© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

The Modern Day Pressures and Trends Driving Cloud Access Requirements

Mark Daley, Director for Corporate Strategy and Product, Epsilon

Vijay Rangarajan, Partner Solutions Architect, Amazon Web Services, APAC

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As the business landscape continues to shift towards cloud services, the

need for businesses to move their critical applications and data from public

Internet connections to secure, private connections is growing.

In this session. you will learn how the telecoms industry is evolving its

connectivity services to adopt cloud and data centre concepts such as

orchestration, on-demand and pay for what you use.

We will explore what you should look for and expect for direct cloud

connectivity provided by these new and emerging services and what they

can do for your business.

Mark DaleyDirector, Corporate Strategy and Product

Epsilon

INTRODUCING EPSILON

Epsilon provides connectivity and infrastructure outsourcing solutions to Communications,

Applications, Content and Cloud Service Providers globally.

AS

ENTERPRISE

FUNCTIONS

MOVE TO THE

CLOUD,

CONNECTION

QUALITY

BECOMES

IMPORTANT

The value of a telecommunications network is proportional to the square of

the number of connected users of the system (n2) – Metcalf's law

Source: Cisco Visual Networking Index Forecast ad Methodology, 2013-2018

Cloud data centre traffic

associated with cloud

consumer and business

applications is growing at

32% CAGR

Source: Statista 2016

CLOUD ADOPTION IS DRIVING THE NEED FOR

CLOUD CONNECTIVITY

Market analyst firm Gartner believes nearly half of large enterprises will have hybrid cloud deployments by

the end of 2017. it makes sense too- with hybrid, you can scale based on your business, keep costs low,

are flexible to use the services you want, similar to public cloud options, but also can put in place

protections that the private cloud affords users.

18% 71% 6%Private

Cloud OnlyPublic

Cloud Only

Public = 89% Private = 77%

Source: RightScale 2016 State of the Cloud Report

29% 58% 7%Private

Cloud OnlyPublic

Cloud Only

Public = 87% Private = 65%

Source: RightScale 2014 State of the Cloud Report

94% of Respondents Are Using Cloud

Public & Private

THE RISE OF THE HYBRID CLOUD

Hybrid

95% of Respondents Are Using Cloud

Global IP traffic has already

increased eightfold over the past five

years, and it’s expected to surpass

the zettabyte threshold

(1.3 zettabytes, to be exact) by 2016.

The same upward trend is forecasted

for global mobile traffic as well.

- Wired

THERE CAN BE PROBLEMS

WITH PUBLIC INTERNET CONNECTIVITY

By 2019, 30% of enterprise public cloud connections

will be non-Internet-based:

• through cloud interconnects or direct WAN connectivity

• up from approximately 5% today

THE DEMAND FOR DIRECT CONNECTIVITY IS GROWING

Source: Baseline: Cloud Update – Adoption and transformation Jan 2016

Mission: Possible

87% of enterprises surveyed use cloud for

mission-critical workloads.

That’s up from 60% two years ago.

CLOUD UPDATE: ADOPTION AND TRANSFORMATIONMISSION CRITICAL

FUNCTIONS:

• CRM

• ERP/Finance

• Collaboration

• HR

• Digital Marketing

• Communications

MISSION CRITICAL CLOUD DEPLOYMENTS ARE

DRIVING THE CASE FOR DIRECT CONNECTIVITY

CASE STUDY 1: THE REMOTE APPLICATION CHALLENGE

SCENARIO

• SaaS (hosted) PBX, Contact Centre and CRM

• Inbound calls and customer care are considered

mission critical

• CRM data feeds into Contact Centre Application

BENEFITS

• Better customer experience

• Cloud integration is more cost effective than on

premise integration

• CloudLX connection is more cost effective than

standard direct connectivity

BEFORE

CRM PBXINITIAL CONCEPTUAL LINK

OFFICE PREMISES

AFTER

CRM PBXFUNCTION SPECIFIC LINK

OFFICE PREMISES

Company ABC. If you close this window, your SoftPhone might not work.

