The Impact of Digital Media on Society

The Impact of Digital Media on SocietyTom JenkinsChairman,

Canadian Digital Media Network

Executive Chairman & Chief Strategy Officer, OpenText

Copyright 1999 – 2010, OpenText, CDMN

Digital Media: Digitizing Analog World

Just a kids game?

Or is there something more going on?


Digital Media Driving Innovation

Canada is first to use a secure social network at a G8/G20

Copyright 1999 – 2010, OpenText, CDMNCopyright © Open Text Corporation. All rights reserved.

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Why Digital Media Matters Background The Challenge for Society Impact on Society Early Success Digital Media in the Future Summary


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Copyright 1999 – 2010, OpenText, CDMN 6

Big Issue for Canada: Relative Productivity Gap

60

65

70

75

80

85

90

95

100

105

1991 1993 1995 1997 1999 2001 2003 2005 2007

Labour Productivity in Business Sector

Labour Productivity in Manufacturing

= 100

Sources: Industry Canada calculations based on data from Statistics Canada, CANSIM V1409153 and U.S. Bureau of Labor Statistics, BLS: PRS84006093.

Effective investment in ICT is often cited as a contributor to productivity


It would not be wise to miss the Information Revolution – any part of it!

China Missed the Industrial Revolution


Digital underpins all other sectors in society

Digital is critical to the pace of innovation

Canadian Digital Strategy


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OpenText: The Original “Google”

Jerry Yang CEO of Yahoo and Tom Jenkins CEO of Open Text launch in 1995.

OpenText provided the web search for MSN, MCI, Yahoo, IBM, etc.

OpenText Index was one of the most used web pages in early 90s.

OpenText moved into corporate search.

Today it is a billion dollar Canadian company.

Copyright 1999 – 2010, OpenText, CDMNCopyright © Open Text Corporation 2008 - 2010. All rights reserved.

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With Significant Global Reach

1 in 3 global Internet users view content enabled by OpenText technology.


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A challenge for all of us

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Digital is affecting culture across the world

He became a newspaper editor after Gutenberg invented the press…

A Broadcaster in the middle ages ? What will today’s broadcasters and

newspapers become with the arrival of the Internet?

It’s a fundamental question for our society and our economy

Movie theatres

© 2007 Communications Management Inc.

Conventional TV

Cable

Advertisers

ContentProducers

Cons-umers

Television value chain, 1975

VOD

PPV

Internet streaming todevices/storage

Movie theatres

Specialty TV(cable channels)

© 2007 Communications Management Inc.

Peer-to-peerfile-sharing

Internet streaming todevices/real time

Conventional TV

Cable

Early Internetapplications

Advertisersand

satel-lite

Pay TV

Home Video

Set-

top b

oxes

,

PV

Rs,

EPG

s, e

tc.

ContentProducers

Cons-umers

Consumer-generated

Industry- produced

The video value chain, 2007-2012


Why do we regulate?

To manage Human or Societal behavior We need to ensure a place on the Canadian

shelf for Canadian stories. That is key to our sense of being Canadian

There must create a frameworkwithin which content creators and distributorscan build viable, vibrant companies

We have international obligations

BBC’s – iPlayer – A Global Audience

Deliver to an audience of 3 billion cell phone users

Innovation/Productivity Impact: Manuals

Printed manual Online manual using video

The Private Web

The Deep Web

CDMN Research into Content

The Public Web Less than 1% of what’s online is available to the public through sites like Google

Most of the data that has been digitized is not available. Canada has only digitized 1% of the content created by Canadians.

Secure. Behind the Firewall.


Digital Natives Are Now A Major Driver

Radio

TV

SmartPhone


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Canada 3.0 in May in Stratford, Ontario

Canada 3.0 Participation – 2,500 attendees

CDMN Research Demonstration Project


Digital Media at G20 – Canada on stage

www.vg20.org www.vg20net.org www.g20net.org

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G20 Participants in Digital Media

• G20 – Government participants from 40 countries

• B20 – Business organizations and corporations

• Y20 – Youth organizations and participants

• P20 – World Press accredited to the G20

• G20 NET – Librarians, Guides, Content Matter Experts, Editors

• More than 20,000 participants


Secure, Hosted, Mobile “G20 Facebook”


“Facebook/YouTube/Wiki/Google”


Mobile Platforms

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New Online Immersive Technologies

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Canadian Museum of Science and Technology modernizing how it engages its clients

Bridging traditional geographical gaps through 2.0 technologies

Engaging digitally native generations in the process

Modernizing Museums


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The Web is Evolving

From newspaper style publishing to multi-media broadcasting to interactive social networks communicating in rich media

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The Rise of Social Networking

Digital Content is on a Geometric Progression

The single biggest issue facing organizations are the content scaling issues

Sto

rag

e

ExaBytes

PetaBytes

Time20152010

Content will double every month!

2,048 increase in one year!

Moving Away From Keyboard Entry

…and away from our desks

To Mobile Access


Learn more about Digital Media!

Available on iPad Available in the Cloud


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Thank You


Visit Tom Jenkins’ Blog: Content Shift