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Solar energy installations are growing at double-digit rates but the adoption rate trails Germany by 10X. We need to move beyond Solar-is-for-wealthy tree-huggers to solar is for American jobs and clean air.
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Mar 2011SamBeal.com
Time For a New Vocabulary
for renewable energy
Mar 2011SamBeal.com
Source SEIA, Mar2011
US PV Market
Mar 2011SamBeal.com
Source SEIA, Mar2011
US SHW Market
Mar 2011SamBeal.com
Source SolarTech Mar2011
Santa Clara County survey
Market Challenges
Mar 2011SamBeal.com
Clean-tech is a global economic driver
Subsidies drive learning curve i.e. cost
LEED and “net zero” are reshaping construction industry
Demand Response & Smart Grid are critical enabling technologies
Environment
Mar 2011SamBeal.com
Source: Danny Kennedy CEO, Sungevity
We need a new vocabulary
Mar 2011SamBeal.com
1B tons of coal - every year
1 ton = 1MW-hr
At 3¢/KW-hr
Mar 2011SamBeal.com
100,000 trains
100 tons/car
100 cars/train
1B tons =
100,000 trains
each year!
Mar 2011SamBeal.com
The End of Fossil Fuels?
In one generation we can eliminate coal
In two generations we can eliminate oil
No one renewable can accomplish this:
Solar + Wind + Biofuels + Geothermal
Mar 2011SamBeal.com
How close are we today?
GW
Renewable Energy today 90% of Israeli homes have SHW
(21% of energy)
PV provides 5% of German’s electricity
California is ~20% renewable energy with target of 33% by 2020.
Mar 2011SamBeal.com
What is needed in America
Education
Incentives (policy) to drive learning curve
Respect for clean, limitless energy
Mar 2011SamBeal.com
Market is growing but not uniformly
Clean-tech is a global economic driver
Energy policy is chaotic - but improvingLEED (energy efficiency buildings)
Net zero home construction
Demand Response, SmartGrid, HEM
Summary
