The Tipping Point: 2012

By @digitaldabbler

1. What are Tipping Points?

2. What causes Tipping Points?

3. How can you work towards a Tipping Point?

@digitaldabbler

Small things big difference

Dramatic moment where everything can change all at once

“Epidemics are a function of the people who transmit infectious agents, the infectious agent itself and the environment in which

the infectious agent is operating.”

Tipping Point Occurs When…

“change has occurred in one (or two or three) of those areas”

“Epidemics are a function of the people who transmit infectious agents, the infectious agent itself and the environment in which

the infectious agent is operating.”

Law of the Few

Superheroes of your campaign

Mavens

Connectors

Salesmen

Maven Connector Salesmen

Knows it all Knows them all Persuades them all

Maven Connector Salesmen

Knows it all Knows them all Persuades them all

Maven-Connector

Maven-Salesperson

Connector-Maven

Connector-Salesperson

Salesperson-Maven

Salesperson-Connector

What do I do?

Content that targets all 3

• Include figures, statistics, growth rates, comparisonsMaven

• Make it sharable Connector

• Effective copywritingSalesperson

Social that targets all 3

• Include figures, statistics, growth rates, comparisonsMaven

• +1, tweet, shareConnector

• Personal, connective, sympathetic, ultimately persuasive

Salesperson

Marketing that targets all 3

• Email Marketing• Referral BonusesMaven

• Innovative, unique content• Interactive infographicConnector

• Present and describe your idea as well as you possibly can

• Bulleted list / innovative contentSalesperson

Thanks For Listening!

@digitaldabbler