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Short presentation highlighting the key technologies and areas in the Future of the Internet, most of them related to the idea of putting people in the spotlight.
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TELEFÓNICA I+DMay 2008
The Future of the InternetSystems, Technology, Data, Services ... People
© 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal
Xavier AmatriainResearcher @ L2000
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
Towards an Internet of the “people”
Web 1.0 -> focus on systems and technology
Web 2.0 -> focus on data and services
Web 3.0 -> focus on people
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
Tell me who you are...
Tell me what you like and I will tell you who you are
Tell me who you know and I will tell you what you like
Tell me what you have and I will tell you what you need
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
Information overload
“Internet users read 10 MB a day, listen to
400 MB a day, and watch 1 MB of
information every second”The Economist, November 2006
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
02 Key Technologies
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
1. Context, content and user awareness Online services that are aware of context,
content, and users
— Recommender Systems
– The Age of Search is dead... long live the Age of Recommendation
– Hybrid search/recommendation taking user profile and context into account
— Mobile web and localized services
— Personalized and contextualized advertising
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
2. Active User vs. Passive Client
The “value of users”
— More and better “FREE” services (Chris Anderson, “The economy of Zero”)
— User mining: exploiting usage and user data
– Selling of services to third parties
– Users become concious of privacy risks and the value of their “actions”
– The “Telco Opportunity”
— Co-creation
– Users as prosumers
– Open paradigm
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
3. Virtual Society (I)
Most social activities are progressively moved to the web
— Social Networks
– Specialized, contextualized and mobile
— More and better support to key social activities
– eEducation, eHealth, eGovernment, ...
— Commercial activity more and more based on online transactions
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
3. Virtual Society (and II)
3D Web
— Meeting point between social networks, virtual and immersive enviroments
Need for reliable and robust network infrastructures
— The more key social activities move to the web the more we need to make sure we can avoid a blackout effect.
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
4. e-Entertainment
Further use of Internet as a replacement/complement to traditional media
— Towards a convergent meeting point between traditional and web-based entertainment services
– Traditional devices increase interactive capabilities.
– More streaming services, VOD, online gaming...
– Hybrid devices with integrated offer of traditional/web media and gaming.
TELEFÓNICA I+D
© 2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
5. Everything is distributed
More P2P-based services
Cloud computing
More offer/demand of “web services” to develop and deploy services (Amazon, Google...)
The browser as “the Operating System”
— Increase usage of online document creation/maintenance and network storage for final users.