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The Growing Mobile Space and Why the iPhone 6 Can Make Dreams Come TrueIt isn’t a secret that the Mobile ad space is growing drastically. Mobile ad spending is estimated to grow 84.7% in 2014, reaching $32 billion in spend by the end of the year1. That’s just about a quarter of all digital advertising spend, and considering the iPhone 6 has been breaking sales records in the limited time it’s been around — is it time to plunge headfirst into iOS advertising?

Short answer? Yes. See? You can stop reading now.

Long answer? According to Kantar Worldpanel ComTech, Android holds 63.6% of US market share compared to Apple’s paltry 30.1%2. This might initially make you think that the Android advertising space is growing drastically, and you wouldn’t be wrong. Android does provide more “bang for your buck” with wide reach and awareness.

But this goes back to a recommendation that is preached commonly here — when it comes to advertising, the long term relationship is far more valuable. Apple might have fewer devices out there, but their connection to back-end purchases has shown to be stronger3. iOS users synch up their profile with their phone with their credit card, fostering a buying mentality and one that helps drive more valuable customers.

In the digital ad space, our modus operandi is to locate and drive these valuable customers to advertisers. They encourage user engagement, increase back-end metrics, and in the end, provide the client with ROAS that helps the campaign continue profitably for all parties involved. Despite the more limited iOS inventory out there, the purchasing power the audience packs a punch worth investing in. By hitting a client’s KPIs, the advertising dollars stay on the table and end in a more fulfilling, more profitable, and ultimately more valuable relationship.

This isn’t to say that Android traffic isn’t worth its weight anymore; they do hold the larger market share, inventory is more available, and a huge number of apps are available in the Play store just as they are in the Apple store. But too often do companies focus on Android with the perceived notion that Apple is dying as market saturation looms. The iPhone 6 broke records with 10 million units sold in the first weekend it was available, a far cry from a death rattle4. With the right push and focus, iOS could be the saving grace in the mobile ad space for publishers and advertisers alike.

Sources: 1. eMarketer, 2. Kantar, 3. Forbes, 4. MacWorld

Ben Yu is a Senior Campaign Manager at Dedicated Media, Winner of the 1876 Hamburger Eating Contest, and creator of the Internet.