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The days of bludgeoning algorithms, networks, and people are over. Modern marketing success in channels like search, social media, content marketing, email, CRO, et al. requires subtle "nudges" to have success.
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What’s in store for the future of SEO, social media, and content marketing
Rand Fishkin CEO, SEOmoz
http://bit.ly/mightynudge
Conspicuous Consumption: The Plastic Trap
Relativity & Pricing: The Fallacy of Supply & Demand
Check out this study: http://www.staging.omniture.com/en/resources/articles/conversion/ringcentral_boosts_conversions
To help conserve water & energy, please do your best to re-use your towel.
JUST THOUGHT YOU OUGHT TO KNOW,
75% of people who stayed in room 34 re-used their towel.
Towel reuse rate when hotel guests see a standard sign.
Rate when guests see a sign specific to their room.
37.2%
49.3%
http://www.nytimes.com/2008/03/17/business/17drill.html
http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing
Brand Recognition Click-Through Data: Via Microsoft Research
http://www.nytimes.com/2009/11/08/nyregion/08taxi.html
http://online.wsj.com/article/SB10001424052748703478704574612052322122442.html
What’s in store for the future of SEO, social media, and content marketing
Rand Fishkin CEO, SEOmoz
http://bit.ly/mightynudge