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There certainly is no shortage of hype when it comes to the term “Big Data”. One thing we can be sure of is that massive data volumes are driving a new modern data architecture that includes Hadoop in the mix. But what does that architecture look like for Business Intelligence Data Strategy? Join Hortonworks and MicroStrategy, where we’ll: • Discuss the modern architecture for Business Intelligence on top of Hadoop as a data source. • Learn how our joint solution helps enterprises store, process and analyze vast amounts of structured and unstructured data to deliver business insights throughout an organization. • Discover what new benefits Hadoop 2.0 offers and how the MicroStrategy Analytics platform leverages those new features to improve performance, achieve faster access times, and allow for true interactive visual data discovery.
Citation preview
© Hortonworks Inc. 2013
Quick Housekeeping
Q&A box is available for your questions
Webinar will be recorded for future viewing
Thank You for joining!
© Hortonworks Inc. 2013
Modern Data Architecture …for Business Intelligence
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© Hortonworks Inc. 2013
Your Presenters
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• Anurag Tandon (@microstrategy) – Director, Product Marketing – 14+ years of marketing, sales and
implementation of BI & Analytics – Jack of most sports, master of none
• John Kreisa (@marked_man)
– VP Strategic Marketing, Hortonworks – Over 20 years in data management as a
developer and a marketer – Avid camper
© Hortonworks Inc. 2013
Today’s Topics
• Introduction • Drivers for the Modern Data Architecture (MDA) • Apache Hadoop in the MDA • MicroStrategy’s role in the MDA • Q&A
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© Hortonworks Inc. 2013
Existing Data Architecture
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APPLICAT
IONS
DATA
SYSTEM
REPOSITORIES
SOURC
ES
Exis4ng Sources (CRM, ERP, Clickstream, Logs)
RDBMS EDW MPP
OPERATIONAL TOOLS
MANAGE & MONITOR
DEV & DATA TOOLS
BUILD & TEST
Business Analy4cs
Custom Applica4ons
Packaged Applica4ons
© Hortonworks Inc. 2013
Existing Data Architecture
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APPLICAT
IONS
DATA
SYSTEM
REPOSITORIES
SOURC
ES
Exis4ng Sources (CRM, ERP, Clickstream, Logs)
RDBMS EDW MPP
Business Analy4cs
Custom Applica4ons
Packaged Applica4ons
Source: IDC
2.8 ZB in 2012
85% from New Data Types
15x Machine Data by 2020
40 ZB by 2020
© Hortonworks Inc. 2013 - Confidential
Modern Data Architecture Enabled
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APPLICAT
IONS
DATA
SYSTEM
REPOSITORIES
SOURC
ES
Exis4ng Sources (CRM, ERP, Clickstream, Logs)
RDBMS EDW MPP
Emerging Sources (Sensor, Sen4ment, Geo, Unstructured)
OPERATIONAL TOOLS
MANAGE & MONITOR
DEV & DATA TOOLS
BUILD & TEST
Business Analy4cs
Custom Applica4ons
Packaged Applica4ons
© Hortonworks Inc. 2013 - Confidential
Hadoop Powers Modern Data Architecture
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Apache Hadoop is an open source project governed by the Apache Software Foundation (ASF) that allows you to gain insight from massive amounts of structured and unstructured data quickly and without significant investment.
Hadoop Cluster compute
& storage
. . .
. . .
. . compute &
storage
.
.
