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Top tips for intranet search
Search engine optimisation is not a dark arthttp://not-alchemy.org
A poor search function doesn’t just mean users can’t find the content they want; it reduces user confidence in the whole intranet.
It‟s one of the most useful features on an intranethttp://webaddresshere.com
When it works, it’s great – helping people to quickly find what they’re looking for.
But also one of the most complained-about.http://webaddresshere.com
Pages and pages of badly-titled, irrelevant results annoy and frustrate users, leading many to ask…
“Why can‟t it be more like Google?”http://notgoogle.com/you/wish
Users have grown used to search engines ‘just working’. So when yours doesn’t, they’re even more disappointed.
Good content + Good pages = WINhttp://quitesimplereally.com
Problem is, a lot of intranet content just doesn’t meet these basic criteria.
Intranetizenhttp://intranetizen.com
A world-leading intranet blog written by four amazing UK practitioners.
Interaction Intranet
Conferencehttp://www.intranetconference.com
Exclusively intranets. Learn all you need to know about the hottest intranet topics of 2012.
#IIC12http://twitter.com
That’s today’s hashtag. Join the conversation online now, and after the event.
Optimise your contenthttp://optimisation.net
Ensure your content is designed to be found by search engines
Titlehttp://title.net
The title is what shoes up on the results page. Can someone tell what the page is about just from reading the title?
Introhttp://intro.com
The introduction should clearly summarise the content. It’s the bit that shows up in results.
Keywordshttp://what.your.page/is/about
Search engines scan the page for keywords. Make sure your content contains the right keywords so it can be found. Simples!
Metadatahttp://metadata.com
You can set up enterprise search to more heavily weight this and ensure important content is found.
Intranetizenhttp://intranetizen.com
A work of staggering genius. About intranets.
#IIC12http://twitter.com
That’s today’s hashtag. Join the conversation online now, and after the event.
Interaction Intranet
Conferencehttp://www.intranetconference.com
Exclusively intranets. Learn all you need to know about the hottest intranet topics of 2012.
Optimise your contenthttp://optimisation.net
Ensure your content is designed to be found by search engines
Titlehttp://title.net
The title is what shoes up on the results page. Can someone tell what the page is about just from reading the title?
Introhttp://intro.com
The introduction should clearly summarise the content. It’s the bit that shows up in results.
Keywordshttp://what.your.page/is/about
Search engines scan the page for keywords. Make sure your content contains the right keywords so it can be found. Simples!
Metadatahttp://metadata.com
You can set up enterprise search to more heavily weight this and ensure important content is found.
Before you let them loose on your CMShttp://quite-simple-really.org
You wouldn’t give someone your car keys if they haven’t got a licence.
Give them a little training on the basicshttp://a littleknoweldgegoesalongway.com
Some basic training on the key elements of content SEO
And help them understandhttp://webaddresshere.com
Understand how they can make their content perform better in search
How to make their content findablehttp://notgoogle.com/you/wish
Using those key elements – title, headers, keywords
Train your contributorshttp://optimisation.net
Make sure the people who write the content understand SEO
Sharon O‟Deahttp://sharonodea.co.uk
That’s my blog that I hardly ever update
James Robertson
has a book outhttp://www.steptwo.com.au
He probably won’t mention it though.
#IIC12http://twitter.com
That’s today’s hashtag. Join the conversation online now, and after the event.
Because Google has much more money than youhttp://www.google.com/minted
Search giant Google has a turnover of billions of dollars and tens of thousands of staff across the world
And they‟ve spent the last fourteen years stalking youhttp://www.google.com/search
They have hundreds of people who analyse search behaviour
They read your emailshttp://www.gmail.com
They scan every single one of your mails to make sure adverts – and paid search – is as closely targeted as it can be.
They‟ve driven a little car down your streethttp://streetview.google.com
You live in the terraced house with the blue door. You drive a grey VW Polo. You should trim the hedge out the front.
They know your search historyhttp://saucy-pix.xxx
All of it. Even the bit you don’t tell your wife about.
“Why can‟t it be more like Google?”http://www.morelikegoogle.com
Yeah, we’ve all heard this. A lot.#IIC12http://twitter.com
That’s today’s hashtag. Join the conversation online now, and after the event.
Follow the livebloghttp://intranetizen.com/lliveblog
Exclusively intranets. Learn all you need to know about the hottest intranet topics of 2012.
@sharonodeahttp://twitter.com/sharonodea
That’s me. Tweet me up; I’ll read it after.
It‟s not Google
Don‟t leave it all to „that bloke in IT‟http://that-bloke-in-IT.co.ck
The one with the Marillion t-shirt who lives with his mum
Get access to the back endhttp://a littleknoweldgegoesalongway.com
Persuade the bloke in IT to give you access.
And learn how to use ithttp://userguide.net
Ask your supplier for training and documentation. There’s tons of information about most common search engines on the interwebs
Take control of your toolshttp://seizetheday.tv
Spend some time working out how to configure your search engine. Like Marx said, he who controls the means of production holds the power.
