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This is a brief, basic social media presentation for small business including social media tips, social media tools, and social media content by Tina Reed Johnson, Web marketing and social media consultant.
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Keys to Using Social Media for Small Business
Tina Reed Johnson, Web Marketing & Social Media Consultant
Web site: http://tinareedjohnson.com
LinkedIn: http://linkedin.com/in/tinareedjohnsonhttp://www.linkedin.com/company/2454267
Facebook: http://facebook.com/tinareedjohnsonhttps://www.facebook.com/EnvironmentalIssuesImpact
Twitter: @tinareedjohnson
G+:https://plus.google.com/u/0/104326242844936940335http://gplus.to/EnvironmentalIssuesImpact
Pinterest: http://pinterest.com/tinareedjohnson/tinareedjohnson
Purpose & Definition Social Media for Business
Pre-sales communication tool to connect to customers
& prospective clients.
Not for hard sales – no ads in posts (buy ads separately)
Reminder
Develop relationships & trust
*Networking sites *Blogs, videos, images
*Social bookmarking *Forums, podcasts
Efficiency Social Media for Business
Tools:Software to schedule posts – time, day on multiple platforms (Hootsuite, PostPlanner, Tweetdeck)
Calendar for content with themes
Automatic posting (link platforms):
*Twitter & Facebook *WordPress & Facebook
*Twitter & LinkedIn
Be aware of differences between cultures & audience
Sharing options (between platforms)*Google Plus *Constant Contact
Social Media Content for Business
80/20 ruleInterests for your niche (not just business info!)
Make it personalImagesNews & FactsUpdates & QuotesHobbiesPetsVolunteering No politics or religionSports & EntertainmentEvents Blog posts Specials & CouponsContests (3rd party s/w)
Sharing is Caring!!!
Social Media Tips for Business
oBranding – be consistent, same name, message
oPhoto of yourself – smiling : )
oComplete Profile/Page
oCustom URL / Domain name: http://facebook.com/pages/smallbiz/13854439574http://facebook.com/smallbiz
oUse keywords in descriptions & posts
oTesting!
Social Media for Business
For more tips:Tinareedjohnson.com
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