Hadoop clusters provide scale-out storage and distributed data processing on commodity hardware
© Hortonworks Inc. 2013 - Confidential
Driving Efficiency Driving Opportunity
Drivers for Hadoop Adoption
Modern Data Architecture Hadoop has a central role in next
generation data architectures while integrating with existing data systems
Business Applications Use Hadoop to extract insights that enable new customer value and competitive edge
Existing Traditional Server log
Clickstream
Big Data Sets Emerging
Sentiment/Social Machine/Sensor Geo-locations
© Hortonworks Inc. 2013 - Confidential
Opportunity in types of data
1. Sentiment Understand how your customers feel about your brand and products – right now
2. Clickstream Capture and analyze website visitors’ data trails and optimize your website
3. Sensor/Machine Discover patterns in data streaming automatically from remote sensors and machines
4. Geographic Analyze location-based data to manage operations where they occur
5. Server Logs Research logs to diagnose process failures and prevent security breaches
6. Unstructured (txt, video, pictures, etc..) Understand patterns in files across millions of web pages, emails, and documents
Value
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© Hortonworks Inc. 2013 - Confidential
Efficiency in the Modern Data Architecture
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APPLICAT
IONS
DATA
SYSTEM
REPOSITORIES
SOURC
ES
Exis4ng Sources (CRM, ERP, Clickstream, Logs)
RDBMS EDW MPP
Emerging Sources (Sensor, Sen4ment, Geo, Unstructured)
Business Analy4cs
Custom Applica4ons
Packaged Applica4ons
• Drive efficiency via modern data architecture
• Store data once and access it in many ways
• Often referred to a data lake or data repository
• Infrastructure platform driven
• IT-oriented, TCO based
© Hortonworks Inc. 2013 - Confidential
New Types of Data = New Analytic Apps
• Unlock new OPPORTUNITY via analytic apps built around NEW TYPES OF DATA – Sentiment (social media) – Clickstream – Machine / sensor data – Geo / tracking data – Web Logs – Unstructured (video, pictures, free text)
• Business case driven
• LOB / Business IT oriented Page 12
ENTERPRISE HADOOP PLATFORM
Business Analy4c App
New Sources (sen4ment, clickstream, geo, sensor, …)
© Hortonworks Inc. 2013 - Confidential
Integrated Interoperable with existing data center investments Skills
Leverage your existing skills: development, operations, analytics
Requirements for Hadoop Adoption
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Key Services Platform, operational and data services essential for the enterprise
3 Requirements for Hadoop’s Role in the Modern Data Architecture
© Hortonworks Inc. 2013 - Confidential
1
Interoperable Integrated with existing data center investments
Key Services Platform, Operational and Data services essential for the enterprise Skills Leverage your existing skills: development, operations, analytics
23
Requirements for Enterprise Hadoop
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OS/VM Cloud Appliance
PLATFORM SERVICES
CORE
Enterprise Readiness High Availability, Disaster Recovery, Rolling Upgrades, Security and Snapshots
HORTONWORKS DATA PLATFORM (HDP)
OPERATIONAL SERVICES
DATA SERVICES
HDFS
SQOOP
FLUME
NFS
LOAD & EXTRACT
WebHDFS
KNOX*
OOZIE
AMBARI
FALCON*
YARN
MAP TEZ REDUCE
HIVE & HCATALOG PIG HBASE
© Hortonworks Inc. 2013 - Confidential
Requirements for Enterprise Hadoop
Page 15
1
Interoperable Integrated with existing data center investments
Key Services Platform, operational and data services essential for the enterprise
Skills Leverage your existing skills: development, operations, analytics
23
Develop Java, C, C++, .NET, Python, Pig
Operate Tools, Consoles, Scriptable APIs
Analyze SQL, R, SAS
© Hortonworks Inc. 2013 - Confidential
APPLICAT
IONS
