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SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2013 SAM consortium Context Awareness Dialogue Systems Content Syndicati on Digital Marketing Innovation Mashups and Widgets Social Media Interactive Media Opinion Mining Second Screen Voice Recognition Socialising Around Media Context Awareness Dialogue Systems Content Syndicati on Digital Marketing Innovation Mashups and Widgets Social Media Interactive Media Opinion Mining Second Screen Voice Recognition

The SAM project

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Page 1: The SAM project

SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2013 SAM consortium

Context Awareness Dialogue Systems

Content Syndicatio

n Digital Marketing

Innovation Mashups and Widgets

Social Media

Interactive Media Opinion Mining

Second Screen Voice Recognition

Socialising Around Media

Context Awareness Dialogue Systems

Content Syndicatio

n Digital Marketing

Innovation Mashups and Widgets

Social Media

Interactive Media Opinion Mining

Second Screen Voice Recognition

Page 2: The SAM project

SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2013 SAM consortium

SAM will deliver

Advanced federated social media delivery platform

based on content syndication techniques Dynamic media context-centric social

communities based on the use of media and companion screens

Advanced feedback Standardised asset

description for multi-channel syndication.

Page 3: The SAM project

SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2013 SAM consortium

Digital Marketing

Content Syndication

Social Media

PRODUCTION

Contextual Content Discovery and

Delivery

Multi-device

PROSUMPTION

FEEDBACK

Context-Centric Social

Communities

Voice recognition

Social Mining

Sentiment Analysis

Assets Marketplace

Assets format and Characterisation

Page 4: The SAM project

SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2013 SAM consortium

2nd Screen: $8.9B by 2018 Digital Marketing: $77 Billion in 2016

Social networks: 1.858.450.660 Users

A good mix

Page 5: The SAM project

SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2013 SAM consortium 5

Summarising

User: A richer media prosumption experience Data reaches the user in the context

Content providers: New ways of monetisation and audience retention Better feedback including qualitative

A good opportunity for software providers

Aligned and innovating in 3 major on growing markets

Page 6: The SAM project

SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2013 SAM consortium 6

Project partners & where to find us

www.socialisingaroundmedia.com

The SAM project

”The research leading to these results has received funding from the European Union Seventh Framework Programme under grant agreement #611312.  The positions expressed are those of the authors and do not necessarily reflect the views of the European Commission”