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Tools of Engagement in Social Media for Training and Presenting
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Tools of Engagement: Presenting and Training in a World of Social Media
**Audio: Listen over your computer speakers or dial in:
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Q & A Type question here
Join the conversation on
#ToolsEngage @TomBunzel
@GoToTraining
Tom Bunzel Author & Presentation Expert
www.professorppt.com
@TomBunzel
Today’s Speakers
Michael Schmier VP of Research and Community
www.focus.com
Tools of Engagement:
Make Training Presentations Part of
a Conversation
@TomBunzel
#ToolsEngage
Copyright 2010 Tom Bunzel All Rights Reserved
The New Environment:
Socialnomics 2.0 • Facebook is now the 3rd largest
country in the world
• Facebook exceeds Google for weekly U.S. web traffic
• Social Media has become more popular online than porn
• -- Socialnomics by Erik Qualman
• www.socialnomics.net
The Essence of Social Media: Value not Vanity
• The key to the “Groundswell”: Everyone counts
• Presenters no longer broadcast
• Audiences expect to participate – know and connect with you in an ongoing conversation
• Learn a set of tools that keep you connected and engaged
Social Training Scenario: Law Firm 1. Prepare staff for topics using a blog –
engage in conversation 2. Stay connected online and with home
PC’s, smart phones/PDAs a) Send to Facebook Page for Legal Staff b) Create a hashtag for firm to filter
updates on Twitter – engage staff with questions and issues
c) Show firm social activities in Whrrl – engage on personal level
3. Invite to webinar about litigation issues– use social tools to promote via Facebook page
4. Post PowerPoint with narration on AuthorStream/YouTube – blog – to prepare for webinar (with hashtag on Twitter)
5. Cover training topic in Webinar using PowerPoint and Word docs – annotate with conference tools
6. Monitor backchannel on Twitter using hashtag
7. Archive webinar and use social tools to reach staff members who missed the event
8. Continue with Steps 1 & 2
Harnessing the Twitter Backchannel – Creating a Buzz with “#” Hashtags
• Electronic commentary and chatter during and even in opposition to a presentation
• Need to be aware and harness the energy ▫ Survive the experience – adequate preparation ▫ Respond to the audience’s needs – master the
phenomenon ▫ Engage with the backchannel – use it for your own
purposes
• Monitor and even display the Backchannel during the presentation
BackChannel Info and Resources
• Cliff Atkinson - www.backchannelbook.com
• Olivia Mitchell - http://speakingaboutpresenting.com/twitter/present-twitter-backchannel-ebook/
Filter with Hashtags:
Transcript: tweetdoc.org
PDF Compilation
of Tweets
Leveraging LinkedIn for Research and Referrals
• Fast growing business network - One user per second – and doubled this year
• LinkedIn is a professional resource – connect to contact list in Outlook
• Use Search to identify key contacts and potential audience
• Ask questions to dig deeper, meet and connect and build buzz and reputation
Friending Facebook for Events
• Get a web page for an event – have your friends comment and “Like” and link
• Use the page for registration – describe event or webinar
Create a Page for Your Organization
• A central area where you can communicate about the latest events and interact with students or colleagues
Populate the Page
• Promote; tell people
• Post updates
• Add information
New Facebook Page Features
• Notifications when fans interact with your page or posts
• A place to showcase photos along the top of your page
• A news feed for your page
• The ability to Like and post on other pages as your page
Giving Your Anecdotes and Stories a Whrrl
• Personalize your presentation or training
• Localize by checking in
• Upload pictures from portable devices to create a story and connection
Distributing Your Content Effectively – Sharing, Tags Mashability and Bookmarks
• Everything points and connects everywhere else
• Host once, display everywhere
• Everyone is a critic – comments are key
• How people tag and bookmark affect your brand and reputation
ShareThis: Get Users to Distribute
Your Content
Share This is a Program for “Mashing”
Using Hosted Video in Blogs and Presentations for Social Content
• The groundwork for the Groundswell
• Create a channel in YouTube
• Embed the code in your blog
• “Blog your brains out”
Embed Code from YouTube to Put
Video into a Blog Post
New YouTube Feature: Embed Code
• Paste Link (in Email)
• Share to Blogger
Get the Embed Code/HTML tab
Painless Video with PowerPoint:
• Ask questions to stimulate discussion
• Use analogies and metaphors
• Use visuals to connect emotionally
• Pose problems that evoke understanding ▫ Refer and relate to
ongoing conversation online in blogs, social networks and email
• Let audience participate in discussion and solutions
Strategies & Technologies For
Posting Training PowerPoint
Online (as Video)
• Make YouTube (or Vimeo), a central video repository • AuthorStream, a web-hosting site specifically for
PowerPoint presentations, hosting a presentation with embedded narration.
• Camtasia, a screen capture program capable of recording a live PowerPoint presentation with narration (and optional video of the presenter) and saving it various digital video formats that are web-friendly.
• GoToTraining, a web conferencing solution created specifically for training professionals -- lets you show a PowerPoint during an online event, and archive a digital video version for hosting online.
Got Movie? Upload to YouTube
• AVI
• MOV
• WMV
Access Your Channel (Account)
Fill in Form
Locate and Upload
AuthorSTREAM Accepts Embedded
PowerPoint Narration
DO NOT LINK Narration
Present and Narrate
Check Narration in SlideSorter –
Upload to AuthorSTREAM
Fill In Search Data (Meta Tags)
Check Confirmation Screen
Use URL and Embed Links Online
Play in AuthorSTREAM or Send to
YouTube
Converted Video in a YouTube Channel
Camtasia – Captures PowerPoint with
Narration or Your Entire Screen
Pre-Set or Custom Output Options
Console for Screen Capture
Add-In Directly in PowerPoint
Push Record – Deliver Presentation
Esc Out – Open in Editor
Tweak Narration, Add Effects
Set Zooms and Transitions
Output in a Format for YouTube or DVD
Record a Web Conference
• Citrix:
• GotoMeeting
• GoToWebinar
• GoToTraining
Pre-Set Recording Options (Local or
Online Archive)
Pay Attention to Audience View
Make Sure SOMEONE Monitors
Recording
GoToTraining – Comprehensive
Registration and Delivery Tools
Use a Central Administration Center
Maintain a Library of Content
Present and Record – Save and
Distribute (Archive)
Getting the Most out of Web Conferences and Webinars • Be creative and
have fun • Use chat, Q&A and
polling to foster participation
• Emphasize visuals to maintain attention
• Develop games, exercises and participation prior, during and subsequent to webinar
Additional Resources
• TechSmith – Camtasia ▫ http://www.techsmith.com/camtasia.asp
• YouTube ▫ http://www.youtube.com/
• SlideShare ▫ http://www.slideshare.net/
• Citrix Online – www.gotomeeting.com • SlideRocket
▫ http://www.sliderocket.com ▫ AuthorStream
▫ http://www.authorstream.com ▫ Send6.com – hosting large files (video)
▫ http://www.send6.com
Thank You
• Tom Bunzel:
http://www.professorppt.com
• tbunzel.blogspot.com (tech
and more)
http://www.professorppt.com/
ning_how.htm
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