2014 4
Master Data Management is a cornerstone for data-driven processes
Know Your Customer
Know Your Products
Know Your Suppliers
© Talend 2014 5
Building the 360° Product view … finally… in a sustainable way
Compliance, reporting and
analytics
Product “as a Service”
Extended & Lean Supply Chain
Time to Market
Digital Transformation
Sales & Marketing Efficiency
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360° Views
Managed Data Accuracy
Collaborative Data
Governance
Information Accessibility
Information Accountability
MDM Platform
© Talend 2014 6
What is the Business Case?
Source : Gartner Business Value Model
Business Aspect
Aggregates Primes
Demand Management
Market Responsiveness
Target Market Index
Market Coverage Index
Market Share Index
Opportunity/ Threat Index
Product Portfolio Index
Channel Profitability Index
Configurability Index
Sales Effectiveness
Sales Opportunity Index
Sales Cycle Index
Sales Close Index
Sales Price Index
Cost-of-Sales Index
Forecast Accuracy
Customer Retention Index
Product Development Effectiveness
New Product Index
Feature Function Index
Time-to-Market Index
R&D Success Index
Supply Management
Customer Responsiveness
On-Time Delivery
Order Fill Rate
Material Quality
Service Accuracy
Service Performance
Customer Care Performance
Agreement Effectiveness
Transformation Ratio
Supplier Effectiveness
Supplier On-Time Delivery
Supplier Order Fill Rate
Supplier Material Quality
Supplier Service Accuracy
Supplier Service Performance
Supplier Care Performance
Supplier Agreement Effectiveness
Supplier Transformation Ratio
Operational Efficiency
Cash-to-Cash Cycle Time
Conversion Cost
Asset Utilization
Sigma Value
Support Services
Human Resources
Responsiveness
Recruitment Effectiveness Index
Benefits Administration Index
Skills Inventory Index
Employee Training Index
HR Advisory Index
HR Total Cost Index
Information Technology
Responsiveness
System Performance
IT Support Performance
Partnership Ratio
Service-Level Effectiveness
New Project Index
IT Total Cost Index
Finance and Regulatory Responsiveness
Compliance Index
Accuracy Index
Advisory Index
Cost-of-Service Index
© Talend 2014 7
The journey from Data Integration to Information Governance
From a fully IT driven model… …to a federated and collaborative
responsibility model
IT Lines of Business
Evo
lutio
n p
ath
From Data Management… …to Information Governance
© Talend 2014 8
MDM for Product Business Value, and you need it now !
Compliance and analytics
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360° Views
Managed Data Accuracy
Collaborative Data
Governance
Information Accessibility
Information Accountability
MDM Platform
Product as a Service
Lean and extended Supply Chains
Time to market
Digital Transformation
Sales and marketing efficiency
© Talend 2014 9
A significant, yet highly growing market
Source: Gartner magic Quadrants for MDM, 2014
© Talend 2014 10
The five facets of product Data
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MDM of Product
Data
MDM for Material
Data
MDM for Lean
Managed Services
MDM for Regulated Products
Product Information
Management
MDM for
Anything
A hub to reference products that
an enterprise purchases,
manufactures, inventories, sales,
configures, maintains…
Managing Product Data
for any type of product
A single point of reference and a unified
access hub to remotely control equipment
and product needed to deliver a service
A control tower to
guarantee the
shareability, traceability,
and auditability of product
data
Expose accurate information on
product across customer facing
channels and connect the
related processes
© Talend 2014 11
Main use cases
Using Talend MDM for Product Data
• What? Central repository on materials that an enterprise engineers procures, produces, stores, sells, configures…
• Why Talend ? progressive approach, data quality and stewardship, data integration, multi-domain
MDM for material
• What? Unifying the description and management of all the facilities involved to deliver a services
• Why Talend ? Strong ESB and BPM capabilities
MDM for lean managed services
• What? Ensures that product related information can be shared and audited across processes
• Why Talend? Easy integration to exchanges and EDI/XML formats
MDM for regulated products
• What ? Managing the customer facing side of product and related processes
• Why Talend: flexible modeling, integrated Application Integration and BPM, affordable, platform rather than enterprise software
Product Information Management
• What ? Leverages Talend Product for MDM flexibility to implement any specific case related to product or things data
• Why Talend ? Any model, any implementation, fast and incremental implementation
MDM for “any thing”
© Talend 2014 12
Customer use case in manufacturing:
right product, right time and right place
Challenge:
Deliver single view and source of Motor data to the
customer facing processes across multiple
manufacturing locations
Why Talend:
• Lower TCO than the incumbent solution • Unified platform with flexible modeling, data
stewardship management and superior connectivity
Value:
Increasing first time quote accuracy to customers Reduce time to manufacture Reduction in motor spend by minimizing
incomplete or incorrect orders
© Talend 2014 13
Customer use case in Aerospace & Defense:
Just-in-time logistics to the armed forces
Challenge:
