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How inforgraphics can be used to make difficult information easy to understand and why this is particularly important for government.
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Infographics
Making difficult things simple
Tiffany St JamesThursday 04 Sept, 2010
What do we mean by infographics?
• Information graphics or infographics are graphic
visual representations of information, data or
knowledge.
• These graphics present complex information quickly
and clearly, such as is in signs, maps, journalism,
technical writing, or education.
[Source: Wikipedia]
What makes good information design?
[Source: http://www.informationisbeautiful.net]
Why is it important in government?
• Conveying complex information simply
• Against a noisy backdrop
• Data has integrity
• Well presented data can ground ideas and concepts
From this…
…To this
Source: http://history.hm-treasury.gov.uk/
Treasury
http://history.hm-treasury.gov.uk/
Defra’s UK Climate Change Projections
Source:
http://ukclimateprojections.defra.gov.uk/content/
view/641/500/
Saving lives by good comms?
Source: www.cognac.co.uk
Wikileaks
Source:
www.guardian.co.uk/world/datablog/interacti
ve/2010/jul/26/ied-afghanistan-war-logs
Wikileaks
Source:
www.guardian.co.uk/world/datablog/interacti
ve/2010/jul/26/ied-afghanistan-war-logs
Costs for av. British Taxpayer per day
You be the chancellor
Carbon Footprint Calculator
[Source: http://www.informationisbeautiful.net]
What needs to happen next? (data)
• Getting data out of the geek ghettos to
enable people to
• interrogate it
• play with it
• interact with it
• NB: People won’t always create what you
want for free, take the ASBOrometer...
ASBOrometer
Consider:
• Data does not have to be boring
• How you can bring alive information for
your audiences?
• How you can get feedback and ideas with
interactive tools?
• How can you collaborate or facilitate ideas
that people find interesting in the online
space?
So what can I do?
• Departments: Free your data, support the movement
• Communicators: Present your data in interesting ways
• Businesses: Free your data
• Developers: Create visualisations, apps and tools
• Customers: Buy and demand apps
• All: Lobby to free data
Presentation at:www.slideshare.net/tiffanystjames
Tiffany St James
@tiffanystjames
