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1 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved. The future of storage Software Defined Solutions Redefine it’s time ! Eric Pillon, French Sales Manager, Software Defined Solutions Dayne Turbitt, VP EMEA, Software Defined Solutions Executive Briefing, 13th April 2015

The Future of Storage : EMC Software Defined Solution

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Page 1: The Future of Storage : EMC Software Defined Solution

1 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

The future of storage Software Defined

Solutions Redefine it’s time !

Eric Pillon, French Sales Manager, Software Defined Solutions

Dayne Turbitt, VP EMEA, Software Defined Solutions

Executive Briefing, 13th April 2015

Page 2: The Future of Storage : EMC Software Defined Solution

2 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

FUTURE TODAY

2 © Copyright 2013 EMC Corporation. All rights reserved.

The Future of Storage

VMAX VNX Isilon Third-Party Commodity

Page 3: The Future of Storage : EMC Software Defined Solution

3 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Today’s Storage Reality • Multiple platforms from many vendors

• Creating multiple storage silos

• Requiring multiple specialized storage admins

• Executing repetitive, serial, manual tasks

• Delivering static, slow-to-respond storage infrastructures

• Driving end-user investment in shadow IT

Page 4: The Future of Storage : EMC Software Defined Solution

4 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

It’s Only Going To Get Worse… • More end-user options for public cloud

• New storage platforms and converged infrastructures

• End-user demand for more cloud capabilities

• MASSIVE data growth driving need for HyperScale

Page 5: The Future of Storage : EMC Software Defined Solution

5 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

3 Core Customer

Requests

Page 6: The Future of Storage : EMC Software Defined Solution

6 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Help Me Reduce Costs

Give Me Freedom of

Choice

I Want a Path to

the Cloud

Page 7: The Future of Storage : EMC Software Defined Solution

7 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Policy-Based Automation

Self-Service Capabilities

Single Management

Platform

Software-Defined

Commodity

Object

HDFS

Geo

Page 8: The Future of Storage : EMC Software Defined Solution

8 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Analyzes capacity, performance, and relationships for better, faster decision making

Automates root cause and impact analysis to ensure application availability and performance

Optimized Storage Resources

Automated Insight

Root Cause & Impact Analysis

Transparent Pricing & Service Levels

Integrates with cloud stacks to deliver

automated, policy-driven storage-as-a-

service

Storage Automation

Storage-as-a-Service

Page 9: The Future of Storage : EMC Software Defined Solution

9 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Today’s Storage Operations Challenges

Opaque costs

Wasted storage

Wasted effort and incidents

SLA failures

Uncertain recoverability

Uncontrolled growth

Performance problems

Application complexity

Page 10: The Future of Storage : EMC Software Defined Solution

10 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

VISUALIZE. ANALYZE. OPTIMIZE.

CAPACITY UTILIZATION

PERFORMANCE ANALYSIS

INFRASTRUCTURE MONITORING

EMC ViPR SRM

Page 11: The Future of Storage : EMC Software Defined Solution

11 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Transform Your Storage Department

Application chargeback

Utilization optimization

Storage configuration management

SLA achievement

reporting

Data-protection compliance

Storage and application

capacity trends

Performance trending and

reporting

Application to infrastructure

mapping

Page 12: The Future of Storage : EMC Software Defined Solution

12 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

SIMPLE DataCenter Performance Visibility

Topology

HOST

Array

Switch

Page 13: The Future of Storage : EMC Software Defined Solution

13 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

• Automate capacity reporting

• Analyze capacity usage and trends

• Plan and justify new purchases

SIMPLE DataCenter Capacity Visibility

Page 14: The Future of Storage : EMC Software Defined Solution

14 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

SIMPLE DataCenter Capacity Visibility

Page 15: The Future of Storage : EMC Software Defined Solution

15 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

SIMPLE DataCenter SLA Visibility

Page 16: The Future of Storage : EMC Software Defined Solution

16 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

SIMPLE DataCenter Growth Visibility

Page 17: The Future of Storage : EMC Software Defined Solution

17 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

SIMPLE DataCenter Costs Visibility

Page 18: The Future of Storage : EMC Software Defined Solution

18 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Analyzes capacity, performance, and relationships for better, faster decision making

Automates root cause and impact analysis to ensure application availability and performance

