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Speaker: Ajit Jaokar
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0 Copyright : Futuretext Ltd. London
The impact of Mobile Web 2.0 on the Telecoms industry
Web 2.0 Expo - Berlin
Nov 2007
1 Copyright : Futuretext Ltd. London
Ajit Jaokar - many hats
Ajit Jaokar
UK based - Hands on Publisher (futuretext) - Author (Mobile Web 2.0) - Chair: Oxford University's Next Gen Mobile Applications panel - PhD student UCL/UK
Recent and forthcoming talks includeStanford University - MIT SloanWeb 2.0 expo - Ajaxworld The Scoble show - CNN money BBC - Oxford University, Heise, Inc The O Reilly radar, European parliament
Global top 20 wireless bloggerAccording to fierce wireless www.opengardensblog.futuretext.com
2 Copyright : Futuretext Ltd. London
Ajit Jaokar - alliances ..
3 Copyright : Futuretext Ltd. London
Roadmap ..
• Social networks and mobile
• Impact of social networks on business models
• The changing nature of the Telecoms industry
• Mobile Web 2.0 and the deep blue sea problem (uniqueness of mobile)
• Interactive
• Accent
• Verbose.
4 Copyright : Futuretext Ltd. London
Goals??
5 Copyright : Futuretext Ltd. London
Roadmap ..
• Social networks and mobile
• Impact of social networks on business models
• The changing nature of the Telecoms industry
• Mobile Web 2.0 and the deep blue sea problem (uniqueness of mobile)
6 Copyright : Futuretext Ltd. London
7 Copyright : Futuretext Ltd. London
Tectonic plates ..
Media, Telecoms and Internet
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Don’t forget the web in Mobile Web 2.0 because Web companies are driving the future of Mobile ..
Mobile Web 2.0
9 Copyright : Futuretext Ltd. London
Anyone for Apple Pie?
The era of the Networks - 2000 to 2007
The era of the devices and customers has dawned ..
“If sharing revenue brings a bigger (APPLE?) pie to the table, then we’ll be happy to share that pie . . . The revenue-sharing model will play an increasingly important role in the future of converged communications.” Peter Erskine, the O2 chief executive !
It is the customer who decides who wins ..
10 Copyright : Futuretext Ltd. London
Google ..
We want to create a whole new mobile experience for users
Eric Schmidt, Google
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Customer is winner (king) ..
Customer is King
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Meta data ..
If Customer is King - then Meta data is King Kong
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Umbrella social networks ..People will no longer making a distinction between web and mobile. The social network is increasingly becoming the point of interaction and often the first and increasingly the only point of contact for people. This affects all applications development (all applications will be modelled on facebook apps and span the mobile web and the fixed web)
14 Copyright : Futuretext Ltd. London
50 million MySpace unique visitors - Comparable to -number of American households that tune to Superbowl
100 million YouTube videos every day - Comparable to Top 15 primetime shows in England (100 million viewers) or Top 4 American shows
15 Copyright : Futuretext Ltd. London
Perspectives ..
● Power is moving away from the old elite(Rupert Murdoch, CEO NewsCorp.)
● Our industry is facing a profound challenge from home-made content (Tom Glocer, CEO Reuters)
Source: Arthur D. Little
16 Copyright : Futuretext Ltd. London
The world will go on .. Whether we like it or not! People will find new ways to communicate ..
Because they always have!So, is it not time to join the party?
17 Copyright : Futuretext Ltd. London
I am not talking to you if you are not in my network!
18 Copyright : Futuretext Ltd. London
Mobile Youth? - The youth are talking - and not necessarily mobile ..
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The youth are reading a book ..
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Unfortunately, that book is called 'facebook'
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And its all about new connections and relationships ..
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And it only gets better or worse depending on your viewpoint .. Limited attention spans ..
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Questions?
24 Copyright : Futuretext Ltd. London
Roadmap ..
• Social networks
• Impact of social networks on business models
• The changing nature of the Telecoms industry
• Mobile Web 2.0 and the deep blue sea problem (uniqueness of mobile)
25 Copyright : Futuretext Ltd. London
Part of a much older problem .. Everyone wants to get in bed with the customer
26 Copyright : Futuretext Ltd. London
Value chain ..
Advertiser Content creator
Content distributor
ConsumerWeb aggregator
Web aggregators is a different type of distributor. Everyone is trying to bypass the traditional distributors. Distributors are having to evolve. Dis-intermediate …
Distributors - Cable companies ; Web aggregators - YouTube
Advertiser to consumer - bud.tv, MVNO, IPTV
Content creators - like to go to Web aggregators
New distributors are coming in - freeviewset topbox $70 and 10million units in 2006
27 Copyright : Futuretext Ltd. London
Advertiser Content creator
ConsumerOPERATOR
The Operator is a type of distributor and is facing the same problem which other distributors are facing
Web aggregator
28 Copyright : Futuretext Ltd. London
A fork in the road for former partners?
Content distributor
Content creator
OPERATOR
Customer
DIS-tributor v.s. Dis-Intermediate
29 Copyright : Futuretext Ltd. London
Broadcast yourselves .. But ..
New media is talking about old media ..
30 Copyright : Futuretext Ltd. London
Strategies ..
Overall strategy• Content owners ( Maximise revenue, Protect content)
• Distributors (operators) - ex: Cable TV - Managed distribution/Walled gardens, )
Content owners:Open distributionuser aggregationCommunityLeveraging assets
Content distributorsLong tail content - cheap (free!)UGC = lower viewership for traditional content = lower license fees at next round of negotiations=lower money to make contentCommunity .. And customer intimacy!
31 Copyright : Futuretext Ltd. London
Questions?
