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MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
1
Management Information System
Enterprise systems
2
APPLICATION AREAS
• Systems that span organizational boundaries• e-Business applications
– B2C – link businesses with their end consumers– B2B – link businesses with other business
customers or suppliers• Electronic data interchange (EDI) systems
Interorganizational systems
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
3
APPLICATION AREASIntraorganizational systems
• Systems that support all or most of the organization
Enterprise Systems
• Systems that support a specific manager or group ofmanagers
Managerial Support Systems
4
APPLICATION AREASIntraorganizational systems (cont’d)
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
5
CRITICAL CONCEPTS
• A group (or batch) of transactions areaccumulated, then processed all at one time
Batch processing
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CRITICAL CONCEPTS
• In the early days of computers, all processeswere batched
• Major problem is the time delay before themaster file is updated
Batch processing (cont’d)
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
7
CRITICAL CONCEPTS
• Each transaction is entered directly intocomputer when it occurs
Online processing
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CRITICAL CONCEPTS
Batch processing vs. Online processing
Batch Processing Online Processing• Significant delay before master
file is updated (usually 1 day)• Master file updated within a
fraction of a second• Much less expensive to
operate• Much more expensive to
operate• Some applications naturally
suited for batch processing(e.g., payroll)
• Some applications need to beprocessed in real time
Note: given the tradeoffs, hybrid systems that combine onlinedata entry with batch processing are very common
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
9
CRITICAL CONCEPTSOnline processing
• A fully implemented online system where userinteracts directly with the computer
Interactive System
• Provides for online data entry, but processing oftransactions is deferred for batch processing
In-line System
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CRITICAL CONCEPTS
• Information systems that support one of anorganization’s primary business functions
Functional information systems
Example Business Functions and Subsystems
Marketing Accounting Personnel
SalesForecasting
ProductionPlanning
ProductionScheduling Etc.
Personnel Engineering
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
11
CRITICAL CONCEPTS
• Serve more than onevertical level in anorganization or industry
Vertically integrated information systems
Capture initial sales data
Produce invoices
Middle ManagementWeekly data analysis totrack slow-moving items
and productive salespeople
Top ManagementLong-term trend analysis
Example Sales System
12
CRITICAL CONCEPTS
• Refers to mode of delivery rather than traditionalclass of applications
• Processing power is distributed to multiple sites,which are then tied together viatelecommunications lines
Distributed systems
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
13
CRITICAL CONCEPTS
• A type of distributed system where processingpower is distributed between a central servercomputer and a number of client computers(usually PCs)
Client/server systems
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CRITICAL CONCEPTSClient/server systems (cont’d)
MiddlewareClient Server
• Handles userinterface
• Accesses distributedservices through anetwork
• Runs on bigger machine• Handles data storage
for applications …– Databases– Web pages– Groupware
• Software to supportclients and serverinteraction
• Three categories:– Server operating systems– Transport stack software– Service-specific software
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
15
CRITICAL CONCEPTS
Two-tier system• Original client/server
systems
Client/server systems (cont’d)Three-tier system
• Became popular inthe mid-1990’s
Server
Client
ApplicationServer
Client
DatabaseServer
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CRITICAL CONCEPTS
• Two models:– Fat client/thin server: most processing done on
the client– Thin client/fat server: most processing done on
the server
• In general…– Web and groupware servers are fat servers– Database servers are thin servers
Client/server systems
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
17
CRITICAL CONCEPTS
• Application architecture based on a collectionof functions, or services, where these servicescan communicate (or be connected) with oneanother
• Advantages:– Once a service is created, it can be used over and
over again– Services can be created internally or obtained
externally
Service-oriented architecture (SOA)
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CRITICAL CONCEPTS
• A particular collection of technologies built around the XML standard ofcommunicating
• XML is used to tag the data• Other protocols used in web services include:
– Web Services Description Language (WSDL) describes the servicesavailable
