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Part 2 of The ABCs Of Internet Marketing
Top 10 On-Site SEO Practices
SEO and SMM Terms
Jerusalem Web ProfessionalsTuesday, June 12, 2012
Top 10 On-Site SEO Practices
On-Site SEO is the practice of optimizing content and technology within your own website so that it ranks higher in search engines.
Two Main Areas of Practice Clean and Functional Code
Optimized Content
Top 10 On-Site SEO Practices
1) SEF URLs(Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formating8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors
SEF URLs
(Search Engine Friendly Uniform Resource Locators)
http://wines.com/dry-red-wine/barkan-merlot-2004.phpvshttps://checkout.store.com/catalog/index.jsp?cat_id=1013
SEF URLs
Use keywords in the domain, directory names and filenames
Do not use generic or structural words (catalog, about-us)
Have short content-related URLs
Use lowercase URLS
Do not mix www and non-www in internal links
Google recommends that you punctuate with hyphens (-) instead of underscores (_) in your URLs
SEF URLs
Be Aware of Problematic URLsSearch Results
Calendars
Use cookies instead of session Ids
SEF URLs
Be Aware of Problematic URLsBlock Indexing in your robots.txt
For a site like http://www.wine.com/wine-search-results.jsp?Ne=292&N=461+4294967240+4294967270User-agent: GooglebotDisallow: /wine-search-results.jsp
SEF URLs
Be Aware of Problematic URLs
Google suggests add a nofollow attribute to dynamically created links. However, if these are linked from other sources, search engines will find them. Block pages with a no index meta tag in the template
as opposed to
SEF URLs
Check your site for broken URLs (links).
Test with GOOGLE WEBMASTER TOOLhttps://www.google.com/webmasters/tools/
Creating a Google-friendly URL structure:
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=76329
SEF URLs & 301 Redirects
Only have one DomainUse no follow links and 301 redirect
Use Apache's htaccess guide http://httpd.apache.org/docs/2.0/misc/rewriteguide.html
Top 10 On-Site SEO Practices
1) SEF URLs(Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formating8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors
Guidelines for
Title & Description Tags
Google uses title and description tagsThey do not say they use the keyword tag.
Use keywords in tags but avoid keyword stuffing
Use "Old Words"http://www.useit.com/alertbox/search-keywords.html
Be Descriptive and Accurate
META TAGSgoogle.com/support/webmasters/bin/answer.py?answer=79812
Guidelines for
Title & Description Tags
Title tag is used by Google for indexing
Title tag is displayed in search results
Each page title should be unique
Site name should be secondary, if at all
TITLE TAGgoogle.com/support/webmasters/bin/answer.py?answer=7092
Guidelines for META Tags
PUT YOUR TITLE HERE
Guidelines for
Title & Description Tags
Guidelines for
Title & Description Tags
Avoid: HomeBetter: Webmaster Central home pageBest:Webmaster Central home page | Search engine tips and tools for webmastersTo be avoided (may cause your site to be perceived as spam):Webmaster Central seo optimization search engine search engine google web search google search results improve search results seo optimize search searching serps
TITLE TAGgoogle.com/support/webmasters/bin/answer.py?answer=7092
Guidelines for
Title & Description Tags
Description used by Search engines
Should be no more than 150 characters, no less than 70 characters
Different descriptions for each page
Use appropriate format
Guidelines for
Title & Description Tags
All In One SEO For Wordpress
All In One SEO For Wordpress
All In One SEO For Wordpress
All In One SEO For Wordpress
All In One SEO For Wordpress
All In One SEO For Wordpress
All In One SEO For Wordpress
Top 10 On-Site SEO Practices
1) SEF URLs(Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formating8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors
Word Spamming, Keyword Stuffing, Keyword Density
Best strategy: Write good relevant content for humansBe aware of single keywords and keyphrases of two or three terms
Keyword Density should not exceed 6%
Online Toolshttp://www.linkvendor.com/seo-tools/keyword-density.html
http://www.keydensity.com/
http://www.keyworddensity.com/
Webmaster Tools: Sitemaps
Text file called sitemap.xml in your root directory
A list of URLs or sitemaps
Specify all URLs using the same syntax
Do not include session IDs in URLs
Do not include URLs of images
http://www.google.com/support/webmasters/bin/topic.py?topic=8467
Webmaster Tools: Sitemaps
Definitions for each URL in a SitemapLocation (URL)
Time it was last modified
How often it is updated
Priority
http://www.google.com/support/webmasters/bin/topic.py?topic=8467
Webmaster Tools: Sitemaps
http://www.example.com/ 2012-06-01 monthly 0.8
http://www.google.com/support/webmasters/bin/topic.py?topic=8467
Webmaster Tools: Sitemaps
Sitemap generators
On-line: http://www.xml-sitemaps.com/Software: We use RAGE Sitemap Automator (For Mac)
http://www.ragesw.com/products/googlesitemap.htmlSubmit your sitemap after verifying your site on Google
https://www.google.com/webmasters/tools/On-line services submit to Google, Yahoo!, Ask.com, MSN (Live.com) and Moreover.com.
http://www.sitemapwriter.com/notify.phpSubmit using your robots.txt file
Sitemap: http://www.example.com/sitemap.xml
XML Sitemaps
Top 10 On-Site SEO Practices
1) SEF URLs(Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formating8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors
robots.txt
To exclude all robots from the entire serverUser-agent: *Disallow: /
To allow all robots complete accessUser-agent: *Disallow:
To exclude all robots from part of the serverUser-agent: *Disallow: /cgi-bin/Disallow: /tmp/Disallow: /junk/
To exclude a single robotUser-agent: BadBotDisallow: /
To allow a single robotUser-agent: GoogleDisallow:User-agent: *Disallow: /
To exclude all files except oneUser-agent: *Disallow: /~joe/stuff/
Proper Use of HTML Tags (H1, H2)
Main TitleSubtitleHeading
Proper Use of Images
Never Use An Image Instead of Text
(What Not To Do)http://www2.kenes.com/mascc
Proper Use of Images
Always use Alt Text
Proper Use of Images
Proper Use of Images
Proper Use of Images
Use Text Links and Title Attribute
Top 10 On-Site SEO Practices
1) SEF URLs(Search Engine Friendly Uniform Resource Locators)2) 301 Redirects3) Title & Description Tags4) Keyword Spamming5) Sitemaps6) Robots.txt7) H1 H2 tags and proper HTML formating8) Image use and alt tags9) Text links with attributes10) 404 (Page Not Found) Errors
Error Pages (404s)
Error Pages (404s)
Error Pages (404s)
Error Pages (404s)
For More on SEO Tips and Wordpress
http://yoast.com/articles/wordpress-seo/
Thank You
Charlie Kalech
Director, J-Town Productions Ltd.
[email protected]@CharlieKalech
For More Resources Fan Us on Facebookhttp://facebook.com/jtownproductions
For More Events and SeminarsJoin Jerusalem Web Professionals (JWP) Facebook Group