Reduce cost and improve efficiency of the
procurement process for aircraft spare parts in the
context of an outsourced managed service
Why Talend:
• Progressive approach to MDM • All in one MDM platform with Data stewardship
and quality, data integration and master data services
Value:
Reduction of procurement and maintenance costs
Faster repairs From a manual and spreadsheet driven process
to a well managed process
© Talend 2014 14
Customer case in media:
Monetizing content and increasing ARPU
Challenge:
Deliver 28,000 hours of multimedia content monthly
from 340 content providers targeting 75 million
households
Why Talend:
• Flexibility and rapid implementation time • Unified integration platform with embedded data
quality, ESB and Business Process Management Value:
Increase ARPU (Average Revenue Per User) and improved customer experience with data to promote the movies
Decreased costs and time for adding new content to the movie catalog
© Talend 2014 15
Retail: enabling the best offer in a consumer
“hyperchoice” environment
Challenge:
• Increased complexities to deliver accurate product data to the buying audience (specialized brands, channels, long tail catalogs, stores…)
• Missed sales due to failure to connect demands to the best offer
Why Talend ? • Easy integration to legacy systems and B2B exchanges
(batch or real time) • Rules based data quality checking fully embedded in
business processes • Integrated workflow capabilities to orchestrate people
activities related to referencing products
Value: • Improved sales through a better fit to customer demand,
and up-sells/cross-sells • Cost Reduction (returns, product introduction…) • Customer Experience
© Talend 2014 16
MDM for Product Data; why Talend ?
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MDM of Product
Data
MDM for Material
Data
Progressive approach,
Data quality and stewardship,
Data integration
Multi-domain
Any model, any
implementation
Start fast, expand
quickly
Strong ESB capabilities for real time
integration and secured exchanges ;
Profiling and data integration;
BPM and workflows
Advanced data mapping
Real time integration to
B2B exchanges
Flexible modeling,
Integrated Application
Integration and BPM
Platform approach rather than
enterprise software
MDM for Lean
Managed Services
MDM for Regulated Products
Product Information
Management
MDM for
Anything
© Talend 2014 22
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Talend Master Data Management The shortest path to trusted & actionable master data
Model
Explore & Cleanse
Enable Stewardship
Consolidate & Enrich
Operationalize
• True multi-domain
• Active data model
• Audit trails and controls
• Real time master
data services
• Enterprise-wide
application access
• Embedded data quality
• Standardization & matching
• Quality analytics and control
• Streamlined data
hygiene
• Completely
customizable workflows
• Embedded data integration
• 800+ components &
connectors
• Augment with external
data
© Talend 2014 23
Flexible modeling for any product data
Key Capabilities
• Flexible Data Model (XML Based)
• Business Rules (drools) and Events based
• Roles Based Access Controls, user interface and workflows
• Audit trail, rollbacks
• Empowered with search, hierarchies Mgmt., inheritance
• Any implementation style is supported
Dat
a M
od
elin
g ca
pab
iliti
es
Info
rmati
on q
uality
managem
ent
capabilit
ies
Busi
ness
serv
ices
and w
ork
flow
functi
onality
Loadin
g,
inte
gra
tion a
nd
synchro
niz
ati
on c
apabilit
ies
Ste
ward
ship
support
and s
erv
ices
© Talend 2014 24
Best of breed and integrated data quality
Key Capabilities
• Intuitive and visual Data Profiling
• Embedded parsing, standardization, reconciling and de-duplication
• Unstructured, semi-structured, structured or multi-structured data can be considered
• Easy integration of classification systems (UNSPSC, CLADIMED, eClass, NHS e-class …)
Data
Modeling
capabilit
ies
Info
rmat
ion
qu
alit
y
mgm
t. c
apab
iliti
es
Busi
ness
serv
ices
and w
ork
flow
functi
onality
Loadin
g,
inte
gra
tion
and s
ynchro
niz
ati
on
Ste
ward
ship
support
and s
erv
ices
© Talend 2014 25
• Talend Data Mapper facilitates integration with EDI and XML based exchanges
Smooth integration, batch or real time
Key Capabilities
• Data integration layer with 800+ connectors
• Legacy systems, enterprise applications
• Cloud applications, external sources
• Enterprise class MDM data services through embedded Enterprise Service Bus
Data
Modeling
capabilit
ies
Info
rmati
on q
uality
managem
ent
capabilit
ies
Busi
ness
serv
ices
and w
ork
flow
functi
onality
Load
ing,
inte
grat
ion
a
nd
syn
chro
niz
atio
n
Ste
ward
ship
support
and s
erv
ices
• Examples of business connectors
© Talend 2014 26
Strong Business Process Management capability for collaboration and workflows
Key Capabilities
• Visual modeling of data gov. processes
• Multi-Lingual Support
• Custom Form Designer
• Delegation of Tasks
• Real-time Follow-up and Alerts, Real-time Activity Monitoring
• Business Activity Monitoring Dashboards
Data
Modeling
capabilit
ies
Info
rmati
on q
uality
managem
ent
capabilit
ies
Bu
sin
ess
se
rvic
es
An
d w
ork
flo
w
Loadin
g,
inte
gra
tion a
nd
synchro
niz
ati
on c
apabilit
ies
Ste
ward
ship
support
and s
erv
ices
© Talend 2014 27
Web based interfaces for data stewards
Key Capabilities
• Stewardship console to organize data stewardship tasks by roles and users.
