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THEORY of DESIGN Dade Aderemi CorelDraw Creative Workshop Saturday, 29 March 2008

Theory Of Design

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Page 1: Theory Of Design

THEORYTHEORYof DESIGN

Dade AderemiCorelDraw Creative Workshop

Saturday, 29 March 2008

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Rule #1: Its not really about the tool…its all about the artistic mind…CorelDraw is just a tool…it won’t (Can’t) make you creative.

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Rule #2: there is a ‘science’ to creativity…this can be learnt… Once learnt…corelDraw then becomes a tool for expression

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UNDERSTANDING DESIGN

The first thing I did was to demystify design, tear it apart, see howIt fits together, understand the magic behind it…and maybe thenI would be able to replicate the Voodoo!

That was exactly what I did…

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ANATOMY OF A GOOD DESIGN….well, according to me

• The Background• The Active Fore-Image• The Font play• Then your ajasa…

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ANATOMY OF A GOOD DESIGN….well according to me

• The Background

• The Active Fore-Image• The Font play• Then your agasa…

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ANATOMY OF A GOOD DESIGN….well according to me

• The Background• The Active Fore-Image

• The Font-Play• Then your agasa…

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ANATOMY OF A GOOD DESIGN….well according to me

• The Background• The Active Fore-Image• The Font-Play

• Then your ‘ajasa’…

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ANATOMY OF A GOOD DESIGN….well according to me

Background

Active Fore Image

Font-play

Agasa

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ANATOMY OF A GOOD DESIGN….well according to me

Font-play

Active Fore-image

Background

ajasa

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ANATOMY OF A GOOD DESIGN….well according to me

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ANATOMY OF A GOOD DESIGN….well according to me

Oops! Sorry, I didn’t Tell you…Designing is all about eliciting EMOTIONS

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ANATOMY OF A GOOD DESIGN….well according to me

Let see the effects of backgrounds…

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ANATOMY OF A GOOD DESIGN….well according to me

Let see the effects of backgrounds…

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ANATOMY OF A GOOD DESIGN….well according to me

Let see the effects of backgrounds…

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ANATOMY OF A GOOD DESIGN….well according to me

Its about getting the FOUR right

Background | Active Fore Image | Font Play | Ajasa

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ANATOMY OF A GOOD DESIGN….well according to me

Switching Background…Changing moods…

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ANATOMY OF A GOOD DESIGN….well according to me

Switching Background…Changing moods…

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ANATOMY OF A GOOD DESIGN….well according to me

Switching Background…Changing moods…

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The Background…

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The Background…

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Font - Play

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Font - Play

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Active Font Image

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Active Font Image

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Ajasa

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• There is a method to the madness called creativity

• Learn From Designs Around You… Bad artists copy. Good artists steal!—Pablo Picasso

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Greeting Cards

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Handbills…

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Websites…

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Coming Up….• Getting To Know CorelDraw• Designing For Backgrounds• Selecting Appropriate Active Fore-Images• Using Fonts• Color Theory• CorelDraw Special Effects

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…in conclusion Remember:

• Background• Active – Fore Ground• Font – Play• Ajasa

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THANK YOU