– Universal Description, Discovery, and Integration (UDDI) lists theservices available
– SOAP (originally Simple Object Access Protocol, but now just the initials)transfers the data
• Web services is often the means by which SOA services communicate withone another
Web services
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
19
TRANSACTION PROCESSING SYSTEMS
• Process thousands of transactions each day inmost organizations
• Examples: sales, payments made and received,inventory shipped and received, payingemployees
• Typical outputs: invoices, checks, orders, reports• Critical to business operations
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TRANSACTION PROCESSING SYSTEMS
• Common systemused to producepayroll checks
• Also containsnumerous othersubsystems
Payroll system
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
21
TRANSACTION PROCESSING SYSTEMS
• Basic idea…– Orders received and entered into system– System updates files and prints invoice
• Also contains numerous other subsystems
Order entry system
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TRANSACTION PROCESSING SYSTEMSOrder entry system (cont’d)• Transaction begins with an entry of a Sales Order or a
Query
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
23
ENTERPRISE RESOURCEPLANNING (ERP) SYSTEMS
• Set of integrated business applications (modules)that carry out common business functions– The same transaction data is accessible to people
working in multiple functional units within theorganization (sales + accounting +…)
• ERP modules reflect a process-oriented way ofdoing business– Not separate systems for separate functions– Support for “Order fulfillment,” not just Sales
• Usually purchased from a software vendor• “First wave” of enterprise system packages
24
ERP SYSTEMS
CUSTOMERS
ProductionProcurement Distribution
MaterialsManagement modules
Production/Operations modules
Sales/Distribution modules
Financials/Accounting modules
Human Resources modules
SUPPLIERS
3 Modules for Value-Chain Activities
2 Modules for Enterprise Support Activities
SAP and other vendors designed “suites” of integrated modules for “back-office”transaction processing that eliminated the need for custom-developed interfaces.
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
25
ERP SYSTEMS
• Choosing the right software is important– From one vendor or multiple vendors (“best of breed”)
• Implementing multiple modules at once is difficult– Requires large investment of money and people
resources
Source: Gartner Dataquest
26
ERP SYSTEMSToday’s vendors offer modulesbeyond the “back-office” modules
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
27
ENTERPRISE RESOURCE PLANNING SYSTEMS
• Support for Cross-Functional processes– Modules were designed to support business processes that
involved multiple business functions and multiple geographiclocations
• Access to Integrated Data via a unified platform– Data entered into one module could be accessed in real-time by
other modules, by employees in dispersed business units, if asingle centralized database is implemented.
• Support for Global Transactions– National currencies are automatically converted to the parent
firm’s currency– Employees in different countries can see the same screen in
their own languages
Benefits for Business Operations and Decision-Making
28
ENTERPRISE RESOURCE PLANNING SYSTEMS
• Centralized Database on Client/Server Architecture– Many early adopters replaced legacy system applications (with
separate databases) written for mainframe computers• Software updates with increased functionality from the vendor
on a regular basis– Companies can avoid high costs of customized system enhancements
• Standard IT platform for external transactions and regulatorycompliance– Enables transactions with external suppliers and customers– Costs avoided for updating legacy systems (e.g., Y2K and Euro
compliance)
Benefits for Managing the IT Infrastructure
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
29
DATA WAREHOUSING
• Is the establishment and maintenance of a largedata storage facility containing data on all (or atleast many) aspects of the enterprise
• Provides users data access and analysiscapabilities without endangering operationalsystems
• Designed for analysis of data, not efficientoperational performance
• Summary reports may be automaticallygenerated on periodic basis
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DATA WAREHOUSING
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
31
DATA WAREHOUSING
• Subject-oriented– Data stored by business subject, rather than by application– Customer, Claims vs. Order-Billing, Claims Processing
• Integrated– Data stored once in a single integrated location
• Time-variant– Data tagged with some element of time– Data available for long periods of time
• Nonvolatile– Data warehouse is “read only”: existing data is not
overwritten or updated
Key characteristics of data in a data warehouse
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DATA WAREHOUSING• Establishing a data warehouse:
