The rise of advanced BI webinar deck

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TECHNOLOGY BUSINESS RESEARCH, INC.

The Rise Of Advanced BI

Highlights from TBR’s Emerging BI Adoption Study

Nov. 1, 2012

Allan KransSenior Analyst, Software [email protected]@allankrans

mailto:[email protected]

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2 TBR Quarterly Webinar Series | 11.1.12 | www.tbri.com | ©2012 Technology Business Research Inc.

What is the next “big thing” in BI?

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New customers are moving to the forefront of BI investment

Making better decisions more quickly are the benefits driving both the technology and customers

The advancement of technology and drive for data-driven business advantage will manifest in rising advanced BI adoption

TBR Webinar: The Rise of Advanced BI

The Rise of Advanced BI

Emerging BI: moving from “wish list” to “punch list”

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BI Technologies Purchased

The technology that drove current BI investment will not drive future investments

SOURCE: TBR CUSTOMER PURCHASING AND THE EMERGING WAVE OF BI AND ANALYTICS SOLUTIONS, SURVEY N=350; INTERVIEWS N=61

Future Growth Drivers Legacy Drivers


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Future BI Purchasing

The ability to deliver analytics capabilities through new methods and deliver new predictive analysis tops planned BI investments


Delivery


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The drive to leverage advanced BI capabilities will prompt a majority of customers to purchase at least one in the next 2 years

Market Opportunity Summary for the Emerging Wave of BI/Analytics

• Adoption for BI and Analytics remains on the upswing as companies feel the pressure to regain competitive ground by driving business growth.• BI decision makers are going beyond reporting tools as

organizations progress through the levels of maturity.•Market opportunity for emerging BI and Analytics solutions

is growing.

60%of businesses surveyed plan to invest in at least one emerging BI and Analytics solution in the next two years

Nearly 60% of the midmarket and large enterprises are planning to purchase at least one emerging BI and Analytics solution in the next two years.

“When we first invested in BI capabilities, it was because we were facing a major challenge of customer attrition. Today as the market is in a downturn, cost saving initiatives have become very important and we want to further build our internal effectiveness to stay competitive. So we recently invested in Predictive Analytics, Event Processing and Content Analytics ” – VP of Information Technology, Communications and Media (Midmarket)



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BI/Analytics Maturity Quadrant Mapping

The race of immature customers to upgrade to more advanced solutions will shift and expand the field for BI and Analytics over the next two years

Lagging Improving Leading Slipping

Do not have the full Core Toolset: Dashboards/Scorecards, Spreadsheets, Reporting, Performance Management and Data Mining

Lagging: No purchase plans for next 12 months

Improving: Have plans to invest in the next 12 months

Leading: Have plans to invest in next 12 months outside of core toolset (Advanced BI and Analytics tools)

Slipping: No purchase plans for next 12 months

Have the full Core Toolset: Dashboards/Scorecards, Spreadsheets, Reporting, Performance Management and Data Mining

Immature and limited plans to

invest

Immature and plans for both basic &

advanced BI

Mature and incremental plans to invest

Mature and limited future investment plans


Area of Investment


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In a shifting of the guard for BI investment, mid-market customers will lead larger counterparts in the pace of advance BI purchasing

BI Adoption by Customer Segment


BI BasicsAdvanced and Emerging Tools

MID-MARKET N= 190, LARGE ENTERPRISES (2500 – 25000 EMPLOYEES): N= 94, VERY LARGE ENTERPRISES (MORE THAN 25000 EMPLOYEES): N = 66

The grey circles indicate significant differences in adoption trends between Mid-market

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BI/Analytics Market Opportunity Summary

Connecting the emerging solutions directly to customer business growth and opportunity identification opens the door to sales conversations

Emerging BI solutions enables sales & finance…

….to predict, make better decisions more quickly and

reduce costs…

…creating business opportunity, driving

profitability and growth.

“Analytics helps our sales teams to forecast in advance for specific product lines ... it is very important to locate hidden areas of potential growth ... and to organize the data to trap the future opportunities.” — CIO, MM Communications and Media

Who uses? How? For what?

Business expansion is the most important BI outcome for investments in the emerging BI and Analytics solutions

Opportunity is the lure of investment:



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The concentration of emerging BI and Analytics solutions in sales and finance highlights the business growth customers expect BI to enable

Though the core functions for both basic and emerging BI and Analytics are largely the same, the delivery mechanisms for emerging BI and Analytics solutions include cloud and mobile devices


Sales and finance functions


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Drivers vary by the emerging technology — but faster and improved decision making, efficiency and reducing costs remain top drivers



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Questions?

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For further information, please contact:

Stuart Williams James McIlroyDirector, Software & Cloud Practice Vice President, [email protected] [email protected]



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TECHNOLOGY BUSINESS RESEARCH, INC.

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