• Complete Web interface with embedded search engine to read, create, update and delete the master data.
• Survivorship and de-duplication of record.
• Audit trail for all operations performed on data resolution and integrity tasks
Data
Modeling
capabilit
ies
Info
rmati
on q
uality
managem
ent
capabilit
ies
Busi
ness
serv
ices
and w
ork
flow
functi
onality
Loadin
g,
inte
gra
tion a
nd
synchro
niz
ati
on c
apabilit
ies
Stew
ard
ship
su
pp
ort
an
d s
erv
ice
s
© Talend 2014 28
Architecture and differentiators
Select Icons made by Freepik, Situ Herrera, www.flaticon.com
Stu
dio
Ad
min
Co
ns
ole
Master Data
Services Workflow
Authoring &
Collaboration Data Quality
Connectors
Triggers
Audit log
& timeline
Role Based
Access &
Controls
Data
Modeling
ACTIVE
Model
Talend MDM Unified
Differentiators
Flexible
Open
Ready for Big data
Legacy
Systems ERP
External
Data Sources CRM Cloud
Apps
Implementation team LOBs users Data Stewardship Team
© Talend 2014 29
Talend Data Governance solutions are recognized by independent industry analysts
Data Quality (Gartner)
MDM (Forrester)
Customer MDM (Gartner)
© Talend 2014 30
Demo Highlights: from clinical trails to product launch in the Life Sciences industry
• Mastering product data across the product life cycle from trial and data
discovery phase all the way to submission to the commercial business
- Managing multiple models related to product data in a single environment
- Using MDM in conjunction with Big Data during the trail phase to manage
positive and adverse events
- Preparing for product launch by promoting a new product category once
validated through the trial process.
- Organizing the data stewardship processes across the lines of businesses to
manage this new category and get the operations ready for roll-out.
Talend MDM orchestrates the full master data flow from :
• unstructured analysis to a fully governed process
• discovery to enterprise wide publication
© Talend 2014 31
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Demo summary: what we’ve shown
Model
Explore & Cleanse
Enable Stewardship
Consolidate & Enrich
Operatio-nalize
• Any model, from fuzzy to
highly governed and
regulated
• Easily link multiple
business units
together making
process operational
• Entity resolution to extract
content from unstructured
data
• Big Data Cleansing
• Big Data Governance
• BPM and workflows
• Data and Big Data
integration capabilities
© Talend 2014 32
Overview of our customers by MDM domains
Product & assets Organization & Ref.
Data Mgmt.
Multi domain
Customers Employees, Supplier
© Talend 2014 33
Summary
Ready for the 5 use cases of MDM for Product Data • MDM for Material
• MDM for Lean Managed Services,
• MDM for Regulated Products,
• Product Information Management
• MDM for “Anything”
Single MDM hub, rather than MDM silos • Holistic: One hub, multiple-domain
• Integrated: large set of applications are supported
• Connected: Master data services enable real-time MDM
Fastest time to business benefits • Rapid: Intuitive and powerful modeling
• Progressive: Start small, expand fast
• Unified: One studio, one repository
Lowest cost of ownership • All in one: Single tool set across all MDM dimensions
• Affordable: Predictable pricing
Ready for Big Data
Contact us:
Learn more:
www.talend.com.p
roduct/mdm
© Talend 2014 34
THANK YOU
