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The M Word
Dave Cross
[email protected]
What is
The M Word?
Something that most of the Perl community is suspicious of
Something that much of the Perl community doesn't see the point of
The M Word
is not
Microsoft
What is
The M Word?
Something that is often more confusing than it needs to be
Something that is hard to use successfully
The M Word
is not
MySQL
What is
The M Word?
Something that much of the Perl community would rather not deal with
Something that much of the Perl community doesn't really understand
The M Word
is not
mst
What is
the M word?
The M Word
is
MARKETING
2009 is the year the Perl community started to take marketing seriously
This is good
2009 is the year the Perl community started to understand what marketing is
This is better
What is marketing?
Ask Wikipedia
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
The management process responsible for identifying, anticipating and satisfying customer requirements profitably
mst's
marketing
story
Nordic
Perl
Workshop
Getting the videos online as soon as possible
That'll be good for marketing
Oh, I'm
not doing marketing...
... I'm just raising
awareness
Marketing
is
raisng awareness
Marketing
eq
Raising awareness
So,
what has
been happening?
Many
things
Tim Bunce
Perl Myths
Enlightened
Perl
Organisation
Perl
Ironman
Blogs
YAPC::Europe
Marketing BOF
TPF
Marketing
Committee
Cleaning
pm.org
Web site
redesigns
blogs.perl.org
Breaking out
of the
echo chamber
Perl programmers
know how
wonderful
Perl is
We need to
get that message
to non-Perl
programmers
More Perl
presence at
non-Perl
conferences
Mostly
un-coordinated
activity
All coming
together
simultaneously
Having a
big effect
This is
only the
start
We can
achieve
much more
You
can
help
We can all be
Mouseketeers
We can all be
Mouseketeers
We can all be
Marketeers
We can all
raise
awareness
of Perl
Can you
give a talk
at a non-Perl
conference?
Can you
write an article
for a non-Perl
web site?
Can you
help to
redesign a
Perl web site?
Can your
company donate
web designer
time?
Can you
start a
Perl blog?
Can you
donate money
to pay for
this work?
Can you
come up with
a great
marketing idea
that we've missed?
2009
has been
a great year
for Perl
With your help
2010
can be
even better
Become
a
marketeer
Help to
raise
awareness
Don't be
scared of
the M word