Understand your toolshttp://make-search-work.netLearn how to use your admin interface
Tweak me
lunch menu
expenses
payslip
leave form
HR
jobs
sick leave form
phone book
new starter
IT helpdesk
Focus on popular searches
Think: what do people use the intranet for?http://www.backtobasics.org.uk
Think back to when your rolled out the intranet; what’s it supposed to do for your organisation?
Focus on key taskshttp://www.my-organisation/key-user-tasks
What are the key things people in your organisation need to do to get their jobs done
And key searcheshttp://www.what-people-need.net
What do they need to look for in order to do those tasks?
Test them outhttp://www.checkitout.co.uk
What happens when you search for those things? What do you get? Are you disappointed with the results?
Understand what users are looking forhttp://www.key-objectives.com
Focus on the basics first.#IIC12http://twitter.com
That’s today’s hashtag. Join the conversation online now, and after the event.
Martin Whitehttp://www.intranetfocus.com
He has a book too. It’s not bad.
Intranetizenhttp://intranetizen.com
The finest intranet blog on the planet, if we do say so ourselves
Play scheme
Transport disruption
Your search top tips for intranet search did not match
any documents
Suggestions:
• Review your failed searches regularly
Intranetizen.comhttp://intranetizen.com
All intranet, all the time. On your internets.
J Boye Aarhushttp://www.jboye.com
Enjoyed this conference? Come to Denmark! In November! And run with the Vikings!
#IIC12http://twitter.com
That’s today’s hashtag. Join the conversation online now, and after the event.
Acme refrigerator – design specificationshttp://intranet/departments/design/fridges/acme
Acme is the largest and quietest domestic refrigerator in its price bracket
Acme refrigerator - New models for 2013http://intranet/departments/design/fridges/acme
2013 models are the most energy-efficient yet. This new range is also available in a range of colours
Acme refrigerator – older modelshttp://intranet/departments/design/fridges/acme
Full design specifications for pre-2012 models
Personalise results
Acme refrigerator – what they‟re all aboothttp://intranet/departments/customer-service/brands/acme
Troubleshooting and home fixes on installation and other common concerns, eh.
Acme fridges – Maple Syrup storage tipshttp://intranet/departments/customer-service/brands/acme
Best Acme range fridges for storage of maple-based syrups in small to medium quantities
Acme refrigerator – Moose damage, eh?http://intranet/departments/customer-service/brands/acme
Details of how to book home engineer visits for Acme products
Keep it simple
SearchFor exact phrase
For at least one of these words
Without these wordsBetween these datesData source Meaningless DatabaseName
run query
search
File type web pages (.html)
canteen menu
and
salesfigures-Q1-with-debbie-
comments.xlsxhttp://intranet.acme.com/sales/records/2011-
2012/Q1/sales/individual/916643/debbie/excel
Created by: Deborah Smith Uploaded by: Deborah SmithLast modified: 29/03/2010 Size: 46kb
salesfigures-Q2-with-debbie-
comments.ppthttp://intranet.acme.com/sales/records/2011-
2012/Q1/sales/individual/916643/debbie/presentations
Created by: Deborah Smith Uploaded by: Deborah SmithLast modified: 26/03/2010 Size: 1.91MB
salesfigures-2009-10.ppthttp://intranet.acme.com/sales/records/2009-
2010/sales/individual/916643/my-stuff
Created by: Deborah Smith Uploaded by: Deborah SmithLast modified: 17/10/2010 Size: 1.91MB
Sales targets DRAFT 2012-13http://intranet.acme.com/sales/records/2011-
2012/targets/sales/individual/916643/debbie/
Created by: Deborah Smith Uploaded by: Deborah SmithLast modified: 04/04/2012 Size: 4.64MB
Sales leaderboard Q4 2011.docxhttp://intranet.acme.com/sales/records/2011-
2012/Q1/sales/individual/916643/debbie/
Created by: Deborah Smith Uploaded by: Deborah SmithLast modified: 02/01/2012 Size: 1.1MB
Improve look and feelhttp://www.morelikegoogle.com
Strip out unnecessary detail on the results page
People equate Google with qualityhttp://www.google.com/quality
It’s seen as the ‘gold standard’ of search engines
Even if you leave everything else the samehttp://www.google.com/search
And don’t change any of your search setup at all.
Just make your results page more like Google‟shttp://www.gmail.com
Using familiar layouts, colours and fonts
And satisfaction with search will go uphttp://streetview.google.com
Call it a quick win.
Make it look more like Googlehttp://www.morelikegoogle.com
Research shows this makes a huge difference#IIC12http://twitter.com
That’s today’s hashtag. Join the conversation online now, and after the event.
Follow the livebloghttp://intranetizen.com/lliveblog
Exclusively intranets. Learn all you need to know about the hottest intranet topics of 2012.
@intranetizenhttp://twitter.com/intranetizen
That’s us. Follow us on Twitter for weekly(ish) intranet news and views