DATA
SYSTEM
REPOSITORIES
SOURC
ES
Exis4ng Sources (CRM, ERP, Clickstream, Logs)
RDBMS EDW MPP
Emerging Sources (Sensor, Sen4ment, Geo, Unstructured)
OPERATIONAL TOOLS
MANAGE & MONITOR
DEV & DATA TOOLS
BUILD & TEST
Business Analy4cs
Custom Applica4ons
Packaged Applica4ons
Requirements for Enterprise Hadoop
Page 16
Interoperable Integrated with existing data center investments 3
Integrate with Applications Business Intelligence, Developer IDEs, Data Integration
Systems Data Systems & Storage, Systems Management
Platforms Operating Systems, Virtualization, Cloud, Appliances
© Hortonworks Inc. 2013 - Confidential
MicroStrategy in the Modern Data Architecture
Page 17
APPLICAT
IONS
DATA
SYSTEM
SOURC
ES
RDBMS EDW MPP
Emerging Sources (Sensor, Sen4ment, Geo, Unstructured)
HANA
OPERATIONAL TOOLS
DEV & DATA TOOLS
Exis4ng Sources (CRM, ERP, Clickstream, Logs)
INFRASTRUCTURE
© Hortonworks Inc. 2013
Today’s Topics
• Introduction • Drivers for the Modern Data Architecture (MDA) • Apache Hadoop’s role in the MDA • MicroStrategy’s role in the MDA • Q&A
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19
• Top independent analytics software vendor by revenue
• Operating in 42 cities in 23 countries • Over 4,000 customers, 20 industries
• $594M 2012 Revenue • $100M dedicated annually to R&D • Long time innovator in web, mobile,
and cloud-based analytics
Innovator and leader in enterprise analytics
About MicroStrategy
Austin Charlotte Chicago
Dallas Kansas City Los Angeles
Montreal New York
San Francisco Seattle Toronto
Tysons Corner
Barcelona Bunnik Brussels Cologne Dubai Frankfurt Lisbon London Madrid Milan Munich
Beijing Hangzhou Mumbai Seoul Shanghai Singapore Tokyo
Paris Rome
Stockholm Vienna
Warsaw Zurich
Mexico City Sao Paulo
Buenos Aires
Big Data Analytics
The power to transform your
Big Data into insight
Self-Service Analytics
Rapid-fire data
discovery
Enterprise-Grade Business Intelligence
Produce and publish trusted
analytics to elevate performance
• Intuitive data exploration
• Fast dashboard development
• Self-service with no IT needed
• Comprehensive delivery options with massive user scale
• Trusted system-of-record reliability
• Easy, cost-effective administration
• Access and combine data from all sources
• Advanced and predictive analytics
• Blazing speed and performance
Web or Mobile
Comprehensive analytics suite for business
MicroStrategy Analytics Platform
On-Premises or on MicroStrategy Cloud
20
MicroStrategy Analytics Platform
Mass Distribution"
"
Any Design"
"
All Media"
"
Trusted and Reliable"
"
Easy to Manage"
"
All Data Sources"
"
"
Data from Across the Enterprise"
Dashboards Reports and Statements Agile Analy7cs
MicroStrategy Analy4cs Pla`orm
OLAP Analysis
"""""
Databases"
"""""
Big Data"
"""""
Personal / Departmental"
"""""
Cloud Data"
Operationalize analytics to align the business and improve results
Comprehensive Analytics Platform
21
Data access and combina7on from all enterprise data Self-‐service data explora7on to produc7on dashboards User accessible advanced and predic7ve analy7cs Analysis of semi-‐structured and unstructured data Real-‐7me analysis from live upda7ng data
1
2
3
4
5
Five Key Capabilities for Big Data Analytics The MicroStrategy Analytics Platform Enables Every Business User to Get These Capabilities
Quick Data Import No SQL or Scripting
Access and combine data from multiple sources “on-the-fly”
The Power of Data Integration in the Hands of Every User
MicroStrategy Modeled Data
Personal or Departmental
Cloud- Based Data
Relational Databases
Big Data & Hadoop
23
Enterprise Applications
SAP, Oracle e-Business, Siebel, Peoplesoft, etc.
Oracle, SQL Server, MySQL, Teradata,
Netezza, etc.
Salesforce.com, NetSuite. Facebook, Eloqua, Google
Docs, etc.
Spreadsheets, Access databases, CSV, public data
downloads, etc.
