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10. Speed
• Mobile websites are optimized for faster download speeds because
most Smartphone users do not want to wait more than four
seconds for web page to load. Designers accomplish this by
limiting the amount of text on the pages and reducing the size of
images. This also forces the business to focus on what message it
is truly trying to convey.
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9. Google wants it
• The leading search engine has been making a push toward more
mobile websites because it believes this is what Smartphone users
want. Google wants to continue to look good to those using its
search capabilities. Websites designed for a personal computer do
not look good on a Smartphone. Google is hoping to avoid
frustrated web surfers by providing the Internet experience they
want. If it’s good enough for Google, it should be good enough for
your business.
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8. Your competitors are doing it
• Given the fact Google wants more mobile websites, more
businesses will start moving that way. You don’t want your
company to fall behind the competition.
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7. Your customers want it
• In a recent survey, half of mobile device users surveyed said even
if they like a business, they would visit its website less often if it
didn’t work well with their Smartphone.
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6. Customer retention
• About 66 percent of those Smartphone users surveyed said a good
mobile site would make them more likely to make a purchase,
while 74 percent said they would be more likely to return to that
site.
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5. Targeted search
• Having a mobile website allows the business another chance to
provide original content that can help rank its websites, traditional
and mobile, higher on Google’s lists. Even though the keywords
may be the same on both sites, mobile users may choose slightly
different phrasing. By being active on social media sites, and
providing links to the mobile site, there could be even more
activity coming your way. If those links get reposted, it can help
increase the site’s ranking.
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4. Constant opportunity –
• Computer users are locked into surfing the Internet from their
home. Smartphone users, on the other hand, have the opportunity
to come knocking any time, even if they are out and about.
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3. Integration
• A mobile website may be designed with different factors in mind, but it should serve as a compliment to the desktop version. The two can play off each other to ensure as many customers as possible have a good experience from your business. The main website should be able to detect when it has been contacted by a smartphone and automatically send that user to the mobile website. On the other hand, mobile users should be given the opportunity to return to the desktop site if that’s what they prefer. They should provide the same basic information about the business, though it might be delivered in different ways. Desktop websites have more room and people do not mind scrolling. Mobile sites needs to be more focused, but both represent the business.
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• Smartphone allow users to shop, read, search for information and
discover local pizza shops when they are in a new area. Industry
experts estimate the mobile web is growing eight times faster than
did the original wave of online desktop sites. Google estimates
smartphone users are rarely more than three feet from their
device.
2. Incredible growth
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1. It is just starting –
• As fast as the mobile web is growing, it’s still really just gettingstarted. In a recent survey, 72 percent of mobile users surveyedresponded that a mobile-friendly website is important to them, but 96percent of them also said they have visited sites that are not mobile-friendly. Now is the time to reach out to that growing audience andgrab them before the competition figures out how to successfullydesign a mobile site.
Smartphone use is skyrocketing and this is providing businesses with aplethora of opportunities to gain new customers. Mobile device userswant websites that work well on their Smartphone, and businesses thatcan provide that will have a definite advantage over their competitors.
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