Optimized Storage Resources

Automated Insight

Root Cause & Impact Analysis

Transparent Pricing & Service Levels

Integrates with cloud stacks to deliver

automated, policy-driven storage-as-a-

service

Storage Automation

Storage-as-a-Service

Page 19: The Future of Storage : EMC Software Defined Solution

19 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

INTELLIGENT Visibility Across Your DataCenter Virtu

al The

Software-Defined Data Center

EMC Service

Assurance Suite

Physic

al

Page 20: The Future of Storage : EMC Software Defined Solution

20 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Storage

Switches

ESX Server

Applications

Notify

3. Threshold Exceeded for

SLA

2. Application Performance Impact

VMs

SIMPLE DataCenter Service Impact Visibility

Page 21: The Future of Storage : EMC Software Defined Solution

22 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Configurable Views Across the Data Center

Unified Presentation Layer

Storage Team • Utilization • Planning • Troubleshooting

CIO • Executive

Dashboard • SLAS - Costs

Operations Team • Topology • Impact Analysis • Root cause Analysis

Physic

al

Virtu

al

Page 22: The Future of Storage : EMC Software Defined Solution

23 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Analyzes capacity, performance, and relationships for better, faster decision making

Automates root cause and impact analysis to ensure application availability and performance

Optimized Storage Resources

Automated Insight

Root Cause & Impact Analysis

Transparent Pricing & Service Levels

Integrates with cloud stacks to deliver

automated, policy-driven storage-as-a-

service

Storage Automation

Storage-as-a-Service

Page 23: The Future of Storage : EMC Software Defined Solution

24 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Digital Universe:

40ZB by 2020

Massive Growth drives Massive Complexity

New Access Methods

High Demands for Availability & Agility

Exponential Data Growth

RETHINK

How Storage Is Delivered And Managed

Storage Is At The Center Of An IT Transformation

Page 24: The Future of Storage : EMC Software Defined Solution

25 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Server Virtualization Was The First Step

Automate 3 Standardize 1 Virtualize 2

Page 25: The Future of Storage : EMC Software Defined Solution

26 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Capacity

Performance

Email

VM Infrastructure

Transaction Processing

Home Directories

App Dev

2nd Platform Workload Requirements

Content Mgmt.

HPC

Tech Apps

Motion Video

IT

Low Service Level

High Service Level

Web Content

Online Archive

Storage As-A-Service

Desktop Virtualization

Page 26: The Future of Storage : EMC Software Defined Solution

27 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Documents (XLS, PPT, DOC)

Relational Databases

Rich Media (PDF, JPG, Video, Streaming)

Sensor Data (GPS, measurements)

Unstructured Content (Web Server logs, etc.)

No Single points of Failure

Broad Industry Standard Support

Lower OpEx with no Vendor Lock-in

Scale Effortlessly - Store Efficiently - Access Globally

3rd Platform Data Management Requirements

Page 27: The Future of Storage : EMC Software Defined Solution

28 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Commodity Hardware

New & Basic Workloads

VM VM VM VM

ECS Appliances Protect Current Investments

VM VM VM

Performance & Mission-Critical Workloads

Introducing EMC ViPR

ViPR Services

Provisioning Self-Service Reporting Automation VIPR Controller

VM

EMC Non-EMC Array

Support via OpenStack

Page 28: The Future of Storage : EMC Software Defined Solution

29 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

VIRTUAL STORAGE POOLS

EXCHANGE DATABASE VDI ARCHIVE HADOOP HOME

DIRECTORY

VIRTUAL STORAGE POOLS

EXCHANGE DATABASE VDI ARCHIVE HADOOP HOME

DIRECTORY

Deliver Storage Via Catalog of Services

Service Catalog

Block Storage For VMware VDI

Block Storage For MS Exchange

Block Storage For Oracle Databases

File Storage For Windows Home Dirs

File Storage For SourceOne Archive

File Storage For Hadoop MapReduce

ViPR Provides Self-Service Access

Page 29: The Future of Storage : EMC Software Defined Solution

30 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Storage Arrays

Integrate with Cloud Stacks

Commodity Hardware / DAS

New & Basic Workloads Performance & Mission Critical Workloads

VNX Isilon

3rd Party VMAX XtremIO

ViPR Data Services

VIPR Controller

Page 30: The Future of Storage : EMC Software Defined Solution

31 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Solution Built For Cloud Scale

Built For Service Providers

Enterprise Ready

Globally Distributed Architecture

Self-Provisioning & Managing

Page 31: The Future of Storage : EMC Software Defined Solution

32 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Architecting For The Cloud

Content depots

Utility Storage tier

Cloud Enablement

Cost reduction Scale, efficiency

Transformation

Analytics Cloud & Mobile

applications

“as-a-service”