THE TELECOM WORLD IS NOW EMBRACING

THE NEEDS OF THE CLOUD COMMUNITY

• Point to point connectivity

• Paper based contract and orders

• Long lead times

• No visibility

• A single solution

• Long commercial commitments

• No automation

• No online elements nor APIs

FROM HERE TO HERE

Applications

On-demandPay for what you use

Remote

VisibilityPerformance

SDNNFV Cost

APIs ElasticOrchestration

Eco-systems

eCommerce

Web Services

Network

IP

EPSILON IS MODERNISING NETWORKS AND

PRE-CONNECTING EXISTING FABRICS

500+Network

Operators

Pre-connected

170+Countries

70Points of

Presence

Globally

6+Major CSPs

MultipleMajor SaaS

+

PaaS Providers

OUR BIGGEST CUSTOMERS

ARE THE WORLD’S LARGEST

TELECOMS COMPANIES

MultipleInternet

Exchanges

WE ARE CHANGING

THE CHARACTERISTICS OF DIRECT CONNECTIVITY

Mapping Cloud Characteristics

to Cloud Networking

• Reliability

• Security

• Scalability

• Performance

• Readiness

• Cost effectiveness

• Programmable

• One to many – many to one

• Multiple access points

Creating the need for

Network as a Service Portals and APIs

EPSILON’S FOCUS IS ON SERVICE ORCHESTRATION

• Identify

• Design

• Quote

• Order

• Confirm

• Configure

• Deploy

• Use

• View

• Manage

CONCEIVE CLICK CREATE CONSUME

CLOUDLX IS DELIVERING

THE NEW CONNECTED CLOUD EXCHANGE

IXs

OTHER CSPs

THE KEY DIFFERENTIATORS OF CLOUD CONNECTIVITY

INSTANT ON PAY PER USE PERFORMANCE

MONITORING

GLOBAL

REACH

MULTIPLE

CLOUDS

DEMO VIDEO

BENEFITS

• Bandwidth on demand is more cost

effective than standard direct connectivity

• Application exposure only provided on a

per use basis

• VLAN more secure than delivery over

public Internet

• Simulates a corporate customer

implementation without the cost

SCENARIO

• Large scale volume non-simulation tests

required for real time communications

application

• Irregular need for mass volume staging

• Irregular need for interconnectivity between

NetDev and a very large British Telco

CASE STUDY 2: HYBRID TEST ENVIRONMENT

STAGING LAB

DEVELOPMENT LAB

Very Large

British Telco

Source: Gartner January 2016 and Epsilon

EPSILON’S CLOUDLX IS THE THIRD OPTION FOR

DIRECT CONNECTIVITY TO THE CLOUD

Internet = 21

CI = 24

D-WAN = 17

Cloud Ecosystem

Performance and SLAs

High Availability

Provisioning Time

Security

Price per Megabit

Initial Setup Costs

Poor Fair Good Best

Internet Direct WAN

Cloud

Interconnect

WE ARE SOLVING THE ENTERPRISE CONNECTION

PUZZLE WITH SOFTWARE DEFINED WAN TECHNOLOGY

BRANCH OFFICE

HYBRID CLOUD EXAMPLE

ORCHESTRATION

INTERNET

HQ / MAIN DC

INTERNET

HOME WORKER

INTERNET Connection to HQ / main DC

Direct SD-WAN connections

Connection to the cloud

Back up connections

HOW CLOUDLX BENEFITS YOUR BUSINESS

BETTER EXPERIENCE, BETTER COMMERCIALS & LESS TIME

REDUCE COSTS

Save money on connectivity costs

SPEED UP SERVICE DEPLOYMENT

Over other direct connect methods

INCREASE PERFORMANCE AND RELIABILITY

Benefit from a carrier grade network without the investment

BE INFORMED

See and react to trends and events

WANT TO KNOW MORE?

www.epsilontel.com