The growing trend of

upbeat Video

Conferencing solutions

Today’s businesses operate in an increasingly video-enabled age.

As computers and mobile devices become more user friendly; high-speed, wireless and cellular networks become more upbeat and software becomes easier to use; integrating video into day-to-day business is now a thumb rule.

And readily available yet prudently customized conferencing tools are no exception to this trend.

New wave video conferencing solutions have started dominating businesses like never before, as they promise to accurately improvise enterprise communications, stimulate business and impact bottom line

There is an effective tool that

consists of two-way video and

audio transmission. Its

equipment is designed for

conference rooms and meant

for groups at two locations as

opposed to individual usage

from their desktop. If meeting

is to be conducted across

multiple locations, video

conferencing service is most

frequently used.

The paradigm of economics implies that market demand and supply are closely related. So if businesses demand such trendy conferencing solutions to streamline their communications, market follows suit with a steady supply of vendors that provide free video conferencing services.

More and more competitive vendors are flooding this market, by emphasizing on acute service and software capability. Many of them propagate to be ‘infrastructure-less’ service partners that provide cost effective services to enterprises. For long, this industry has been obstructed by hardware-based deployment and pricing models. But now many vendors are coming forward to addresses enterprise demand for hosted video conferencing solutions with either a simplified pricing model or free video conferencing services.

There is a need in the market today for

globally driven solutions that are

scalable, affordable and easy to use.

The answer lies in software-based

solutions and cloud services that

power video anytime anywhere, be it

from conference rooms, executive

offices, remote offices, or mobile

devices. The emergence of flexible

software-driven solutions is changing

the game. Several new generation

video conferencing solutions are

emerging to lead the shift.

B2B connectivity is the biggest problem for videoconferencing users.

Vendors, who are able to address this challenge and offer free cloud based

connectivity service for enterprises, have an upper hand. They make the

process of joining a call extremely simple for even the most novice users.

Users can click to connect from the email invite and join a video conference

via the web interface with a meeting number and PIN.

Simplification is the buzzword. Feature explosion or overloading a product with

features leads to complexity. Customers prefer simpler, intuitive yet rich user

interfaces that deliver real business functionality. Giving users customized user

experiences and functionality is imperative. Free video conferencing

providers gain significant traction in this aspect. To reach there, they have to

evolve their business models to continually innovate, offer better products, ace

serviceability and connectivity solutions.