1.MissionContextMobile, Audience LocativeMotivations, TechnologyNeeds &ExpectationsFrankly, Green +Frankly, Green + Webb WebbCreated for:Presented by: Date issued:Words on the Page Alyson Webb 26th April 2012

2. MissionContent, Object, Process, Context,MeaningMobile, Audience LocativeMotivations, TechnologyNeeds &ExpectationsFrankly, Green +Frankly, Green + Webb Webb 3. Visitors are already familiar with andcomfortable using these devices Museum of Photographic Arts, Balboa Park, San Diego 44% ofmobile users in EU5 now use asmartphoneFrankly, Green + Webb 4. 60% use socialCurate visitors use of social networking appsnetworking Can we encouraging them to engage with content and respond. Can we challenge them with questions? Can we fuel their creativity?Frankly, Green + Webb 5. Crowdsourcing & Citizen Historians Half of smartphone owners use theirhttp://www.flickr.com/photos/mgarbowski/ phone on their commute, 60% while waiting and 60% lying in bed Old Weather - NMM Over 22,000 participants Pepys Diary 28,000 followers on Twitter, 1600 annotations a weekFrankly, Green + Webb 6. Follow your audience & Enhance their experience StreetView from The Museum of London + How to Grow Your Own, RHSFrankly, Green + Webb 7. An opportunity for playful learningThe Warhol Museum,Pittsburg: D.I.Y. POPFrankly, Green + Webb 8. New devices are fostering newforms of interaction with textsThe sales of tablet devices isforecast to exceed PCs by 2015.The Wasteland by Touch PressFrankly, Green + Webb 9. Frankly, Green + Webb