The Secret to Increasing Your NPO’s Online Donations using Social Media

Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good

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@sarahmworthy| @tendenci | @NET2Houston

Presented at Melbourne Netsquared by

Sarah Worthy | @sarahmworthyHouston NetSquared Co-Organizer and Tendenci Community Manager

http://facebook.com/net2houston | http://tendenci.com

The Secret to Increasing Your NPO’s Online Donations using Social Media

http://netsquared.org/local


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About Sarah Worthy

Content CommunityChallengeshttp://spacepts.com

http://spaceuphouston.org

http://startupweekend.org

http://startupdigest.com/Houston

http://tendenci.com

http://spacepts.com/






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Our Agenda!

Download this presentation and find additional resources: http://tendenci.com/social-strategy

1) Social Strategy

2) Craft Great Content for Social Sharing Online

3) The Top 3 Things Most NonProfit’s Get Wrong

4) NonProfits + Social Media = Doing Good Online Powerhouse!

5) Tips for Aussie NPO Social Media Regulations

http://tendenci.com/social-strategy


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Houston to Melbourne... via Kayak?!


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The Truth is Out There...

Social media has been most successful when used as an indirect,

rather than a direct, source for increasing your online fundraising

dollars. Download this presentation and find additional resources: http://tendenci.com/social-strategy



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Raise Your Hand...

If You Have a Social Media Strategy


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Strategy Leads to Success

Image: www.nonprofitsocialnetworksurvey.com


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Strategy Aligns Goals with Metrics

Image: www.nonprofitsocialnetworksurvey.com


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It’s A Conversation...


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Social Media Strategy Resource Guide: http://tendenci.com/social-strategy



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Measure Your Site’s Analytics

1. Visit TrendsMonth vs month AND year vs year

2. Engagement TrendsPages/visit & Time on site

3. Top Traffic SourcesSearch Engines vs. Referring SitesLook at Social Media referrers

4. Top KeywordBranded vs. Non-branded

• Top Content


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You Want Share-able Content


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Measure Your Social Influence

http://thesemblog.com

http://thesemblog.com/


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How do you create content on social media that attracts people to

your site?How do you use social

media to increase visitors to your site?

How can we use social media for online

fundraising?

Still Asking How?


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How?

What?


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This Kangaroo With A Broken Armthinks you'd have a better chance of finding someone if you'd just have the confidence to put yourself out there.

This Lionjust read your drunken status update from last night.

What do People Share Most?

http://www.buzzfeed.com/expresident/animals-who-are-extremely-disappointed-in-you

This hedgehog with a daisy in her hair wishes you would spend a bit more time volunteering.

http://www.buzzfeed.com/expresident/animals-who-are-extremely-disappointed-in-you


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NonProfits + Social Media = Doing Good Online Powerhouse


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Donation Magnet Checklist:

Does your website and donation page match your Brand?

Do forms take less than 2 clicks to submit?

Do you have clear call to action buttons to Donate?


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???

Who am I giving my money to?

???

Am I on the right site?


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Does your website and donation page match your Brand?


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Let’s Become a Member!


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Do forms take less than 2 clicks to submit?


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Do you have clear call to action buttons to Donate?


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You Think You Can...

Image: http://kimpeccable.wordpress.com

... Here’s How You Start:

http://kimpeccable.wordpress.com/


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Think Differently!Image: http://testifycomm.wordpress.com

The Most Successful NonProfits


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Image: cafepress

Listen Strategically


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Make it Personal, With Lists!


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Image: cafepress

Make Sharing Easy!


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Make a Donation On Your Website




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Use Flickr and Youtube

http://www.flickr.com/good/

http://www.youtube.com/nonprofits

http://www.flickr.com/good/

http://www.youtube.com/nonprofits


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Engage on 3 (or more) Platforms


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Aussie NPOs and Social Media


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Transparency


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Accountability


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Respect


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"For me, it's not the technology, it's the people and their

behaviour.

Technology is not necessarily going to help to fundraise. It's going to remove the barriers

to fundraising."~ Laila Takeh, head of digital engagement at Unicef


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Let’s Connect!If you have questions, please email:

@[email protected]

or Tweet:

@sarahmworthy

Thank you!


mailto:[email protected]