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Mathew Patterson's slides from the Future of Web Design in NYC November 2007. The talk covered the past and current state of HTML email, and where it is likely to go in the future. Read the full outline at freshview.com/thoughts/2007/11/future_of_web_design_report.html
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the futureof email
design
“HTML mail still sucks”
“I hate HTML email”molly.com
“I have a strong dislike of HTML emails”
Andy Budd
“ I absolutely hate HTML email”
Roger Johansson
“Let thehate flow
through you”
the futureof email
designit doesn’t
matter!
HTML email is not going away
“probably the single
highest ROI action you
can take”
the futureof email
design1998 == 2007?
the futureof email
design
email building blocks
Clients imagine this...
...we need to design for this
the futureof email
design email is low bandwidth and low attention
inboxes are very noisy places with lots of things going on
everywhere that will distract your eye every
few moments
It’s a design challenge
the futureof email
design
Permission relevanceattention
+=
Scannable text isthe cornerstone
Core elementsPermissionUnsubscribeContact details
the futureof email
designemail is
dead?
Better, stronger, faster
the futureof email
designthank you
