The Impact of Social Media with Mobile Devices

Skeeve StevensCEO Director

The Impact of Social Mediawith

Mobile Devices

Wednesday, 25 May 2011

Social Media on Mobiles

INET Colombo, May 2011

WHAT IS THIS SOCIAL MEDIA?Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.(Wikipedia)

Social Media is a ‘two-way’ medium. It is people having conversations online - It cannot happen in a one-way mediums. i.e. TV, Radio, Newspapers, etc




CULTURE OR GEOGRAPHICAL?

It is my personal belief that Social Media, its trends, the issues it faces and the contents of this presentation are relevant EVERYWHERE.

The only difference is WHEN, not ‘if ’ it will happen in your country, local area, age demographic or language.

*Most facts in this presentation are US/Western based




TIMELINE OF SOCIAL MEDIA




SOCIAL MEDIA IN GENERAL• What took so long?

• Social Media lives and breathes with the Internet• Computers were expensive, large, uncommon

• Netbooks are now <$250• Online Social activities (chat) were for geeks and nerds• Was only for the young (universities drove growth of Internet)• The iPad is just over 1 year old, the iPhone - 3 years old• What will come next?

• In 2007 Time reported that Social Media overtook Porn as the #1 most popular activity on the Internet




SOME AMAZING FACTS• In 2010, GenY outnumbered Baby Boomers - 96% of them have joined a SN

• In 2008, 1 out of 8 couples who married met via Social Media - 2011 is (?)1 in 5

• If Facebook were a country it would be the 3rd largest in the world after China (1.33b) and India (1.21b) - now with more than 500 million users - USA is 311m

• The fastest growing segment on Facebook is 55-65 year old females

• 95% of companies used LinkedIn as a tool to find/check-out employees

• Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen

• The second largest search engine in the world is YouTube - yes Google is still #1

• More than 80% of Twitter usage is from outside of Twitter - 40% using apps and 40% using mobile devices




SOME AMAZING FACTS• Wikipedia has over 13 million articles and some studies suggest it is more accurate than Encyclopaedia Britannica

• Facebook ‘users’ translated the site from English to Spanish in <4 weeks and cost Facebook $0

• Hulu grew from 63 million streams in April 2008 to 373 million in April 2009

• 35% of new book sales on Amazon are e-books for the Kindle (if available)

• More than 1.5 million pieces of content are added to Facebook - daily

• 34% of bloggers post articles about products and brands- 54% post daily

• 90% of those who can skip adverts (like TiVo) do

• There are over 200 million blogs

• YouTube has over 100 million videos




TIME TO REACH 50 MILLION USERS

Radio - 38 yearsTV - 13 years

Internet - 4 yearsiPod - 3 years

Facebook - 100million users in 9 months and 200million 8 months lateriPhone Apps - 1billion in 9 months




TRUST90% of users trust peer recommendations

LIKE!




SOCIAL MEDIA SECURITYThe emergence of social media and proliferation of mobile devices have provided new avenues for malware and different forms of cyber attacks, a new report from an Internet security firm has found.

The findings were contained in Symantec’s Internet Security Threat Report, Volume 16, which showed a massive threat volume of more than 286 million new threats last year, accompanied by several new megatrends in the threat landscape.

A large spam attack hit Facebook in the last week ‘ LIKE Spam’ - now referred to as ‘LikeJacking’ - mostly annoyance but could be a serious threat depending on the information they can access.




SOCIAL MEDIA SECURITYLeaking personal information online with mobiles

- Facebook Places, Foursquare, Twitter (add your location)- Facebook “I’m on holidays in Europe” come home to find house robbed.- One burglar was even arrested after stopping, mid-raid, to post an update on his victim’s computer. Because he didn’t bother to log out, police were able to trace him- 40% of Facebook/Twitter users share information about where they are- Social Media stalkers, sex offenders are using social media (but not much)- Illinois bans sexual predators from SM - May 12, Denver arrests two SP’s for using Facebook

http://pleaserobme.com/




SOCIAL MEDIA IN A CRISISJapan• Disseminating news• Capturing news - unprecedented eyewitness videos• Skype, Twitter, Facebook and Mixi used to tell their whereabouts and status• Within 1 hour of the earthquake 1,200 tweets per minute were from Tokyo• By the end of the day, 240,000 tweets had the hashtag #earthquakeinjapan• In 1 day, 4.5 million people changed their status on Facebook to include: Earthquake, Japan or Tsunami• Google setup “Person Finder” web app - over 620,000 records

• Mayor Katsunobu Sakurai of Minami Soma Cityplead for help on YouTube. As of April 10 the video has been watched 330,000 times




AFFECTING POLITICAL CHANGETunisia• Citizens discovered the revolution via Social Media• They informed one another of updates, meetings, rally points, etc• They mobilised using Social Media - co-ordinated• SMS (Text Messages) and Twitter the most used• Al Jazeera recognised the coming revolution by reading blogs, following tweets and other social media avenues

“I am certain its (the revolution’s) success is entirely correlated to the ubiquity of the mobile phone and the Internet,” blogged Aly-Khan Saatchu, an investments banker based in Nairobi.

