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The 2014 State of Embedded Analytics Report was released, providing insight on why and how software providers are embedding analytic capabilities within their applications. Based on a survey of more than 400 software and SaaS executives, product managers, and technology leaders, this 42-page report is filled with best practices and valuable insights on embedded analytics. This presentation highlights the top findings.
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#SOEA
2014 State of Embedded Analytics
Top 10 Insights
#SOEA
#SOEA
Presenter
Alvin Wong
Product Marketing Manager
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Embedded Analytics
Integration of analytic content and capabilities inside software applications
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It’s about creating applications that
users love with embedded analytics.
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#SOEA
2014 State of Embedded Analytics
We surveyed more than 400 software
and SaaS companies of all sizes.
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1. Embedded analytics is here now.
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72%of software providers
have embedded
analytics
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2. Customers demand embedded analytics,
and the user base is expanding.
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86%of software providers say
analytics is important to
their customers
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51%today
Regular users of analytics:
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68%1-2 years
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Think “customer first”
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3. Analytics is a substantial portion of the
overall value of software applications today.
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35%Median value of analytics
as a percentage of the
overall product value
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Where is the value of your
application?
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4. Software providers continue to invest in
embedded analytics.
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65%of software providers will
invest in embedded
analytics over the next 12
months
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43%of those who do
NOT have
embedded
analytics
Who will invest in embedded analytics over
the next 12 months?
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75%of those who do
have embedded
analytics
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Invest for the short- and long-term.
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5. Embedded analytics drives revenue.
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85%of software providers say
embedded analytics has
helped them increase
revenue
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22.6%Of those who charge for
analytic capabilities, companies
charge on average 22.6% on
top of their core offering.
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6. Embedded analytics delivers a wide
range of strategic results.
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Software providers agree that embedded
analytics helps them:
89%
90%
90%
91%
92%
92%
Create a competitivedifferentiator
Attract new users
Give better sales demos
Increase end user adoptionof the product
Improve customersatisfaction
Improve user experience
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Think ROI.
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7. Analytics is not fully embedded (yet).
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How applications embed analytics today
Level 1
Gateway to
AnalyticsLevel 0
Standalone Analytics
Application
Level 2
Inline AnalyticsLevel 3
Infused
Analytics
Application
OK
Analytics
Application
OK
Module
OK
OK
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9%16%
53%
22%
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100%of those who infuse
analytics say it
increases revenue
Infused analytics delivers results
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95%of those who infuse
analytics say it
creates a competitive
differentiator
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8. The trend is moving toward
Infused Analytics.
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How applications anticipate embedding
analytics
15% 14%
30%
41%
Standalone Gateway Inline Infused
Application
OK
Analytics
Application
OK
Module
OK
OK
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How applications anticipate embedding
analytics
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5%10%
34%
51%
Standalone Gateway Inline Infused
With Embedded Analytics Today
37%
23% 22%18%
Standalone Gateway Inline Infused
Without Embedded Analytics Today
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Plan for deeper integration,
in phases.
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9. Popular analytics capabilities
remain popular.
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Analytics capabilities offered by software
providers today
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Importance of capabilities over next 12 months
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Map capabilities to your users.
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10. Big data adoption will grow.
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Data sources to be deployed
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Data is evolving.
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2014 State of Embedded Analytics Report
• Executive Insights on
Embedded Analytics
• Why Embed Analytics
• How to Embed Analytics
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http://learn.logianalytics.com/2014-soea
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#SOEA
2014 State of Embedded Analytics
Top 10 Insights
#SOEA
