By Mike Kavis

Top 10 signs that you are being“Cloud Washed” by a private cloudvendor

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Cloud washing (also spelled cloudwashing) is the purposeful and sometimes deceptive attempt by a vendor to rebrand an old product or service by associating the buzzword "cloud" with it.  

10.Your Infrastructure team is wearing the vendor’s new cloud t-shirts heading into the demo

9. Your on-premise disk provider is now your “private cloud” provider

8. You just bought a “cloud ready” appliance

7. The vendor’s “Cloud” consists of racks of servers and spaghetti wires and looks like your datacenter

6. Your vendor’s business card has the name of his defunct previous cloud company scratched out and his new company name penciled in

5. The vendor talks as if virtualization and cloud computing are the same thing.

4. The vendor makes statements like “Why would anyone ever put customer data in the cloud” while he updates your account information on his mobile Salesforce.com app

3. The vendor takes jabs at proven cloud vendors like Amazon, Google, and SalesForce.com

2. The vendor’s hobby is building his own kit car in his spare time.

1. The vendor looks like Larry Ellison