Mobile MondayOslo, Norway

December 14th, 2009

Martin LechnerCTO, Mobilizy GmbH

The Future of Mobileis Augmented

Augmented RealityAR HypeWikitude PlatformWikitude 4

Overview

Augmented Reality vs.Virtual Reality

Marker-based vs.Marker-less Augmented Reality

Research since early 60s 2008: first AR application

used by end consumers: Wikitude

Augmented RealityOverview

AR & Wikitude World Browser Augmented reality camera-

view Points of interests, historical

and future building models, street navigation etc. displayed on screen

Uses GPS, compass and orientation sensors

First AR app available to consumers

Company behind Wikitude: MOBILIZY

Wikitude World BrowserA video is worth a thousand

words …

Markerless Augmented RealityHow it works

1. Smartphone detects current position (GPS) and orientation (compass, accelerometer)

2. Server request3. Phone calculates

position of POIs on the screen

Necessary components: - GPS- Compass- Accelerometer

What others are saying… Internet agency Razorfish released their Outlook Report

2009 featuring Wikitude as on of the “Top 10 mobile applications to watch in 2009” March 2009

“Top Innovator Award” Mobile World Congress February 2009

Top 50 Google Android Developer Challenge August 2008

Others: Special Price SFR Challenge, National Multimedia Price Austria, Qype Challenge 2nd place, …

“Augmented Reality Comes to Mobile Phones”

“Wikitude offers GPS-based commentary that'll turn your phone into your tour guidewherever you are in the world”

“Technically, it’s an impressive

piece of kit”“Wikitude,

the best friend to call”

“Mobilizy worked with IBM to develop an application for the T-Mobile G1”

1. Printing– since 1500 2. Recorded music – since 1890 3. Cinemas - since 1900 4. Radio – since 1920 5. TV - since 1950 6. Internet - since 1990 7. Mobile – since 2000

(AR) Hype – Why?

Mobile devices are the 7th mass media:

(AR) Hype – Why?

From noon to 6 p.m. mobile devicesare the nr. 1 used mass media.

Actual situation 100.000 mobile applications 2 billion downloads Various App Stores (Apple, Android, Ovi, …)

Mobile hype Devices and platforms

enable developers to create Augmented Reality

Web Reality

Augmented Reality

AR hypeOne step leads to another …

Wikitude Facts

~300.000 downloads (Android, iPhone, Symbian)

Available on Android (v 1.5 or higher) iPhone 3GS Symbian (N97, N97 mini, more devices in

pipeline)

1.5 million POI requests per week

WIKITUDE Platform

WIKITUDE WORLD BROWSER WIKITUDE.me: Anyone can add content WIKITUDE API: 3rd party AR development WIKITUDE DRIVE: AR Navigation system WIKITUDE Whitelabel (Lonely Planet, RedBull,

ING etc.)

WIKITUDE 4 (Preview)

Content Eco System Real Time Interfaces (Twitter, YouTube etc.) Data Uploads Grid search (finds relevant information around you)

WIKITUDE 4 adds a Content Eco System to WIKITUDE platform

Real Time APIs

User Generated Data

Geocoded data files

WIKITUDE Content Source

How to contribute content … Download or generate (Google Earth) KML files Upload them via WIKITUDE.me Search, view and bookmark on WIKITUDE Open KMLs on the internet like webpages in a web browser

Major role: ARML

Generate Upload ViewGoogleEarth, Internet WIKITUDE.me WIKITUDE (Google Earth)

Internet and HTML vs. AR and ARML HTML was an approach to standardise the

visualization of content from the Internet AR is playing the part of the Internet (visualise

content) Huge datasources contain KML files (Google

Earth) Not sufficient for AR new standard based on KML: ARML

Vision: Every AR browser supports ARML (like Webbrowsers

support HTML). Resuse existing datasources, changes are hardly

necessary, Existing tools like Google Earth support ARML because

they support KML

AR: Where is it going?

Augmented Reality games Augmented Reality communication Glasses instead of phones

AR = essential part in everyday life Any information can be fetched

where and when it is needed (location based and situational aware)

Thank you!

Company URL: http://www.mobilizy.com/ Product/Brand URL: http://www.wikitude.org/