– Is time-consuming and expensive– Requires software tools to:
• Construct warehouse• Operate warehouse• Access and analyze data from the warehouse
• Average project costs based on study of 33 DW projects(from Journal of Data Warehousing)
Average 1st-year costs $1,560,371Data extraction and transformation 200,000
DBMS software 105,000
DW Administration 588,000
System staff and system integration 222,000
EIS, DSS, and Data mining software 272,000
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
33
CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS
• A business strategy directed at customerrelationships that involves new businessprocesses for execution and communication– Customer interactions focused on customer needs
• Integrated approach to customer channels formarketing, sales, and support– Cross-functional vs. single functional view
Customer relationship management (CRM)
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CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS
• A new way to compete using IT: service-baseddifferentiation– Single-face-to-the-customer, no matter which channel
customer uses
CRM systems
Traditional Channels New Electronic Channels
• Call centers • E-mail
• Field reps • Web sites for consumers andpartners
• Retail dealer networks/business partners
• Communications via wirelessdevices
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
35
CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS
• Many players in the CRM systems marketplace• Most of the top CRM enterprise vendors offer:
– Traditional out-of-the-box CRM– Traditional CRM with templates for specific
vertical industries• Major ERP software vendors also offer CRM
modules (e.g., SAP and Oracle)• Salesforce.com offers an on-demand solution
– Vendor is also the software host– Recently purchased by Oracle
CRM systems (cont’d)
36
CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS
Types of purchased CRM systems
CRMSuites e-CRM
ERPExtensions
Ex. Siebel, Clarify Ex. NetPerceptions(automated customer interactions)
Ex. mySAP, PeopleSoft/Vantive
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
37
CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS
1: Implementing CRM before creating a businessstrategy for how data will be used
2: Rolling out a CRM system before changing internalprocesses to support the data collection and usage
3: Assuming that “more [CRM technology] is better”
4: Stalking, not “wooing,” Customers
CRM Implementations: 4 “Perils” to Avoid*
*Rigby et al., “Avoid the Four Perils of CRM,” Harvard Business Review, Feb. 2002, 101-109.
38
DATA WAREHOUSE &CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS
• CRM systems often pull data that is stored in adata warehouse
• Example: Harrah’s Entertainment– Total Rewards system captures all guest transactions
(including slot machines and game tables)– Harrah’s can track who plays what games, where,
when, and how often – and then offer special dealsaimed at generating repeat business
CRM system supported by a data warehouse
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
39
OFFICE AUTOMATION
• A set of office-related applications that might ormight not be integrated into a single system
Most Common Office Applications
• Word processing • Desktop publishing
• Electronic mail • Electronic calendaring
• Telephony • Document imaging
• Voice mail • Document preparation,storage, and sharing
• Copying
40
OFFICE AUTOMATION
• Many word processing applications available– Market leader is Microsoft Word– Some others are free:
• OpenOffice (free office suite)• Zoho (free online office suite)
Word processing and application suites
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
41
OFFICE AUTOMATION
• Word processors typically sold as part of anapplication (office) suite– Microsoft Word is part of MS-Office
• Includes spreadsheet, presentation, database, e-mail,collaboration, and publishing applications
• Microsoft Office 2008 for Mac recently released
– Advantage is the ability to copy and paste fromone application to another in the same suite
Word processing and application suites (cont’d)
42
OFFICE AUTOMATION
• Internet (VoIP) telephony:– Allows users to make telephone calls using their
workstations– Increasing interdependence between telephone and
computer networks because both are now using thesame lines
• Faxes/copies will be sent over office network• Business documents will be stored digitally• Videoconferencing between individuals and
teams will become more common
Future developments
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
43
OFFICE AUTOMATION
44
GROUPWARE
• Industry term that refers to software designed tosupport groups by facilitating:– Collaboration– Communication– Coordination
• Also called collaboration or collaborativeenvironment
• Products vary in the features they provide
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
45
GROUPWARE
Common Groupware Features• Electronic mail • Meeting support systems
• Electronic bulletin boards • Workflow routing