Global file solutions

Data center transformation

Page 32: The Future of Storage : EMC Software Defined Solution

33 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Flexible Form Factors

Page 33: The Future of Storage : EMC Software Defined Solution

34 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

WEB-SCALE

Exabyte+

Self-Service

Elastic

COMPLETE ANY DATA CENTER

Enterprise

Service Provider

THE WORLDS FIRST COMMERCIALLY AVAILABLE

COMPLETE WEB-SCALE STORAGE INFRASTRUCTURE FOR YOUR DATA CENTER

Page 34: The Future of Storage : EMC Software Defined Solution

35 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

• Lower cost than public cloud

• Unmatched combination of storage efficiency and data access

• Anywhere read/write access with strong consistency simplifies application development

• No single points of failure increases availability and performance

• Universal accessibility eliminates storage silos and inefficient ETL processes

• Comprehensive types satisfy the broadest range of application needs

Complete Cloud Storage Platform

Page 35: The Future of Storage : EMC Software Defined Solution

36 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

ViPR Commodity

• Runs on 3rd party hardware

• OS and Hardware Certification model supports serviceability and scale – HP SL4540 and SuperMicro

certified

– Additional certifications over time

Page 36: The Future of Storage : EMC Software Defined Solution

37 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

ViPR Block (Enabled by SCALEIO)

• ViPR Block delivered by Scale IO

• Managed by ViPR controller similar to other ViPR Services

• Can create virtual pools of storage with varying performance tiers

• Scales to 1000’s of nodes & millions of IOPS

Software-Defined Storage – ViPR Block

Page 37: The Future of Storage : EMC Software Defined Solution

38 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Build A Modern HyperScale

Storage Infrastructure Using Commodity

Platforms.

Page 38: The Future of Storage : EMC Software Defined Solution

39 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

HyperScale Converged Infrastructure Categories emerge: Server SAN

Less OpEx TCO Savings Data Migrations More space

Software Single-Layer Hyperconverged

Architecture

Page 39: The Future of Storage : EMC Software Defined Solution

40 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

• Hyperscale Converged Server SAN Solution for Commodity Platforms – Software that creates a server-based

SAN from local storage to deliver performance and capacity on demand

– Run storage and applications in the same stack

– Leverages any server, HDDs, SSDs, & PCIe flash cards

– Runs on physical & virtual servers

HyperScale Converged Infrastructure

Page 40: The Future of Storage : EMC Software Defined Solution

41 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Simplify Your data center Architecture

Converge storage resources into a single-layer architecture

Aggregate capacity and I/O performance

Make storage as ubiquitous as CPU & RAM

Consolidate storage and application

Enterprise-grade resilience and data protection

Simple deployment and reduced complexity

Ease of scalability

Hardware-agnostic solution prevents vendor lock-in

Multi-tier storage strategy

Linear increase in performance as nodes were added

Servers

Network

Storage

Page 41: The Future of Storage : EMC Software Defined Solution

42 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

ScaleIO Transforms DAS to ServerSAN

Performance—massive I/O parallelism

Elastic—add/remove servers & capacity “on-the-fly”

Convergence of storage and compute

Scale-out to thousands of servers

Page 42: The Future of Storage : EMC Software Defined Solution

43 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

ScaleIO Use Cases

INFRASTRUCTURE AS A SERVICE HIGH PERFORMANCE APPLICATIONS

Service Providers Enterprises Private Cloud

$3B WW TAM in 2015

Mid size enterprise Academic & Government

$1.4B WW TAM in 2015

Predictable performance

Scale from small to very large

Commodity hardware economics

High Performance up to millions of IOPS

Flexibility with mixed hardware

Dynamically grow to 1000s of apps

Formerly Hyper-scale Server SAN

• Top 50 EMC Global Accounts that build internal SP-like infrastructures

• Where SAN footprint up for renewal • EMC hosting accounts • Test / Dev – high performance, transient workloads • VMware, OpenStack, HyperV, KVM

• Simulations • Data Analytics • Future database (Cassandra / MongoDB) • Home grown HPC apps • OLTP

IT Agility High IOPS 80% 20%

Page 43: The Future of Storage : EMC Software Defined Solution

44 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Your Bottom Line

How ScaleIO Lowers Your TCO

1. Commodity hardware

2. No dedicated storage components (FC network, HBAs, etc.)

3. Reduced power, cooling, and space

4. No “forklift” upgrades for EOL HW

5. Reduced administrative overhead

6. “Pay as you grow”—linear investments with predictable costs

Page 44: The Future of Storage : EMC Software Defined Solution

45 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Si vous avez des questions sur cette présentation, n’hésitez pas à prendre

directement contact avec : Eric Pillon [email protected]

Dayne Turbitt [email protected]

Ou cliquez ici : france.emc.com/vipr

Page 45: The Future of Storage : EMC Software Defined Solution