Hortonworks Data Platform Enterprise-certified single-version of the truth
Stunning Visualizations
Instant Query Results
Effortless Dashboards
No IT Needed
24
Lightning fast insights, easy for everyone
Self-Service Analytics Empowers Users
Every user becomes a professional data-journalist
A Picture Is Worth 1000 Words
Industry’s most powerful SQL Engine and 300+ native analytical functions
Climb the Analytical Maturity Model to Outsmart and Outperform Competitors
Advanced Analytics – Full Range Under One Roof
26
Projections
Relationship Analysis
Benchmarking
Trend Analysis
Data Summarization
Ana
lytic
al M
atur
ity"
What is likely to happen based on past history?
What factors influence activity or behavior?
How are we doing versus comparables?
What direction are we headed in?
What is happening in the aggregate?
Optimization What do we want to happen?
World’s most popular
advanced analytics tool."
Free, open source."
More"
Specialty Tools
27
DEMO: Self-service Visual Data Discovery
Promote Self-Service Dashboards into Production
Create insight! Quickly prototype or crowd source agile dashboards
Export from Visual Insight to Document Editor for pixel-perfect design
Add production features: • Custom branding
• Multimedia content
• Transactions
• Decision workflow
• Prescriptive analytics
• Real-time data
Deploy to thousands with enterprise-grade security and scalability. Monetize insight!
FAST, LOW-IMPEDANCE PUBLISHING
28
Tightly coupled self-service and production supports the full lifecycle of analytics
1
2
3
4
Production Business Intelligence Standalone
Visual Data Discovery
Dashboards Reports and Statements
OLAP Analysis Advanced Analysis
With MicroStrategy, business agility and governance coexist
Tight Integration of Self-Service Analytics and Production BI
29
Only MicroStrategy Delivers Agility and Governance
• Common metadata for trusted single version of the truth
• Flexibility for business to quickly work with new data
Move Seamlessly between Styles
Competitive approaches require time-consuming rework
Build Once, Deploy Anywhere
Browsers | Portals | Apps
Web Mobile
iOS | Android | Blackberry
Documents
PDF | PowerPoint | Excel | Word
One-Click Sharing | Annotation
Build once
Deploy across all media
1
30
2
Publish Results to 1000s of Users Without Fear
Proven Server Scalability
Built-in clustering, failover,
and comprehensive administrative tools for
performance optimization
In-Memory Performance
Tested sub-second response times on web and mobile,
even at highest user volume and concurrency
Advanced Monitoring
Tools
Admin tools to monitor, report and
alert on system utilization
Automatic Content
Personalization
Users only see the data they’re entitled to see,
and only access functionality they are
authorized to use
PUBLISH
Team Department
Enterprise Value Chain
10s 100s
1,000s 10,000+
Visual Insight dashboard
* BI SURVEY 12, BARC, 2012.
Your Partner in Big Data Analytics
32
Today’s Big Data
“We have this thing that’s running. It’s one of the most amazing things I’ve seen. It’s running against the entire Facebook user base, 1.1 billion users.”
Guy Bayes Head of Enterprise BI, Facebook
Tomorrow’s Big Data
200 petabytes powered by Hadoop + MicroStrategy in-memory technology
Full View of Online Commerce Customers • Yahoo is the #1 online commerce site in Taiwan • Uses the Hortonworks platform for storing clickstream data • Built a common data architecture to analyze transaction data in
Oracle combined with web logs from Hadoop • Executives, business managers and analysts all have access to
pre-defined, self-service and ad-hoc analytics
Two Ways to Experience MicroStrategy Today"Best of all, they’re free!
33
MicroStrategy Analytics Desktop
Fastest, easiest self-service analytics tool for business users.
100% free!
MicroStrategy Analytics Express
Cloud-based self-service visual analytics for any organization.
Free for one year!
Visit microstrategy.com/free
© Hortonworks Inc. 2013
Next Steps:
Page 34
More about MicroStrategy and Big Data http://www.microstrategy.com/platforms/analytics
Get started on Hadoop with Hortonworks Sandbox http://hortonworks.com/hadoop-tutorial/
Follow us: @hortonworks @microstrategy