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Top 10 Data Center Strategy Success Criteria Build, Buy, Colocation or Cloud? May 16, 2012

Randy Ortiz VP, Data Center Design and Engineering

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Agenda

What are your data center options?

Top ten criteria to analyze your needs

Why flexibility matters

Questions?

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Platform

Perf

orm

ance

Flexibility

to th

e E

nd u

ser

IT Vendor

IT Vendor

IT Vendor IT Vendor

IT Vendor

IT Vendor

IT Vendor

3 3

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Platform Flexibility

Performance to the End user

IP Connectivity • Enterprise IP • TCP Acceleration

Colocation

Hosting

Cloud

• Space, Power, Cooling •  Interconnection

• Managed Hosting • Dedicated Hosting

• Private Cloud • Public Cloud • Cloud Storage

Content Delivery Network • Media Delivery, Transparent

Caching, Mobile Delivery • Analytics

We live and breathe a full range of intelligent IT Infrastructure services

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What are my options?

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Where do I start? Where am I headed?

Internet start-ups tend to migrate toward more dedicated infrastructure

Build, Wholesale, Retail Data Center

Managed Hosting

Private Cloud

Public Cloud

Enterprises tend to migrate their infrastructure toward the cloud

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Four options: many considerations

Build your own data center

•  Time to market •  Capital

investment •  Capacity •  Security and

asset control •  Redundancy •  Core business

focus

Wholesale considerations

•  Consistently high-occupancy in large pods

•  Power and cooling cannot be scaled

•  Strong presence in key markets

•  Cash flow stability

•  Lower operating costs

•  Lower price points

Colocation considerations

•  Cost-effective alternative to build your own

•  Flexible footprint up to certain dimensions

•  Service level agreements

•  Reduce and eliminate costs

•  Meets compliance requirements

•  Customize your requirements

Cloud considerations

•  Scalability •  Zero provisioning

cost •  Reduction of IT

staff •  Availability of

cloud data centers

•  Overestimating your needs in the cloud

•  Does it meet compliance and security requirements

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Definitions

Generally, greenfield, brownfield and powered shells are traditional real estate models

Turn-key is the core wholesale model, but some wholesalers will offer real estate solutions

Colocation is the most basic retail data center model

Hosting/cloud matches demand most closely, but higher opex per unit

Real Estate Wholesale Retail

Greenfield Brownfield Powered

Shell Turn-key Colocation Hosting/Cloud Definition A grassy field An

unimproved building

An improved building

A data center An improved multi-tenant data center

Fully outsourced, no physical equipment

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Poll question

How will you handle demand for more Data Center Infrastructure over the next 12-18

months?

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Topic: Data center demand trends

Uptime Institute Symposium Survey: May 2012 “How will you handle demand for more Data Center Infrastructure over the next 12-18 months?”

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10%

24% 29% 30%

42%

66%

Deploy Modular Solution

Lease Colocation

Space Build a New Data Center

Deploy to Cloud

Update Infrastructure

Consolidate Servers

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Top 10 Criteria to Analyze Your Needs

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1. Required availability: commonly known as the Uptime Institute’s Tier level

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Have your carefully evaluated your availability needs to avoid over sizing and over designing your data

center?

The more available your site, the larger the expense.

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2. Anticipated day one loads and incremental growth

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Do you know the power profile of your existing equipment and its longevity?

Track your IT equipment patterns.

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3. Location impacts

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Can you rank what is most critical: close to headquarters, DR site, energy rates, power/cooling,

carrier diversity?

Decide on the most important factors.

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4. Design and construction consulting and vendor selection

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How will you go about choosing a vendor/partner?

Selecting the correct team can make or break your project.

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Have you considered your variables for computing, facility and financial impacts?

5. Life cycle cost modeling

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Data center lifecycles include many components.

-

0.5

1.0

1.5

2.0

2.5

3.0

3.5

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

PUE

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6. Green evaluation to PUE

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Have you quantified the costs associated with going green? What are your business requirements for this

certification?

It isn’t easy being green.

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7. Modular approach

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What are your sizing needs now and later?

Build with the future in mind and allow for easy transitions.

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8. Staffing capabilities

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Do you have the personnel needed to operate your facility?

Building a data center is complex.

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9. Budget analysis

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Who makes these decisions? What about CAPEX vs. OPEX?

Corporate expectations and goals need to be aligned.

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10. Regulatory impact

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Do you need to meet industry compliance requirements such as HIPAA or data center-specific

needs such as SOC?

Costs and time increase with specific regulatory specifications.

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Why Flexibility Matters

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Have a clear goal but be flexible in

how you achieve it.

Flexibility

Flexibility The Importance of

Money

Expertise

Risk

Speed

Regul- ations

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Questions?

www.internap.com #datacentersuccess

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