• Egypt, Lybia, Syria, China (tried to - but authorities were ready!) Others will come




CHANGING LANGUAGE“Wot r u doin 2day. Cum wif me 2 da clb. ROFL @ dat chk last nite! xox5”• Mobiles started it with SMS (point to point) - Email advanced it (point to multi-point) and Twitter refined it (point to any-point)• Life in 140 characters

• Twitter set a standard. Concise tweets had wide spread influence• Response?

• You can’t ignore it• You need to understand it - Business, Parents - even Governments• Is 140 characters enough for non-english languages?!

• Affecting the real world. ‘ROFL’ ‘Like!’ ‘Dislike’ ‘Unlike’ ‘Fail’ ‘FTW’ ‘friending and unfriending’, OMG, BFF, TTFN, etc - Local language equivalents• SM still has no non-verbal queues - body language, looks, tone, etc - expect this to change somehow• Most smart phone handsets in Asia are coming out with local language input




SOCIAL MEDIA ON MOBILES• Social Media did not really exist on early mobile phones

• Early phones did not have the ‘app’ capabilities - or were too weak• Small screens, low-res graphics, pre-color• WAP didn’t cut it - not media rich enough, transactional

• Smart Phones are the #1 reason for the growth• Provided the ability for Apps• Hi-res graphics• Real Internet connection

• Tablets will enable richer content creation while on the move

• Mobile Providers using free traffic to SM as incentives

• Will video ever be popular? TV, Video Calls, Skype, Facetime, etc... weak uptake

From Low-End Basic Phones... ...to Feature Phones... ...to High-End Smartphones




SOCIAL MEDIA ON MOBILES• Mobile networks changing - 4G.... what’s next?

• How fast do we need? What will it give us?• Social Media appliances - YouTube cameras, Flip, etc• Mobile doesn’t have to be live - feature for later download

• Cheaper smart phones will accelerate demand in many Asian countries• If a cheap handset appeared - hundreds of millions would start using Social Media online in a very short period of time• Would the Telco’s actually be ready for that number of people?

• Handset subsidies could help - Telco or Vendor - contracts a problem in Asia

• Android is assisting the take up of smart phones - free to manufacturers and developers.




PSYCHOLOGY OF SOCIAL MEDIA We’re desperate to communicate - always have been, always will be We’re social creatures by nature - age, race, social demographics don’t matter anymore

Classic media is ‘one-way’ - TV will change, radio will change - maybe movies will change? Socially Influenced TV? Many years ago - Let the Blood Run Free

Advertisers are desperate to be relevant - but are terrified of consumers who talk back

I have something to say and I WILL be heard

We are starting to tolerate deception by advertising much less - tell me the truth

Social Activism - Online tsunami can mean an offline response

More about the mind and less about the physical - Social Media is removing classic barriers of beauty, fashion, age and sex - which is why online dating is so popular - get to know before physical judgement

Millennials (born 1999>) are now 11-12 years old - they LIVE and breathe Social Media - 96%

Less about Brands and more about You




FUTURE OF SOCIAL MEDIA Smaller, Cheaper Netbooks, Smarter Phones, Tablet revolution, Combo devices (Phone,

Smart Phone, Game Console in one) will create a richer experience with more creative implementations

What is a smartphone? A watch, jewellery, accessories and even clothing will become smart

Consumers will dominate - the importance of advertising will fade - that my friends, friends friends friends like it will be good enough for me!

If you sell something and aren’t on Social Media - you won’t survive - like email/web now

Social Media will become war of the retailers vs consumers - ‘you suck!’ ‘no I don’t!’

A new role for small business - Reputation Managers. Social Media will separate from advertising and Marketing. Do I hear a CSO (Chief Social Officer) coming?

Social Incentives (Bribery) will explode - ala FourSquare - COME TO ME INSTEAD!

Language change will happen even more rapidly - not just english

Social Media will create a richer, tailored ‘off-line’ experience

Social Media specific devices? Facebook Phone? TwitterPager? Exclusive features?




INFINITE MONKEY THEOREMA million monkeys hitting keys at random on a typewriter for an infinite period will eventually produce the entire works of shakespeare.

The Internet has proven this wrong!

Social Media is proving this dailyWednesday, 25 May 2011



THANK YOU




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The Impact of Social Media with Mobile Devices