• Computer conferencing • Electronic forms
• Electronic calendaring • Internet telephony
• Group scheduling • Sharing documents
• Desktopvideoconferencing
• Learning managementsystems
• Electronic whiteboards • Instant messaging
• Shared workspace
46
GROUPWARE
Groupware Products• Microsoft Exchange • EMC Documentum eRoom
• Lotus Notes • Microsoft Office Groove
• Oracle Collaboration Suite • Microsoft SharePoint Server
• Novell GroupWise • Thruport Technologies HotOffice
• Microsoft Office CommunicationsServer
• IBM Workplace CollaborationServices
• Web Crossing
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
47
GROUPWARE• Lotus Notes was purchased by IBM in 1995
48
GROUPWARE
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
49
INTRANETS AND PORTALS
• Intranet: a network operating within an organizationthat employs the same TCP/IP protocol used on theInternet
• Advantages:– Implementation is relatively easy (Web technologies)– Web browser acts as “universal client” that works with
heterogeneous platforms– Little, if any, user training required– E-mail and document sharing available to all in the
organization– Low cost due to common technologies and little training
50
INTRANETS AND PORTALS
• Portals: software that provides intranets with astructure and easier access to internalinformation via a Web browser– Initial intranets had lots of documents, but little structure to
help users find them
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
51
FACTORY AUTOMATION
• Traditional factory automation:– Numerically controlled machines, which use a
computer program or a tape with punched holes tocontrol movement of tools on machines
– Material requirements planning (MRP) uses datainput to produce a production schedule for the factoryand a schedule of needed raw materials
• Computer-integrated manufacturing (CIM)– Combines MRP with the ability to carry out schedules
through computer controlled machines
52
FACTORY AUTOMATION
• Three major categories of CIM systems1. Engineering systems2. Manufacturing administration3. Factory operations
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
53
FACTORY AUTOMATION
• Computer-aided design (CAD) – use of two and three-dimensional computer graphics to create and modifyengineering designs
• Computer-aided engineering (CAE) – system that analyzesfunctional characteristics of a design and simulates theproduct performance under various conditions
• Group technology (GT) – systems that logically group partsaccording to physical characteristics, machine routings, andother machine operations
• Computer-aided process planning (CAPP) – systems thatplan the sequence of processes that produce or assemble apart
Engineering systems
54
FACTORY AUTOMATION
• Manufacturing resources planning (MRP II)– A system that usually has three components:
1. Master production schedule2. Material requirements planning3. Shop floor control
– Attempts to implement just-in-time (JIT) production– Does not directly control machines on the shop floor– An information system that tries to minimize
inventory and employ machines efficiently andeffectively
Manufacturing administration
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
55
FACTORY AUTOMATION
• Supply chain management (SCM)– Systems to deal with distribution and
transportation of raw materials and finishedproducts throughout the supply chain
– Are often interorganizational systems thatcommunicate with suppliers and/or distributors
Manufacturing administration (cont’d)
56
SUPPLY CHAINMANAGEMENT (SCM) SYSTEMS
• Designed to deal with the procurement ofcomponents needed to make a product or serviceand movement and distribution of finishedproducts through the supply chain
• Five basic components of SCM system:1. Plan: developing strategy for managing resources2. Source: choosing suppliers3. Make: manufacturing the product4. Deliver: logistics of getting product to the customer5. Return: procedure for handling defective products
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
57
FACTORY AUTOMATION
• Computer-aided manufacturing (CAM) – useof computers to control manufacturingprocesses– Series of programs to control automated
equipment on shop floor– Includes guiding vehicles to move raw materials
and finished products– Requires a lot of input from other systems
Factory operations
58
FACTORY AUTOMATION
• Manufacturing automation protocol (MAP) –communications protocol to ensure an openmanufacturing system– Pioneered by General Motors and now accepted
by nearly all manufacturers and vendors– Allows for seamless communication between all
equipment on the factory floor
Factory operations (cont’d)
MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
59
FACTORY AUTOMATION
• A branch of artificial intelligence (AI) wherescientists and engineers build machines toaccomplish coordinated physical tasks likehumans do
• Advantages:– Perform repetitive tasks tirelessly– Produce consistent high-quality output– Avoid putting humans at risk (subject to dangers such
as paint inhalation or retinal damage)
Robotics