Latin America videogame industryContext, facts & figures, insights and opportunities.

Latinamerica

eMarketer, 2014.

Korea

Japan

Latin America

North America

Europe

China

23

50

132

144

247

358

Number of mobile players

LatAm and Carib. World - 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000

4,583 5,792 6,264 7,150

2010 2020

CAGR 3.2%

CAGR 2.1%

Source: International Futures 2010

GDP Per Capita 2010 vs 2020

LatAm’s GDP per Capita is growing at a phase +50% higher than the

World’s GDP.

Games revenues

2013 2014 2015 2016 2017$3.60 $4.50 $5.30

$7.95 $11.93

No other region comes close to Latin America in terms of growth

potential

50% YoY Growth

Games market forecast(USD Billions)

Mobile and smartphones market penetration in Latam

Second highest installed base in the world by 2020

605MSmartphones

2009 2014 20203%

31%

68%

Smartphones forecast

Top five Mobile Operator Networks in 2015 (thousands)

10

Mobile Operators’ subscribers base (millions)Vi

vo TIM

Clar

o Oi

Telce

l

Mov

ista

r

AT&

T

Clar

o

Mov

ista

r

Pers

onal

Clar

o

Mov

ista

r

Tigo

Mov

ista

r

Ente

l

Clar

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Brazil Mexico Argentina Colombia Chile

0102030405060708090

América Móvil

Telefónica

Telecom Italia

Others

Microsoft XboxSony PlayStation

Electronic Arts (EA)JVLAT – Nintendo

Activision BlizzardRiot Games

Ubisoft

International companies

DisneyWB Games

LEGOKonami

Namco BandaiGameloft

Gamexpress Latin America

# Studios # Jobs

Brazil 200 2,000

Mexico 150 800

Argentina 50 2,000

Colombia 60 1,000

Chile 36 325

Latinamerican Studios

About Mexico: influence

Mexico is part of North America

14Videogames market in Mexico - The Competitive Intelligence Unit, Oct 2015

http://www.the-ciu.net/nwsltr/431_2Distro.html

Mexico: Videogamers Population

Plays for free

Waits before buying

Buys immediately

Buys on presale

Casual players

Hardcore players

Games preference

The Competitive Intelligence Unit, Oct 2015

RPG, Action, Adventure

Strategy, Sports, Adventure

Market composition

Under 20

31 - 40 Over 50

74% 29% 7%

Prepaid cards Debit and credit cards

Mobile phone

Console

Computer

Tablet

Portable

MP3 player

The Competitive Intelligence Unit, Oct 2015

Mexican companies facts & figures

150 companies

Baja California, Sonora, Sinaloa, Nuevo León, Yucatán, Chiapas, Jalisco (clockwise)

$4.4M USD revenues

1Q, 2015 (+37% YoY)

800 jobs

Mexico City concentrates 45% of companies

Active years32% are Startups

38% < 3 years

20% 3 to 10 years

20% >10 years old.

Number of Employees: 77% of the companies < 10 members

Mexican companies facts & figures

Revenues by business unit

Game d

evelo

pmen

t

Work4H

ire

Techn

ology

deve

lopmen

t

Apps &

Web

deve

lopmen

t

Produ

ction

& Outsou

rcing

Conten

t crea

tion

Testin

g & QA

Localiz

ation

Publis

hing

Distribu

tion

Licen

sing

Trainin

gOthe

r

21% > $30K USD

Cost of proyects

39% $0 to $3K USD

40% $3K to $30K USD

Revenues

No revenues33%

Up to $6K USD33%

Between $6K to $60K USD

13%

More than 60K USD

21%

PerformanceFinantial

situation by the end of 2Q 2015

63% Black numbers (+3

point vs 2014)

37% Red numbers (-3 points vs 2014)

23

Mexican games

Challenges and opportunities for Latam

Naranya

Arturo Vélezarturo.velez@naranya.com

13 years creating Mobile Internet technology solutions for the Latin American market.

DistributionUser AcquisitionMonetization