32 Copyright : Futuretext Ltd. London
Roadmap ..
• Social networks
• Impact of social networks on business models
• The changing nature of the Telecoms industry
• Mobile Web 2.0 and the deep blue sea problem (uniqueness of mobile)
33 Copyright : Futuretext Ltd. London
Why bother with Mobile Web 2.0?
Where is the growth going to come from in our industry?
http://www.finfacts.com/irelandbusinessnews/uploads/googmsftnov212006.jpg
http://www.pipes.org/Ephemeris/ea73/ea73a25.gif
Web growth is proven. Mobile Web growth is not. Can Mobile Web 2.0 help?
34 Copyright : Futuretext Ltd. London
Factors driving change ..
• The financial community
• The battle for eyeballs
• Consumer attitudes are changing – social acceptance of online dating
• The growing MySpace generation
• Other intermediaries from content to consumer –Slingbox
• VOIP is making voice cheap/free (traditional revenue models)
• User generated content is becoming more prevalent
• New models (Blynk)
• Storage on device
35 Copyright : Futuretext Ltd. London
Changing worlds ..
• 99% reliability
• 18 months lead time
• Silo mentality
• Interoperability – not a priority
• Data apps: low priority
• No unpipe
• Social networks, Connecting people vs. the media industry
• Iterative development, Converged development
• Network itself is becoming lower in value
• Edge of the network is becoming more important
• New services without changes to network (separation of service layer from network layer)
• Complex but longer tail services vs.. Existing simple serviceswith mass demand
36 Copyright : Futuretext Ltd. London
Changing nature of Telecoms Assets
• Going from specific apps (sms) to leveraging assets
• What assets to leverage?
Location (based advertising)
Data mining trends based on customer historical
information
APIs such as Billing
• Abundance in traditional areas (free voice!) vs.. New areas of leverage (scarcity)
• The new areas of leverage now become the core assets
• IMS helps to leverage these areas into APIs
37 Copyright : Futuretext Ltd. London
Roadmap ..
• Social networks
• Impact of social networks on business models
• The changing nature of the Telecoms industry
• Mobile Web 2.0 and the deep blue sea problem (uniqueness of mobile)
38 Copyright : Futuretext Ltd. London
Overview ..
What is Web 2.0
a) Web as a platform: pets.com TV (v.s. Google) A web of mainframes?Connecting the farmer in Africa to the rest of the world.
b) Harnessing collective intelligence : Google page rankThe platform is the Internet, On the Internet, the rules are different. Information sharing is actually better than information hoarding.
With enough people sharing information – you build a database and the database becomes bigger and better with incremental users
39 Copyright : Futuretext Ltd. London
A blue chair is a chair ..
http://www.whittlepainters.com/images/avalon/black%20avalon.jpghttp://www.latoys.com/new/images/16603_avalon-chair-blue.jpg
A concept cannot exist in isolation. Mobile Web 2.0 must be defined in context of Web 2.0
40 Copyright : Futuretext Ltd. London
Embodiment of the sixth principle ..
Web 2.0
Harnessing collective
Intelligence
Data is theIntel inside
End of the S/WRelease cycle
Light wt Programming
models
S/W above aSingle device
Rich user experience
Web As A Platform
41 Copyright : Futuretext Ltd. London
What does it all mean?
When we extend this definition to ‘Mobile Web 2.0’ – there are two implications :
a) The Web does not necessarily extend to mobile devices
b) Even though the Web does not extend to mobile devices, intelligence can still be captured from mobile devices.
42 Copyright : Futuretext Ltd. London
Capturing Mobile intelligence
• Capturing intelligence at the point
of inspiration
• Tagging
• Unique data elements like location
43 Copyright : Futuretext Ltd. London
Not ringtones etc (packaged content)!
Mobile Web 2.0 != Packaged content (ringtones)
44 Copyright : Futuretext Ltd. London
Harnessing collective intelligence: Mobile devices
(b) The web backbone – but not necessarily web protocols end to end
(c) The PC: Selecting and configuring the service
Mobile Web 2.0: Harnessing collective intelligence through restricted devices
(a) – harnessing collective intelligence
45 Copyright : Futuretext Ltd. London
The Deep blue sea problem …
46 Copyright : Futuretext Ltd. London
Walk on water .. What value can be added?
What value can Mobile add to the Web without losing the ethos of the Web?
TIM - Dr Massimo Valla's team - sharing context from mobile devices.
T-mobile - Dr Joerg Heuer in Berlin - Identity
France Telecom - Martin Duvall
Nokia - Ovi
SoonR - Enterprise, OMTP, Opera - for browsers ..
ODP - On device portals ..
47 Copyright : Futuretext Ltd. London
TIM ..
48 Copyright : Futuretext Ltd. London
Mobile InternetWiFi, Wimax,HSDPA, DVB-H,
WCDMA, Bluetooth, IMS
Full web Browsing/ Search
Images: blogging, sharing, geotagging
VOIP, voice, messaging
Video, IPTV and mobile TV
Communities
Entertainment and games
Music
Maps, LBS and Geotagging
Internet (IP)
Context, Payment, security, Identity
Customer centric mobile value chain: www.opengardensblog.futuretext.com
49 Copyright : Futuretext Ltd. London
Recap ..
• Umbrella social networks ..
• Mobile Web 2.0 and the deep blue sea problem (uniqueness of mobile) - Embrace the ethos of the web and yet add something new
50 Copyright : Futuretext Ltd. London
Questions?
51 Copyright : Futuretext Ltd. London
Mobile Web 2.0
www.futuretext.com
www.opengardensblog.futuretext.com
Contact me for IMS and Web 2.0 or for meetings at the conference
Thanks!!All images from Google images or their respective copyright.