The social media strategy for NHS Change Day 2014

Joe McCrea Social Media Lead for NHS Change Day

Inspiration is all around….

The smallest link in the chain can make

all the difference

“If it ain’t broke…”How did you first hear about Change Day 2013?

“If it ain’t broke…”Our social media channels for Change Day 2013

• 38,000 extended Facebook audience

• 9 million Twitter impressions

• More than 10,000 visits to 34 YouTube videos

• Over 1,000 downloads of Podcast via web and iTunes

“Fix it!…”We don’t do laurels-sitting….

• 4 main channels used • ‘How to go viral for Change Day’

video • All outputs reinforced ‘Pledge’

via website, but 55% didn’t pledge online

• Mainly Broadcaster approach

2013 2014• Up to 17 channels to be used • ‘How to maximise your social

media’ video, guides and resources • ‘Pledge, Share, Do, Inspire’

integrated across intuitive web, mobile and social media

• Moving to Communitarian approach

….

Broadcaster vs Communitarian

• See social media as simply another comms channel to continue traditional habit of announcing things or speaking at people

Broadcasters Communitarians• See role as engaging, listening,

responding, supporting and participating in communities of individuals and organisations

Communitarians means YOU!Pledge. Share. Do. Inspire.

Make your Pledge online

Get others to join you

Invite others to like it

Explain your aim and expected outcome

Let us share your pledge on our social media

Give us your social media details

Try out at least 3 new social media

Share your pledge across all of them

Tell us all as soon as you’ve honoured your pledge

Give us some details about the outcomes you achieved

Tell your stories to everyone

Offer encouragement and advice

As soon as 1 person joins your pledge or 10 like it, you get your balloon

Hints and tips for social media success

Stories, stories, stories

Tell us all, tell us small, tell us often

Share the stories that inspire you most

A picture or film tells a thousand words

Even 20 seconds is powerful

Give us 10 films or pics and that’s worth a third of Hamlet

Take the plunge into something new

Try at least 3 new social media channels

If you need help - simply shout

It’s all about listening and responding

Tweet with a purpose

Link your social media channels - post once, get multiple hits

It’s really rather simple…

A little planning can save a lot of timeLink your social media channels…

Upload it to Facebook… then

Upload it to Twitter… then

Upload it to YouTube

A little planning can save a lot of timeLink your social media channels…

Upload it to Youtube… then

Create link in Facebook… which

Automatically Tweets

Change Day project aims

• 25,000 views of at least 100 YouTube films

• 30 million Twitter impressions

• 250,000 extended Facebook audience

• 10,000 new LinkedIn Page followers

• 5,000 Slideshare views for 100 presentations

• 1,000 shared stories - 1,000 implementation analyses

MY personal pledge

"To champion the innovative use of social media across the NHS for the benefit of

staff, patients and their families and to make NHS Change Day the best example of healthcare social media in the world"

Join it! http://changeday.nhs.uk/pledge/627

A couple of inspirations

“Our greatest danger is not that our aim is too high and we miss it, but that our aim is too low and we reach it”

“Should we fail? We fail! But screw your

courage to the sticking place and we’ll not fail”

Where can you find us on social media?

Follow us on Twitter:  " " " " #nhschangeday"Like us on Facebook:" " " " www.facebook.com/nhschangeday"Subscribe on Youtube:"" " " www.youtube.com/NHSChangeDay"Follow us on LinkedIn:"" " " http://www.linkedin.com/company/5006724 or join our Group" " "" " " " " " " " " " " " " " " http://www.linkedin.com/groups/NHS-Change-Day-7426263"See our Vimeo showcase:" " https://vimeo.com/channels/nhschangeday"Subscribe to our Podcast:" " www.nhschangeday.podbean.com or via iTunes"See our daily photo journal:" http://www.blipfoto.com/NHSChangeDay"Subscribe to images at:" " " http://www.pinterest.com/changeday/nhs-change-day-showcase/Download presentations at: http://www.slideshare.net/"

…and MORE to come!""

Pledge NOW! at www.changeday.nhs.uk