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Query logs let by user on search-engines have helped create efficient tools for trend analysis, from commercial use to fore- casting epidemics. In this paper, we propose a new method and system for cultural trends analysis based on Google auto- complete suggestions. We present Zeitgeist Borders, a toolkit enabling any user to collect and analyze associations between queries, suggestions and various regions of the world. We re- port unexpected observations about several behavioural and geographical trends along with promising uses. Paper page : http://hal.inria.fr/hal-00805048 Project page : http://fabelier.org/towards-google-borders/ Newscientist article on the paper : http://www.newscientist.com/blogs/onepercent/2013/04/zeitgeist-borders-google.html
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Towards Google BordersAntoine Mazieres, Samuel Huron
This Presentation is under Creative Commons : Attribution, Non commercial, Derivative
Google auto complete is usefull for refining your request :
http://goo.gl/V1ICV
And some times funny
http://goo.gl/jNDQb
And some times provide particular things.
We have a guess for you…
What is the most common autocompletion you will get if you query the name of all french political people in
Google.FR ?
?
Some French newspaper paper reply
“Juif” (Jewish)
http://goo.gl/FQoG3
http://goo.gl/StOLb
http://goo.gl/FQoG3
Weird ?
Could we see other pattern in the autocompletion?And what does it means ?
Is itonly in France ? or in europe ?
Or in the Google’ web world ?
Map from : http://www.bytelevel.com/map/ccTLD.html
To investigate that we made :
Google borders allow you to query and visualize all Google auto completion in the World for one query.
1/ make a query
2/ received the reply sort by number of occurrences
3/ Visualize the spread of a completion over the world
We found some unexpected facts about :
- Our culture- People Popularity- Brands distribution
For instance If we query :
“What if”The most popular completion are:
A “If god was one of us”B “if money didn’t matter”C “If there was no google”
For instance If we query :
“Why Society”The most popular completion are:
A “Is a complex matter”B “Needs religion”C “Is wrong”
For instance
For example, “amazon” is served as first suggestion among 40% of all TLDs over the letter “a”.
If we query :
Each letter of thelatin alphabet..
56% Of the 3 most popular completion over the world
Are US or UK Brands or products.
For instance If we query :
“Why kids”The most popular completion are: “Why kids are the worst”“Why kids hate school”“Why kids lie”
But in India, they seems to have different completion:
“Why kids vomit”“Why kids don’t eat”“Why kids urinate …”
WE NEED MORE DATA TO GO FURTHER !
IF SOMBODY FROM IS IN THE AUDIENCE
Contact us !
For question : Antoine MazieresTweeter : @MazieresMail : [email protected]
Samuel HuronTweeter : @cybunkMail : [email protected]
For playing and coding: It‘s OPENSOURCE, Fork Google Borders on github :https://github.com/fabelier/Zeitgeist-Borders
![[ACM-ICPC] 0 - ACM-ICPC](https://img.pdfslide.net/doc/110x75/555603ead8b42a3f168b4838/acm-icpc-0-acm-icpc.jpg)
