THRIVING IN A WORLD OF CHANGE Future-friendly content with Drupal

@karenmcgrane

PRINT

WEB

MOBILE

TABLETS

SMART TV

IN-CAR

GOOGLE GLASS

WATCHES

STADIUM SCOREBOARDS

DIGITAL SIGNAGE

REFRIGERATOR

TOAST

CONTENT

EMAILINTRANET

SOCIAL MEDIA

MICROSITES

MOBILE WEBWEBSITE

PRINT

TABLET APPS

MOBILE APPS

BLOGS

SMART TV

IN-CARSYSTEMS

GOOGLE GLASS

DIGITAL SIGNAGE

DELICIOUSTOAST

WATCHES

THIS ISN’T JUST A FRONT-END PROBLEM.IT’S A CMS PROBLEM.

TRUE SEPARATION OF CONTENT FROM FORM

The future of content management systems is in their ability to

capture the content in a clean, presentation-independent way.

—Daniel Jacobson, Netflix

THE WEB IS NOT A LASER PRINTER

BLOBS vs. CHUNKS

STRUCTURED CONTENTSEMANTIC METADATACONTENT PACKAGESAUTHOR EXPERIENCE

STRUCTURED CONTENT

Which content should we include (or exclude)?Should long pages be broken into shorter ones?Will it work to reuse headings as links?Will it work to truncate body copy for teasers?What fallbacks can we provide if our desktop content just won’t work?

RESPONSIVE DESIGN WON’T FIX YOUR CONTENT PROBLEM.

SEMANTIC METADATA

Ethan Resnick, @studip101

Metadata is a love note to the future.

Metadata is the new art direction.

Jason Scott, @textfiles

CONTENT PACKAGES

COPE: CREATE ONCE,PUBLISH EVERYWHERE

AUTHOR EXPERIENCE

They hate all the fields.

They say they wantMicrosoft Word.

WYSIWYG is what they understand.

If I had asked people what they wanted, they would have

said faster horses.

—Not Henry Ford

IN-PLACE EDITING

THE FUTURE OF DRUPAL UX

IS YOU

DRUPAL CORE IS NOT COMING TO SAVE YOU.

http://www.usapics.net/freemont-bridge-portland-oregon.htmlhttp://www.flickr.com/photos/senexprime/8440161558/

YOU ARE A CONTENT STRATEGIST.

YOU ARE AN INFORMATION ARCHITECT.

Focus on that under-served use case: the person who is never, ever, ever going

to call themselves an Information Architect, but sure does need some

basic IA skills to do their jobs.

—Lou Rosenfeld

YOU ARE A UX DESIGNER.

1.ACCESS TO REAL USERS2.POWERFUL PROTOTYPING

TOOL

THE WEB ISN’T PRINT.

THE WAY PEOPLE CREATE CONTENT HAS TO CHANGE.

LET’S INVENT THE FUTURE.WITH DRUPAL.

THANK YOU

@karenmcgranebondartscience.com+1 (917) 887-8149